Mac vs PC
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The document compares Apple Macs and PCs, highlighting Apple's brand equity and commitment to quality despite having fewer models and higher prices. It notes user demographic differences, customer satisfaction, and the security landscape where Macs are less targeted by attacks. Ultimately, the choice between Mac and PC depends significantly on personal preference.
Mac vs PC
- 2. For more detail • Steve Jobs obsession on appearance • Success in Macintosh then iMac • Apple – The only manufacturer of Mac’s • Variety of Companies – Manufacturer of PC’s DESIGN Which one is better?
- 3. BRAND EQUITY • Apple takes advantages of its name AVAILABILITY • Apple’s most cheap computer is about 999 dollars • Other companies try to compete with using low prices HIGH QUALITY • Apple produces zero-defect products PRICE What is the reason of differences?
- 4. Mac PC •Wide customization •Lack of customization Mac person PC person Undefined person 24% 50% 26% Types TECHNICAL SPECIFICATIONS Monopoly or non-monoploy
- 5. Apple offers only; •Macbook Air •Macbook Pro •Mac Mini •iMac •Mac Pro PCs, on the other hand, come in wide variety of shapes and sizes CHOICE Which offers do they have? 18 Unique computers Numerous Models
- 6. Although PCs can be sell on technology markets, Macs also sell on Apple Store 13% of users 57% of users AVAILABILITY Which one is easy to reach? 20% of users
- 7. Windows 8 Mac OS •Stylish •Stable •Common •Easy Mac OS X user Windows 8 users Other system users 8% 10% 82% System s OPERATING SYSTEMS
- 8. Mac and PC users. They don’t like each other much Mac users are more likely to be liberal, eat hummus and read The New York Times PC users are more likely to more conservative, would rather ride a Harley than a Vespa USERS Controversions between users Dull! Nerdy! Dull! Nerdy! Appleholic! Snoppy! Appleholic! Snoppy!
- 9. Macs have limited but high quality applications Macs struggling to cathc PCs PCs have more advantage for gamers SOFTWARE Which has more advantage?
- 10. • Because the vast majority of the world's computers run Microsoft Windows, most attacks focus on PCs. • This doesn't mean that Mac users should completely ignore security “A Mac owner who runs no security software is vastly less likely to be the victim of a successful attack than a Windows user who's protected up to his eyeballs”2 Harry McCracken Trojans Worms Viruses SECURITY
- 11. • Macs scored high marks in categories like reliability, service experience and even phone hold time • The only category in which Mac scored low was percentage of laptops needing repairs. • Mac users can get face-to-face assistance from a technician at the Genius Bar help desk located in any Apple Store. • Mac also topped the category, "likelihood of recommending." CUSTOMER SATISFACTION In the most recent surveys conducted by both PCWorld and PCMag;
- 12. PC or Mac? depends upon you more than anything else