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Outer circle Digital Services
Headed by a rare few who are always on the go
and still buzzing with wild ideas and backed by a
bunch of young, talented, ferocious and restless
young warriors, happily afflicted with a fondness
for creative exploration.
Our forte is to create innovative yet practical
communication ideas for our clients. In short,
a perfect mix of right brain wackiness & left
brain insight.
Outer circle Digital Services
Reach beyond the existing circle
of Target Audience through digital,
to Acquire and Engage the consumers
Thoughtful
STRATEGY
Passionate
EXECUTION
Aspirational
VISION
1
2
3
FUELLING
BUSINESS
GROWTH
Outer circle Digital Services
Smart Web
Smart Media
Smart AppSmart Communication
Smart Reach
Smart Analytics
Smart Solutions for Smarter Clients
Outer circle Digital Services
Communication
Approach
Competition Analysis/
Market Research
Branding and
Creative Campaigns
Media Planning/
Budgeting
Content & Context
Marketing
Test and Measure/
Reporting
Boost your Brand
Outer circle Digital Services
• Brand Analysis
• Category Analysis
• Content & Context Marketing
• Digital Assets
Process Flow
Outer circle Digital Services
Outer circle Digital Services
Case Study 1: Zipato - iCasa Brief: Market penetration and acceptance of
the brand.
Solution: Thematical Champaign on how Zipato-
iCasa is helping families to have a safe and conserve
environment to live in.
Results:
• Lead generation over 200% after 15 days
• Info workshop on products set up for people
walking in through online sign ups
• ‘Tawk to’ introduced for queries for the product
demands.
Case Study 2: Shashi Sumeet Group
Brief: Re-engineer the group’s digital presence to
reflect their brands essence.
Solution: Decorative pattern embedded with functional
sophistication, to make it one of the unique
website in production category. Elegant theme
with modern responsiveness giving it more than
what they expected
Testimonial:
Partnering with Outercircle was worth it! Exceptional work
Ethics and creativity by their team to give us a beautiful
presence online. They have craft their communication very
clearly and in details about what we are to our audience.
~ Sumeet Hukamchand Mittal
Case Study 3: Hindware Appliances
Brief: Boost sales of their product in Kerala during Onam
Festival
Solution: Adaptive display ads on Facebook was targeted
only to Kerala audience and using carousel template we
could showcase almost all the products which was under
offer.
Result:
11% Click through Rate(CTR) achieved with ads
Sales boost over nearly 400% during festive month.
Testimonial:
“Dedication to the fullest and they helped to meet our
sales target with ease. Great work managing the media”
~Nidhi (Marketing Manager, HSIL)
Case Study 4: SDN Hackfest
Brief: Organize a sucessful hackathon in the field of
Software Define Networking within a short notice.
Solution: Promoted the event to the target community
on relevant digital platforms, Shortlist the participants
and conducted a 2 day event.
Results:
Over 1000 registrations
126 shortlisted for 12 projects
Outer circle Digital Services
Outer circle Digital Services
Video cover
Outer circle Digital Services
Outer circle Digital Services
Outer circle Digital Services

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Outer circle Digital Services

  • 2. Headed by a rare few who are always on the go and still buzzing with wild ideas and backed by a bunch of young, talented, ferocious and restless young warriors, happily afflicted with a fondness for creative exploration. Our forte is to create innovative yet practical communication ideas for our clients. In short, a perfect mix of right brain wackiness & left brain insight.
  • 4. Reach beyond the existing circle of Target Audience through digital, to Acquire and Engage the consumers Thoughtful STRATEGY Passionate EXECUTION Aspirational VISION 1 2 3 FUELLING BUSINESS GROWTH
  • 6. Smart Web Smart Media Smart AppSmart Communication Smart Reach Smart Analytics Smart Solutions for Smarter Clients
  • 8. Communication Approach Competition Analysis/ Market Research Branding and Creative Campaigns Media Planning/ Budgeting Content & Context Marketing Test and Measure/ Reporting Boost your Brand
  • 10. • Brand Analysis • Category Analysis • Content & Context Marketing • Digital Assets Process Flow
  • 13. Case Study 1: Zipato - iCasa Brief: Market penetration and acceptance of the brand. Solution: Thematical Champaign on how Zipato- iCasa is helping families to have a safe and conserve environment to live in. Results: • Lead generation over 200% after 15 days • Info workshop on products set up for people walking in through online sign ups • ‘Tawk to’ introduced for queries for the product demands.
  • 14. Case Study 2: Shashi Sumeet Group Brief: Re-engineer the group’s digital presence to reflect their brands essence. Solution: Decorative pattern embedded with functional sophistication, to make it one of the unique website in production category. Elegant theme with modern responsiveness giving it more than what they expected Testimonial: Partnering with Outercircle was worth it! Exceptional work Ethics and creativity by their team to give us a beautiful presence online. They have craft their communication very clearly and in details about what we are to our audience. ~ Sumeet Hukamchand Mittal
  • 15. Case Study 3: Hindware Appliances Brief: Boost sales of their product in Kerala during Onam Festival Solution: Adaptive display ads on Facebook was targeted only to Kerala audience and using carousel template we could showcase almost all the products which was under offer. Result: 11% Click through Rate(CTR) achieved with ads Sales boost over nearly 400% during festive month. Testimonial: “Dedication to the fullest and they helped to meet our sales target with ease. Great work managing the media” ~Nidhi (Marketing Manager, HSIL)
  • 16. Case Study 4: SDN Hackfest Brief: Organize a sucessful hackathon in the field of Software Define Networking within a short notice. Solution: Promoted the event to the target community on relevant digital platforms, Shortlist the participants and conducted a 2 day event. Results: Over 1000 registrations 126 shortlisted for 12 projects