Outware Hackathon: The Future of Retail 2015 - Event Summary
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On December 22, 2015, Outware Mobile hosted a hackathon focusing on 'the future of retail', where eleven teams developed innovative software projects aimed at enhancing the retail experience for customers and retailers. The projects utilized various technologies, including image recognition and geolocation, and addressed issues like food waste and customer engagement. The event showcased the potential of mobile technology to transform the retail sector and concluded with awards recognizing outstanding contributions from participating teams.
Outware Hackathon: The Future of Retail 2015 - Event Summary
- 2. the hackathon On Tuesday 22 December 2015, Outware Mobile held a hackathon themed ‘The Future of Retail’. Eleven teams competed by building software products that would improve the Retail sector for customers, employees and Retailers. This pack is a summary of the event and the projects created on the day. Check out the video to see the day in action.
- 3. why hack? Hackathons are a great way to generate ideas, test new technologies, learn new skills, get creative, collaborate and have fun! All while solving real problems by creating working, usable software. Giving our team the time to do all of the above is one of the ways we invest in innovation. The results of a hackathon help us do our work better, and help our partners and clients to address new opportunities and solve real world problems.
- 4. why retail? The Retail sector is ripe with opportunities to improve customer engagement, increase shopping convenience, and come up with new ways to meet customer needs and add value. Customer expectations are changing due to the ever-increasing convenience of performing simple tasks anywhere and anytime on mobile devices. We believe that the retailers who take advantage of mobile tech will lead the way for the Future of Retail.
- 5. technologies The creative application of new mobile technologies are making the Retail sector an incredibly exciting place to be. Social media, robotics, image recognition, near field communication, artificial intelligence, beacons and geofencing technologies mean that the smartphone will become essential to the retail experience. Those retailers who can best harness this technology will outlast their competition and win the favour of their customers.
- 6. the projects Eighty Outwarians participated. Eleven multi-disciplinary, self-formed teams created working, usable software in just eight hours. Here are the projects.
- 9. SNAPtag Finding product information online such as best price, reviews or closest retailer is really hard and time consuming… SNAPtag uses image recognition to help users find the products they want quickly and easily, saving them time and money.
- 10. SNAPtag Features: ● Cloud image recognition ● Intelligent tagging ● Dynamic search filtering ● Result focused actions
- 11. Price Comparison
- 12. FrugalShop Who doesn’t love a great deal? FrugalShop helps users get the best deal from nearby retailers. Using smart geolocation technology, the app identifies which store the user is shopping in and offers them in-store Frugal Deals.
- 13. FrugalShop Features: ● Deals from all retailers in the same shopping centre ● Price matching – Users can ask retailers for a better deal ● Retailer admin console to match or do better than competitor pricing
- 15. QuickShop The QuickShop app allows users to pay for items in a store using Near Field Communication (NFC) technology. Users can create their own profiles with their address, preferred payment methods and delivery times.
- 16. QuickShop Users walk into a store, scan the items they want, hit pay, and then go home! No more heavy and awkward shopping bags!
- 17. Waste Less
- 18. WiTF? Australians throw away $8 billion worth of edible food, wasting 4,000,000 tonnes of food every year. Why? ● We don’t know how to use leftovers ● We don’t check the fridge before going shopping ● We buy too much ● We buy takeaway instead of cooking the food we have at home Credited: Icon created by misirlou from the Noun Project
- 19. WiTF? What’s in The Fridge? (aka WiTF?) is an app that lets users enter the contents of their fridge to: ● Search for recipes with those ingredients ● Build a shopping list with what they need to cook the dish ● Click & Collect or get home delivery from their nearest supermarket
- 21. ShopMate “I can’t believe it’s not stealing!” ShopMate is an app that: ● Lets customers scan products they wish to purchase ● Eliminates the need for waiting in queues ● Empowers retail staff to focus on customer service ● Automates payments as customers leave the shop
- 22. ShopMate Features: ● Barcode scanning ● Beacon activated payments ● Manual payments ● Product details ● Product reviews ● Payment receipts
- 24. workM8 workM8 improves workplace culture and efficiency by allowing Store Management to automate processes and track staff accountability. Retail staff are provided clear and direct communication on expected tasks and given a voice to review their working day.
- 25. workM8 Features: ● Staff check-in ● Staff monitoring ● Tasks management ● Quick assistance ● Broadcast & chat
- 26. Social following
- 27. proFOmo Retailers spend millions on sales promotions that don’t always reach the right consumers. proFOmo is an app that allows consumers to follow items and brands so that they can be notified of promotions that matter to them.
- 28. proFOmo proFOmo searches retail websites and identifies price changes and new promotions. When a product is on special or reaches a given price target, the user receives a notification.
- 29. Personalisation
- 30. Jasmine Jasmine helps Retailers retain loyal customers by providing customers with a personalised and contextual in-store experience. Jasmine combines mobile and in store experiences with personal shopping assistants that are armed with information about the customer upon arrival.
- 31. Jasmine Features: ● Targeted recommendations ● Personalised greeting on arrival at store ● List creator ● Staff session management ● Customer feedback
- 32. Artification Intelligence & Big Data
- 33. Pennyworth Pennyworth is the ultimate personal assistant. Consumers can: ● Manage shopping lists and household inventory in the Cloud ● Collaborate with household members ● Shopping assistance and advice Retailers can then: ● Track seasonal trends ● Get access to consumption data ● Anticipate demand based on customer shopping lists
- 34. Pennyworth Features: ● Secure login for household members ● Smart shopping list that helps retailers anticipate demand ● Convenient barcode scanner
- 35. Geofencing
- 36. where’s my list? A user-centric shopping list app which aims to personalise a user's shopping and empowers retailers and shop owners to provide their customers with a unique shopping experience. With a dynamically filtered list, customers are able to see which stores in the area offer their desired items, which items are not available in their immediate area, and once they walk in-store, which items are available in that store.
- 37. where’s my list? Features: ● Geofencing ● Beacons ● Dynamic smart filters that provide customers with a personalised experience based on their location
- 38. Robots!
- 39. Lionel Bot Lionel Bot is a personalised shopping assistant that will help customers find what they need in store. Customers are greeted at the door by Lionel Bot, and interact with it using an app. In the app, customers can select the items they want and Lionel Bot will show them where these are in store, while also alerting them of promotions and discounts.
- 40. Lionel Bot
- 42. Best Execution: workm8 Most Innovative: FrugalShop Most Client Value: Jasmine People’s Choice: proFOmo and the winners are...
- 43. thanks to the judges! A big heartfelt thanks to our judges from Coles, Vicinity Centres and Officeworks for taking the time out of their days to come along and help us decide on the winners. Your questions, comments and feedback provided us with more thinking fuel to improve our ideas even further. We hope you had as much as fun as we did!
- 44. thanks to teams! Well done to the teams who participated! The hackathon was an incredible display of your skills, expertise and creativity. We are so proud to have such a diverse, motivated and passionate team that works so collaboratively together to build software that makes a difference.
- 45. our vision Our vision at Outware Mobile is to make a difference through creating mobile experiences that are intuitive, effective and engaging. The results of this hackathon have demonstrated the myriad of possibilities for the future of the Retail sector. We hope that this inspires you and that we can help our clients bring some of these great ideas to life.
- 46. contact us For more information, please contact: Lucia Vuong, Marketing Manager Ph: +61 (0)3 9005 4256 Email: lucia.vuong@outware.com.au www.outware.com.au