This document discusses organizational goals and effectiveness. It begins by noting that organizational goals and effectiveness are important concepts in management theory and influence organizational performance. It then discusses some key issues regarding organizational goals, such as the fact that goals are often multiple and conflicting. The document also notes that public organizations' strategic plans emphasize goals and performance measures. However, assessing goals and effectiveness is complicated. The document reviews different models of organizational effectiveness developed by researchers. It concludes by discussing general complications with defining and assessing organizational goals and the implications this has for organizing and managing organizations.