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| © Digital.ai.2020© Digital.ai.2020
Metrics that Matter
How to Measure Digital Transformation Success
| © Digital.ai.20202
Metrics that Matter
How to Measure Digital Transformation Success
Andreas Prins
VP of Product Strategy
XebiaLabs – Now Digital.ai
Amy Johnston
Director of Product Marketing
XebiaLabs – Now Digital.ai
| © Digital.ai.20203
The foundation of the Digital.ai Value Stream Platform
Enterprise Agile
Planning &
Collaborative
Development
Release
Orchestration &
Deployment
Automation
In-Application
Protection &
Threat Analytics
Mobile App &
Cross-Browser
Testing
AI-Powered IT
Business
Analytics
| © Digital.ai.20204
What we’ll talk about today
•Putting metrics in context
•Focusing on what matters
•Four tips to get you started
| © Digital.ai.2020
Putting metrics in context
5
| © Digital.ai.20206
Metrics provide more value in context
Agile Journey Atmosphere Ecosystem Live Environment
| © Digital.ai.2020
Agile Journey
7
| © Digital.ai.20208
The Agile Journey requires continuous planning, observation and
adjustment (1/3)
Discover where to go with your digital transformation and Agile Journey. This can be done through explorer
maps.
• http://www.ideetotit.nl/uncategorized/explorer-maps-krachtig-instrument-strategie-naar-executie/
Open source available at: http://ryxz.nl
| © Digital.ai.20209
The Agile Journey requires continuous planning, observation and
adjustment (2/3)
Using a visual instrument such as an Obeya will drive the right conversations to lead an entire company, give
a clear understanding of the current state, and allow adjustment when needed.
| © Digital.ai.202010
The Agile Journey requires continuous planning, observation and
adjustment (3/3)
Using a visual instrument such as a team board will drive the conversations in daily team meetings, give a
clear understanding of the current state, and allow adjustment when needed.
The discovery of the
metrics that matter to
your team is a never-
ending process of
adjustment and
improvements
| © Digital.ai.2020
Poll
11
| © Digital.ai.2020
Atmosphere
12
| © Digital.ai.202013
The importance of psychological safety
Source: https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team
| © Digital.ai.202014
The Smell-O-Meter
| © Digital.ai.2020
Ecosystem
15
| © Digital.ai.2020
Examples of ecosystem metrics
• Lead time
• Story points
• Team velocity
• Sprint burndown
• Broken builds
• Automated test failure rate
• Manual test failure rate
• Cycle time
• Deployment frequency
• Deployment duration
• Deployment failure rate
• Defect escape ratio
• Field incidents
• Customer tickets
16
| © Digital.ai.202017
Focus on breaking down silos
| © Digital.ai.2020
Examples of ecosystem metrics
• Lead time
• Story points
• Team velocity
• Sprint burndown
• Broken builds
• Automated test failure rate
• Manual test failure rate
• Cycle time
• Deployment frequency
• Deployment duration
• Deployment failure rate
• Defect escape ratio
• Field incidents
• Customer tickets
18
| © Digital.ai.202019
Invest in automation at every point
| © Digital.ai.2020
Examples of ecosystem metrics
• Lead time
• Story points
• Team velocity
• Sprint burndown
• Broken builds
• Automated test failure rate
• Manual test failure rate
• Cycle time
• Deployment frequency
• Deployment duration
• Deployment failure rate
• Defect escape ratio
• Field incidents
• Customer tickets
20
| © Digital.ai.2020
Live Environment
21
| © Digital.ai.202022
Decide what really matters
| © Digital.ai.202023
Observe applications in the real world
| © Digital.ai.202024
Imagine a team’s journey...
Agile Journey Atmosphere Ecosystem Live Environment
| © Digital.ai.2020
Focus on what matters
25
| © Digital.ai.202026
Before you start, understand where you want to go
Use “impact mapping for business outcomes” as a technique to determine the goals to achieve.
