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Overcoming Organizational
Obstacles to DevOps and
Continuous Delivery
June 21, 2016
Kurt Bittner, Forrester Research
Tim Buntel, XebiaLabs
2
Housekeeping	
▪ This	webinar	is	being	recorded	
	
▪ Links	to	the	slides	and	the	recording	will	be	made	
available	a6er	the	presenta8on	
	
▪ You	can	post	ques8ons	via	the	GoToWebinar	
Control	Panel
3
Presenters	
Tim	Buntel	
@tbuntel	
▪ Responsible	for	XebiaLabs	product	
management	and	evangelism	
▪ Involved	with	so6ware	product	
management,	strategy	and	marke8ng	
with	emphasis	on	developer	tools	
and	plaGorms	for	20+	years	
▪ Long8me	startup	mentor	and	advisor	
Kurt	Bi4ner	
@ksbiKner	
▪ Kurt	BiKner	is	a	Principal	Analyst	serving	
Applica8on	Development	and	Delivery	
professionals	
▪ His	research	focus	in	on	helping	organiza8ons	
improve	their	speed	and	quality	of	delivery	
while	reducing	cost	and	improving	business	
performance.	He	focuses	primarily	on	
Con8nuous	Delivery	and	DevOps	prac8ces
4
§  Continuous Delivery and
DevOps pioneer, authority
and technology leader
§  Global team in US,
Europe & APAC
§  Consistently recognized by
leading industry analysts
Connecting the dots for
Continuous Delivery
at enterprise scale
About XebiaLabs
VISIBILITY
AUTOMATION
CONTROL
Overcoming Organizational Obstacles to DevOps & Continuous Delivery
© 2016 Forrester Research, Inc. Reproduction Prohibited
http://upload.wikimedia.org/wikipedia/commons/1/14/Horse_drawn_US_Mail_car.jpg
Organizations have to change the way
they work to deliver faster
7
Delivering value faster
requires organizing differently
8https://media.glassdoor.com/l/7c/1e/99/2d/floor-of-non-manager-cubicles-and-supervisor-manager-offices-from-the.jpg
Changing from this…
© 2016 Forrester Research, Inc. Reproduction Prohibited
›  http://genome.wustl.edu/image/2/800/360/5/images/sections/homepage-carousel/cloverfield_3rdfloor_sm.jpg
… to this
© 2016 Forrester Research, Inc. Reproduction Prohibited
Most Bottlenecks Are Organizational
› Wait Time typically > Task Time
• Frequently 2x greater
› Root Causes
• Role Silos
• Sharing Resources Across Projects
• Lack of a “Product Team” model
© 2016 Forrester Research, Inc. Reproduction Prohibited
People	
Process	
Technology	
Organizations Improve In Three Dimensions
© 2016 Forrester Research, Inc. Reproduction Prohibited
People	
Process	
Technology	
› Culture
•  Customer-focused
•  Reinforced by measures
and goals
› Skills
•  Diverse, cross-functional
•  Bias toward automation
› Organization
•  Cross-functional teams
People Make The Biggest Difference
© 2016 Forrester Research, Inc. Reproduction Prohibited
People	
Process	
Technology	
› Lean
•  Minimize hand-offs and
non-value add activities
•  Agile teaming models
› Automated
•  Delivery pipeline
•  Environment provisioning
•  Governance
•  Testing
•  Transparency
… but Process and Technology Affect Behavior
© 2016 Forrester Research, Inc. Reproduction Prohibited
Line	of	Business	
Opera8ons	
Business	Analysts	
Developers	
Quality	Assurance	
Enterprise	
Architecture	
CIO	
Customer	
Experience	
CMO	
Most Organizations Are Functionally Aligned
© 2016 Forrester Research, Inc. Reproduction Prohibited
Project A
Project B
Project C
The Problem:
é  Utilization = ê Throughput
Functional Alignment Produces Utilization Focus
© 2016 Forrester Research, Inc. Reproduction Prohibited
Integrated	
Product	
Teams	
Communities of Practice
Servant-
Leadership
LOB	
CMO	
CIO	 …	
Product-Centric Organizations Work Differently
© 2016 Forrester Research, Inc. Reproduction Prohibited
How Product Teams Work
› Fluid roles – cross-
functional, multi-skilled
team members
› Agile teaming model
› Measured on customer
value delivered
Integrated	
Product	
Teams
© 2016 Forrester Research, Inc. Reproduction Prohibited
skill
Dev I&O QA Architects CX
Product
Managers
Cyber
Security
Discovering outcomes ✔︎ ✔︎
Designing capabilities ✔︎ ✔︎ ✔︎ ✔︎
Writing code/scripts ✔︎ ✔︎ ✔︎ ✔︎ ✔︎
Testing code/scripts ✔︎ ✔︎ ✔︎ ✔︎ ✔︎
Assessing usability ✔︎ ✔︎ ✔︎
Optimizing experiences ✔︎ ✔︎ ✔︎ ✔︎
Optimizing application &
operational platforms ✔︎ ✔︎
Reviewing analytic data ✔︎ ✔︎ ✔︎ ✔︎ ✔︎ ✔︎ ✔︎
Securing applications ✔︎ ✔︎ ✔︎ ✔︎
