PallyCon on AWS Platform
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This document discusses PallyCon, a cloud-based multi-DRM and forensic watermarking service that is pre-integrated with AWS. It addresses challenges content owners face around fragmented devices, complex integration of protection solutions, and high costs. PallyCon provides studio-grade security through PlayReady, Widevine, FairPlay and NCG DRM licensing as well as forensic watermarking. It has benefits like easy AWS integration, pay-as-you-go pricing, and one-stop billing. A case study highlights how it helped Lotte CultureWorks launch a premium OTT service in South Korea meeting Hollywood studio requirements.
PallyCon on AWS Platform
- 1. 1 © 2018, Amazon Web Services, Inc. or its Affiliates. All rights reserved. PallyCon on AWS Platform Cloud-based Multi-DRM and Forensic Watermarking Pre-Integrated with AWS Last updated: Jan 2019
- 2. 2 Monetization of content service Industry Trends Security requirements from Hollywood studios Increasing complexity of content protection technology Requirements of content protection in Media & Entertainment industry Content owners mandate platform-native, hardware-based DRM and forensic watermarking for premium contents such as 4K/UHD movies. Content protection is a key to monetize premium online video service. It can protect revenue from illegal distribution of premium contents. No single solution can be enough to meet the security requirements of the industry.
- 3. 3 Customer Pain Points Fragmented client platforms It is needed to apply multiple DRMs to support various client devices. Complexity of integration Applying multi-DRM and forensic watermarking can take much time and resources. Increased cost of solutions Traditional on-premise content protection solutions require very high CAPEX. Multiple invoices to deal with Too much hassle to check invoices from multiple solutions.
- 4. 4 PallyCon Multi-DRM and Forensic Watermarking Studio-grade high level security and availability Secure and reliable Enables secure content workflow from encoding to playback Workflow support No CAPEX and low OPEX Pay-as-you-go Simplified the complexity of DRM and watermarking Easy to integrate PallyCon is a cloud-based SaaS which provides multi-DRM license management and forensic watermarking services.
- 5. 5 PallyCon Multi-DRM Cloud on AWS Marketplace SPEKE integration PallyCon Multi-DRM Cloud is listed on AWS Marketplace. It provides licensing services for PlayReady, Widevine, FairPlay Streaming and Netsync Content Guard (NCG) DRM. ▪ Integrated with AWS Elemental Media Services via SPEKE API ▪ API support for HTML5 players and native players Available on AWS Marketplace ▪ Simplified operations and consolidated invoice on AWS billing Various client support ▪ Additional client SDKs available to reduce development time and cost
- 6. 6 PallyCon Multi-DRM AWS Architecture AWS Cloud SPEKE API Integration Cloud ServerSPEKE API Integration DRM Content VOD Source Live Source DRM Content Client devices DRM License
- 7. 7 PallyCon Forensic Watermarking A cloud-based SaaS watermarking service which is integrated with AWS ▪ Robust watermarking for premium content – compliance with MovieLabs specification ▪ Easy and quick adoption of forensic watermarking with additional multi-DRM integration ▪ Works with AWS services such as EC2 instances, S3 storage and CloudFront CDN Features of PallyCon Forensic Watermarking Can be applied to Hollywood studios’ premium contents 4K/UHD supported Watermark embedding and DRM packaging can be done on PallyCon cloud service SaaS Packaging A/B variant stream mixing No client integration required Server side watermark Real-time insertion of end-user or device information Session based
- 8. 8 Multi-DRM and Forensic Watermarking on AWS
- 9. 9 Benefits of Using PallyCon Easy integration with AWS Elemental Media Services Pay-as-you-go pricing and one- stop billing Pre-integrated forensic watermarking available Technology partner of APN and AWS Elemental Affordable pricing based on DRM license issuance count. Pay for a single consolidated invoice using AWS billing. Easily and quickly apply multi-DRM protection to live streams or VOD content generated by AWS Elemental MediaPackage or MediaConvert. Enables a studio-grade content protection workflow from content ingestion to secured playback. PallyCon Forensic Watermarking product will be listed on AWS marketplace soon. INKA Entworks and AWS are working together to help our customers build AWS-based media services successfully.
- 10. 10 Case Study – Lotte CultureWorks’ SEECHU ▪ Through PallyCon’s Forensic Watermarking and Multi-DRM, Lotte CultureWorks was able to serve premium content from Hollywood studios. ▪ Lotte CultureWorks successfully launched SEECHU, the first OTT service of the theater industry in South Korea. Lotte CultureWorks needed a content protection solution for AWS platform with studio-mandated DRM and forensic watermarking. ▪ PallyCon provided one-stop solution of Multi-DRM and Forensic Watermarking. ▪ Supported various content packaging scenarios running on AWS platform. ▪ Cloud-based watermark embedding and packaging service to simplify the integration. ▪ High level security for simultaneous release on both online and offline theater ▪ Easy integration with AWS services which they were using already Challenge Solution Result
- 11. 11 Learn More PallyCon Multi-DRM SaaS product on AWS Marketplace Use Cases of PallyCon Multi-DRM and Forensic Watermarking SEECHU Case Study Vidio.com Case Study pooq Case Study