| © Digital.ai.202027
Using data from outputs to measure outcomes
| © Digital.ai.2020
Poll
28
| © Digital.ai.2020
Four Tips to Get You Started
29
| © Digital.ai.2020
Four tips to get
you started
1. Extend your view to post-deployment
2. Discuss the success of an initiative with your
business partner
3. Take bottlenecks seriously
4. Exercise: Map IT activities to your company
objectives
30
| © Digital.ai.202031
Extend your view to post-deployment
Digital.ai continuumDigital.ai versionone Digital.ai release Digital.ai deployDigital.ai app protect
Strategic
Theme
Epic/Capability/
Features/Story
Story DeployRelease Protect
Digital.ai releaseDigital.ai versionone
Measure
Pivot or
Persevere
Continuous Operational Telemetry
Motley Bank
Mortgage App
Digital.ai continuumDigital.ai versionone Digital.ai release Digital.ai deployDigital.ai app protect
Strategic
Theme
Epic/Capability/
Features/Story
Story DeployRelease Protect
Digital.ai releaseDigital.ai versionone
Measure
Pivot or
Persevere
Digital.ai continuumDigital.ai versionone Digital.ai release Digital.ai deployDigital.ai app protect
Strategic
Theme
Epic/Capability/
Features/Story
Story DeployRelease Protect
Digital.ai releaseDigital.ai versionone
Measure
Pivot or
Persevere
Continuous
Vulnerability
Telemetry
Development Value Stream Iterations
Customer Fulfilment Process
| © Digital.ai.202032
Discuss the success of an initiative with your business partner
• Every discipline involved in the definition and creation of an initiative has its own view
• Clear articulation and established connections between practices allow value flow in your organization
Lens Value Capture Value Creation Value delivery
CEO of the Enterprise Serving our customers with a
new product
Strategy statement Rollout of new product offering
Line of business Roadmap and portofolio
changes
Well articulated epics Set of customer facing features,
measures of business
performance
Product Manager Customer investigation,
prototypes
Well defined Features New version of software in prod
Team Stories, architecture diagrams Tens of stories marked
as done
Artifact
Engineer Line of code, test defenitions Code commit Merge to master
Digital.ai Planning allows you to cascade and structure your initiatives
| © Digital.ai.202033
Spend time with your teams discovering bottlenecks
Bottlenecks have many
appearances:
• Backlog laziness
• Agenda craziness
• Pipeline haziness
• Delivery bumpiness
| © Digital.ai.202034
Exercise: Map IT activities to your company objectives
Impact Outcome MappingExplorer Maps
Improvement starts with alignment and adjustment to a shared direction!
Open source available at: http://ryxz.nl
| © Digital.ai.2020
Conclusion
35
| © Digital.ai.2020
• Dashboards
• Security / Compliance
• Automated Audits
• Value Stream Metrics
• Predictive Analytics (AI/ML)
DEPLOYMENT AUTOMATION
DigitalTransformation with the Digital.aiValue Stream Platform
Business Value Stream
ENTERPRISE AGILE PLANNING
strategies portfolios epics features
A P P P R O T E C T
Common Data
Model
Business
Outcomes
Concept
work
item
……
I N - A P P S E C U R I T Y
SECURITY
MONITORING AND INTELLIGENCE (AI/ML)
RELEASE ORCHESTRATION
Development Value Stream
| © Digital.ai.2020
Questions?
Follow us on Twitter @digitalaisw
37

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Metrics That Matter: How to Measure Digital Transformation Success

  • 1. | © Digital.ai.2020© Digital.ai.2020 Metrics that Matter How to Measure Digital Transformation Success
  • 2. | © Digital.ai.20202 Metrics that Matter How to Measure Digital Transformation Success Andreas Prins VP of Product Strategy XebiaLabs – Now Digital.ai Amy Johnston Director of Product Marketing XebiaLabs – Now Digital.ai
  • 3. | © Digital.ai.20203 The foundation of the Digital.ai Value Stream Platform Enterprise Agile Planning & Collaborative Development Release Orchestration & Deployment Automation In-Application Protection & Threat Analytics Mobile App & Cross-Browser Testing AI-Powered IT Business Analytics
  • 4. | © Digital.ai.20204 What we’ll talk about today •Putting metrics in context •Focusing on what matters •Four tips to get you started
  • 5. | © Digital.ai.2020 Putting metrics in context 5
  • 6. | © Digital.ai.20206 Metrics provide more value in context Agile Journey Atmosphere Ecosystem Live Environment
  • 8. | © Digital.ai.20208 The Agile Journey requires continuous planning, observation and adjustment (1/3) Discover where to go with your digital transformation and Agile Journey. This can be done through explorer maps. • http://www.ideetotit.nl/uncategorized/explorer-maps-krachtig-instrument-strategie-naar-executie/ Open source available at: http://ryxz.nl
  • 9. | © Digital.ai.20209 The Agile Journey requires continuous planning, observation and adjustment (2/3) Using a visual instrument such as an Obeya will drive the right conversations to lead an entire company, give a clear understanding of the current state, and allow adjustment when needed.