Architecting solutions,
patterns, and IaC ✔︎ ✔︎ ✔︎
Product Team Skills and Traditional Roles
© 2016 Forrester Research, Inc. Reproduction Prohibited
DevOps changes skills and roles over time
› Deploy application code
› Support application code
› Write test cases
› Test application code
› Write application code
Developer Tester Ops
Skills gradually shift “left”
› Write application code
› Write test automation
using APIs
› Configure containers
› Deploy code to containers
› Execute test automation
via CI
› Support applications
› Test usability
› Exploratory testing
› Test test cases that
can’t be (or haven’t yet
been) automated
› Create and maintain
operational platforms
© 2016 Forrester Research, Inc. Reproduction Prohibited
What to look for when hiring, recruting
› Customer-focused
› Experience, or at least
interest in, writing code
› Adaptable
› Customer-focused
› Experience, or at least
interest in, writing
code
› Adaptable
› Customer-focused
› Exposure to, or
experience in, test,
ops
› Interest in taking on
traditional testing, ops
tasks
› Adaptable
Developer Tester Ops
© 2016 Forrester Research, Inc. Reproduction Prohibited
Warning signs
› “I don’t want to write
code”
› “Developers shouldn’t do
Ops work”
› “I don’t want to write
code”
› “Testers don’t write
code”
› “I just write code;
testing is for testers”
› “I don’t do support
work”
› “I don’t want to be on
call”
Developer Tester Ops
© 2016 Forrester Research, Inc. Reproduction Prohibited
How To Change: Product By Product, Team By Teamhttp://www.netsolutionsindia.com/blog/wp-content/uploads/2013/08/Core-Agile-Team.jpg
› Expand team by team,
application by application
› Select volunteers; don’t coerce
› Re-set goals
› Managers: clear obstacles
› Automate pipeline
› Gradually assemble a
common platform
› Establish a common
delivery pipeline with
standard governance
automation
› Continuously improve
practices, skills, and
automation
© 2016 Forrester Research, Inc. Reproduction Prohibited
Customers
Operational Platform Services
Software Platform
Services Teams
Shared Service
Teams
Integrated __
Product Teams___
Business Offering Teams
Project
Teams
S
o
u
r
c
i
n
g
•  One or more products
•  Integrated customer experience
•  Integrated business processes
•  Single release
•  Shared resources
•  Finite scope
•  Ongoing releases
•  Dedicated resources
•  Aligned with business
offering funding
•  Ideally deliver via automated
self-service
•  Resources shared across
products and projects
•  Ideally staffed or automated for
“zero wait-time”
•  Common components and
services
•  Common architectural
patterns
•  Computing as-a-utility
Organizations Need Different Kind Of Teams
© 2016 Forrester Research, Inc. Reproduction Prohibited
Cultural Change Is The BIGGEST Challenge
› Managers: Directive ➠ Servant-leader
› Organization: Mistake-punishing ➠ Learning
› Individuals: Specialized ➠ Multi-skilled
› Goals: Individual ➠ Team
› Focus: Internal ➠ External
› Productivity: Utilization ➠ Throughput
25http://successify.net/2013/04/01/john-f-kennedys-case-for-dreaming-big/
What Leaders Need To Do
› Create and promote a vision for a new way of working
› Make it safe, and even rewarding, to learn
› Alter the rules to incent and reward the change
› Level the playing field by supporting the change
› Challenge their organizations to adapt
› Break down organizational silos to drive better results
Thank you
forrester.com
Kurt Bittner
kbittner@forrester.com
@ksbittner
27
Orchestrate, automate and get visibility
into release pipelines
Automate and standardize complex
application deployments
Analyze test results across
multiple test tools
XebiaLabs Solutions:
Connecting the dots for Continuous Delivery at enterprise scale
28
Next	Steps	
▪ Download	the	IT	Manager’s	Guide		
to	ConAnuous	Delivery:	
xebialabs.com/it-manager-guide	
▪ Learn	more	about	XebiaLabs	products:	
hKps://xebialabs.com/products/	
▪ Stay	informed:	
							blog.xebialabs.com	
							@xebialabs	
							youtube/xebialabs
29
Questions?	
VISIBILITY
AUTOMATION
CONTROL
Thank	you!

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Overcoming Organizational Obstacles to DevOps & Continuous Delivery