Oyoslide
- 1. AGBA CONFERENCE BY IIT D PRESENTATION BY SHWETANK : ANKITA : LAKSHAY : SHYAM
- 2. CONTENT • Tourism Industry in India • Introduction – OYO Rooms & History • OYO Spaces & Growth • Business competition • Strategies • Core Capability • Business & Revenue Model • Expansion Plan and Innovation • Challenges • Recommendations
- 3. TOURISM IN INDIA • Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India • January-October 2018 FEEs from tourism increased 8.30% year-on-year to US$ 23.54 billion • Foreign Tourist Arrivals (FTAs) increased to 8.36 million in January-October 2018, achieving a growth rate of 6.20% year-on-year • Tour & travel industry – 8% total employment opportunity in 2017 • The number is expected to rise by 2% annum to 52.3 million jobs by 2028
- 4. • OYO = Super affordable rooms + Hassle Free experience + Everywhere, every time • Oyo Rooms is chain of hotels and accommodations rapidly expanding in India and overseas. • Along with clean room they claim to offer standardized services like in-roomWi-Fi, AC, power backup etc at budget price. ABOUT OYO
- 5. HISTORY OF OYO ROOMS SERVICE GAPS COST OF ROOM HOTELS WERE HIGH AFTERTHEN DECIDEDTO PROVIDE ON HIS OWN LET ME START
- 7. OYO SPACES
- 8. OYO SPACES
- 9. 9 The number of rooms in India under OYO's management soared in the two years ending June 2018, from 1,000 to 100,000.The company then added another 33,000 room. EMEDIES OYO GROWTH
- 10. Technology to help operate hotels with leaner staff yet working to improve customer experience at our properties Complete transformation of the property into a comfortable, high- quality living space by renovating / adding new dimensions in Branding, Service and Infrastructure Because algorithms price better than humans, 24x7x365 days Derive confidence of generating demand given our captive customer base in South Asia, deep offline sales network and strong OTA relationships OYO ROOMS
- 11. OYO EFFECT
- 12. STARTEGIES Social media platform (Facebook followers approx. 2.7 lakh ,twitter 8k approx.), Lead generation through SMM Focussed on social media campaigns (Dubmash contest by OYO) Using Tv commercial platform (Aur Kya chahiye) Popular on Youtube Nationalism video of Jai Hind ,targeting the emotional side of Indians towards nationalism ,role played by Raveena tendon and Manoj Bajpai, which won over 1 million views to the brand Oyo Life (a Living with freedom , zero owner interference, stay supervisor takes care of the needs, available option are sharing room or private room, homely feeling) With the increasing demand of Co-working space, Oyo acquired Innov8 ,Deal closed in Rs 200 crores. Oyo café and Oyo housekeeping services will eradicate the third party involvement and dissatisfaction of the consumers /customers, this is also the new ventures of Oyo and will improve customer satisfaction level
- 13. Business competition based on the different Ventures • Fab hotels-FabHotels is a network of 3 star budget hotels in India, having its headquarters in Gurugram. It currently operates in more than 50+ cities of India with 450+ Hotels, including major cities like Mumbai.,New delhi • Make my trip-It is an Indian online travel company founded in 2000.Headquartered in Gurugram ,Haryana the company provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets • Clear trip- (previously known as Cleartrip Travel Services Private Limited) is a global online travel company headquartered in Mumbai. The company operates an online travel aggregator website for booking flights and train tickets and hotel reservations, and activities in India and the Middle East countries • Yatra.com- Online travel agency and travel search engine based in gurugram • Treebo- It is an indian budget hotel chain and hospitality service that operates on franchising 13
- 14. BUSINESS MODEL OF OYO ROOMS Book a part of Hotel’s inventory beforehand • Organize hotel rooms under their brand – OYO Rooms • These partner hotels provide standardized service to customers as per contract with OYO • Bookings are made through the OYO Rooms website & mobile application 14
- 15. OYO REVENUE MODEL • OYO Rooms books a part of hotel’s inventory. Discounted price due to bulk booking (Expense) • Rooms are transformed to match standardized quality like free wi-fi, clean toilets etc. (Expense) • Rooms are offered to customers through website/application • Users buy these from OYO rooms at a predetermined price. Cheaper than hotel prices (Revenue) 15
- 16. OYO EXPANSION PLAN AND INNOVATIONS • OYO aims to add more than a million rooms by 2023, overtake Marriott • Aims to expand in Indonesia, UK & Europe Markets • Considering operations in Japan market. (Summer Olympics in 2020) • OYOTownhouse and OYO Home and MIT designing • OYOWedding banquet halls 16
- 17. • Quality: Delivering quality hospitality services at low costs • Cost & Service: Low cost service have always implied low quality services and maintenance, in the hospitality industry. OYO has to change that perception. • • Security :There have been multiple complaints of hotels having zero to no security personnel, even at night • Compliance: Maintaining compliance, ensuring strict and timely checks is absolutely essential, and sometimes is overlooked in the interest of faster adoption into a partnership model 17
- 18. RECOMMENDATIONS • OYO has to ensure quality assurance for it ,OYO Rooms division, which makes up the bulk of consumer base and revenue • OYO also has to ensure that strict security standards have to be put in place for OYO Rooms • OYO also has to ensure that it’s franchisee partners are maintaining a hospitality standard set down by OYO to reach the consumer satisfaction results it desires from it’s consumer base. 18
- 19. PASSIONAND PURPOSE SCALE- ALWAYS HAVE ANDALWAYS WILL-ELON MUSK 19 THANK YOU