  • 10. | © Digital.ai.202010 The Agile Journey requires continuous planning, observation and adjustment (3/3) Using a visual instrument such as a team board will drive the conversations in daily team meetings, give a clear understanding of the current state, and allow adjustment when needed. The discovery of the metrics that matter to your team is a never- ending process of adjustment and improvements
  • 13. | © Digital.ai.202013 The importance of psychological safety Source: https://rework.withgoogle.com/blog/five-keys-to-a-successful-google-team
  • 14. | © Digital.ai.202014 The Smell-O-Meter
  • 16. | © Digital.ai.2020 Examples of ecosystem metrics • Lead time • Story points • Team velocity • Sprint burndown • Broken builds • Automated test failure rate • Manual test failure rate • Cycle time • Deployment frequency • Deployment duration • Deployment failure rate • Defect escape ratio • Field incidents • Customer tickets 16
  • 17. | © Digital.ai.202017 Focus on breaking down silos
  • 18. | © Digital.ai.2020 Examples of ecosystem metrics • Lead time • Story points • Team velocity • Sprint burndown • Broken builds • Automated test failure rate • Manual test failure rate • Cycle time • Deployment frequency • Deployment duration • Deployment failure rate • Defect escape ratio • Field incidents • Customer tickets 18
  • 19. | © Digital.ai.202019 Invest in automation at every point
  • 20. | © Digital.ai.2020 Examples of ecosystem metrics • Lead time • Story points • Team velocity • Sprint burndown • Broken builds • Automated test failure rate • Manual test failure rate • Cycle time • Deployment frequency • Deployment duration • Deployment failure rate • Defect escape ratio • Field incidents • Customer tickets 20
  • 21. | © Digital.ai.2020 Live Environment 21
  • 22. | © Digital.ai.202022 Decide what really matters
  • 23. | © Digital.ai.202023 Observe applications in the real world
  • 24. | © Digital.ai.202024 Imagine a team’s journey... Agile Journey Atmosphere Ecosystem Live Environment
  • 25. | © Digital.ai.2020 Focus on what matters 25
  • 26. | © Digital.ai.202026 Before you start, understand where you want to go Use “impact mapping for business outcomes” as a technique to determine the goals to achieve.
  • 27. | © Digital.ai.202027 Using data from outputs to measure outcomes
  • 29. | © Digital.ai.2020 Four Tips to Get You Started 29
  • 30. | © Digital.ai.2020 Four tips to get you started 1. Extend your view to post-deployment 2. Discuss the success of an initiative with your business partner 3. Take bottlenecks seriously 4. Exercise: Map IT activities to your company objectives 30
  • 31. | © Digital.ai.202031 Extend your view to post-deployment Digital.ai continuumDigital.ai versionone Digital.ai release Digital.ai deployDigital.ai app protect Strategic Theme Epic/Capability/ Features/Story Story DeployRelease Protect Digital.ai releaseDigital.ai versionone Measure Pivot or Persevere Continuous Operational Telemetry Motley Bank Mortgage App Digital.ai continuumDigital.ai versionone Digital.ai release Digital.ai deployDigital.ai app protect Strategic Theme Epic/Capability/ Features/Story Story DeployRelease Protect Digital.ai releaseDigital.ai versionone Measure Pivot or Persevere Digital.ai continuumDigital.ai versionone Digital.ai release Digital.ai deployDigital.ai app protect Strategic Theme Epic/Capability/ Features/Story Story DeployRelease Protect Digital.ai releaseDigital.ai versionone Measure Pivot or Persevere Continuous Vulnerability Telemetry Development Value Stream Iterations Customer Fulfilment Process
  • 32. | © Digital.ai.202032 Discuss the success of an initiative with your business partner • Every discipline involved in the definition and creation of an initiative has its own view • Clear articulation and established connections between practices allow value flow in your organization Lens Value Capture Value Creation Value delivery CEO of the Enterprise Serving our customers with a new product Strategy statement Rollout of new product offering Line of business Roadmap and portofolio changes Well articulated epics Set of customer facing features, measures of business performance Product Manager Customer investigation, prototypes Well defined Features New version of software in prod Team Stories, architecture diagrams Tens of stories marked as done Artifact Engineer Line of code, test defenitions Code commit Merge to master Digital.ai Planning allows you to cascade and structure your initiatives
  • 33. | © Digital.ai.202033 Spend time with your teams discovering bottlenecks Bottlenecks have many appearances: • Backlog laziness • Agenda craziness • Pipeline haziness • Delivery bumpiness
  • 34. | © Digital.ai.202034 Exercise: Map IT activities to your company objectives Impact Outcome MappingExplorer Maps Improvement starts with alignment and adjustment to a shared direction! Open source available at: http://ryxz.nl
  • 36. | © Digital.ai.2020 • Dashboards • Security / Compliance • Automated Audits • Value Stream Metrics • Predictive Analytics (AI/ML) DEPLOYMENT AUTOMATION DigitalTransformation with the Digital.aiValue Stream Platform Business Value Stream ENTERPRISE AGILE PLANNING strategies portfolios epics features A P P P R O T E C T Common Data Model Business Outcomes Concept work item …… I N - A P P S E C U R I T Y SECURITY MONITORING AND INTELLIGENCE (AI/ML) RELEASE ORCHESTRATION Development Value Stream
  • 37. | © Digital.ai.2020 Questions? Follow us on Twitter @digitalaisw 37