Pace presentation 07
- 1. BethanyEast PR & Mgmt. Consulting A boutique full service pr firm Media Relations Marketing and Promotions Event Planning New Market Consulting Transitioning and Direction
- 2. Multi-Media Marketing BethanyEast creates innovative and interesting ad campaigns that appeal to various demographics Print ad campaign Social networking communication strategy Interactive seminar management Open forum/audience involvement BethanyEast keeps your brand relevant, whi
- 3. Recognizing Excellence Marketing/Branding Campaign Proposal – PACE Academy
- 4. Goals & Objectives Promote PACE efforts in providing exemplary education to K-8 students Gain recognition as a School of Excellence Connect with prestigious review boards
- 5. Goals & Objectives Introduce positive news and truthful information on charter schools Grow network between PACE, parents and Eastern Michigan University Create buzz around school accomplishments Build and position expectations
- 6. Maximize Effectiveness Improving communication methods Positive connections Market your motto Creating your networks Student/Teacher Parent/Administration Expectations Hard work /Results Promotions
- 7. Creating Positive Content INITIATIVE PURPOSE PACE Pride Grow an environment where students and parents understand the benefits of going to PACE Academy Motto Recognition Optimize and position new motto “Good to Great!” Promoting Excellence Promote goals to EMU Regents, the city of Southfield, media and the surrounding community Social Network Create a schedule of updates and sharing that will push PACE to the virtual forefront of recognition as a school of excellence
- 8. BethanyEast Media Network Print Publications Detroit Free Press Crain’s Detroit Business Social Networks Facebook Fan Page LinkedIn Group Radio/eMedia FM 98 WJLB Morning Show AllGirlTalk Radio 105.9 “Real Talk Radio” Blog Talk Radio
- 10. The PACE Media Kit BethanyEast is capable of orchestrating the creation of a fully interactive media kit to promote PACE achievements Professionally shot and edited video montage Print kit Brochures Print ad campaign eNewsletter template
- 11. Measuring Success Media coverage Surveys/Questionairres Sponsored focus groups Virtual footprint/activity Accolades from customers Open communication File Sharing BethanyEast uses modern methods of measuring success in completing proposed and requested tasks.
- 12. Public Insurance All BethanyEast PR clients find security in knowing that in times of emergency they will receive optimum consideration 911 Access to Crisis Management Consultation focused on strategizing your schools actions during crisis Full access to all BethanyEast resources and contacts