Pandas, Penguins, and Zombies. How to Survive an SEO Apocalypse
Download as PPT, PDF4 likes4,295 views
The document discusses strategies for navigating SEO challenges posed by Google's algorithm changes, specifically Panda and Penguin updates. Patti Fousek, an SEO expert, emphasizes the importance of site audits, fixing duplicate and thin content, and using disavow tools for spammy links. The presentation encourages continuous adaptation and learning in SEO practices to improve organic search performance.
Pandas, Penguins, and Zombies. How to Survive an SEO Apocalypse
- 1. Pandas, Penguins, and Zombies. How to Survive an SEO Apocalypse Image Credits: Panda: Blue Glass; Penguin: Linda Welch; Zombie: Ari Abraham
- 2. Who the heck is Patti Fousek? Patti Fousek, President patti@cmsearchmarketing.com www.twitter.com/PattiFousek www.cmsearchmarketing.com SEO Social Media Paid Search Content Strategies
- 3. Patti Fousek is… • 11 Year SEO Veteran • Owner of Inbound Marketing agency in South Berwick Maine • Does agility and Dock Dogs with Aspen, aka, The Nerdy Dog • Local social media & SEO speaker • Launching Dog & People fitness programs on the Seacoast in 2013 • The Nerdy Dog (www.thenerdydog.com)
- 4. Hundreds of Google Updates per Year n Pan g ui da P en Venice C affeine E MD B ig Da May Day d dy http://www.seomoz.org/google-algorithm-change
- 5. Panda & Penguin in a Nutshell
- 6. Affected sites look something like this
- 7. Site hit by Panda 2.0 Panda 2.0 April 11, 2011 Compare all Google update dates to your analytics http://www.seomoz.org/google-algorithm-change#view-all
- 8. Organic Search Traffic Comparison to Previous Month Panda #20 & EMD Penguin #3. 10/6/12 9/27/12
- 9. Open Site Explorer and Majestic SEO
- 10. Links from Spammy Giveaway Sites
- 11. What Now, Wise One? Image source: shutterstock.com
- 12. Conduct a Site Audit Based on Panda/Penguin Factors
- 13. Bouncy, Bounce . . . Bounce Rate Demystified: http://blog.kissmetrics.com/bounce-rate/
- 14. Top Heavy . . . Danny Sullivan Rocks: http://searchengineland.com/too-many-ads-above-the-fold-now-penalized-by-googles-pag
- 15. Thin Content Anyone? Dr. Pete Rocks: Fat Pandas and Thin Content http://www.seomoz.org/blog/fat-pandas-and-thin-content
- 16. Which is the original? Use http://www.copyscape.com/ to find duplicate content How to fix: http ://www.webseoanalytics.com/blog/duplicate-content-how-to-solve-the-problem/
- 17. Link Spam Brian D. Hawkins Rocks: http://hotblogtips.com/link-building-spammers Image credit: Brian D. Hawkins
- 18. All Other SEO Factors Periodic Table of SEO: http://searchengineland.com/seotable
- 19. Make Happy Pandas and Penguins Fix Duplicate Content Fix Duplicate Content - -Rewrite; Rel Canonical; 301 Rewrite; Rel Canonical; 301 Remove Unnecessary Remove Unnecessary Content from Search Content from Search - -Webmaster Tools: Remove Webmaster Tools: Remove URL; Robots.txt URL; Robots.txt Beef up Thin Content Beef up Thin Content Remove Spammy links Remove Spammy links with Disavow Links Tool with Disavow Links Tool Change exact match Change exact match anchor text links to Brand anchor text links to Brand anchor or LSI (latent anchor or LSI (latent semantic indexing) semantic indexing) How to remove pages from Google: http://searchengineland.com/removing-pages-from-google-53086 Disavow tool: http://googlewebmastercentral.blogspot.com/2012/10/a-new-tool-to-disavow- links.html
- 20. The Next Google Algorithm Update Me Want Fresh Content! Learn from These Guys Learn from These Guys Companies that get it: http://www.hubspot.com/ ; http://mashable.com/; http://www.zappos.com/;
- 21. How do we avoid these?
- 22. Build Upon the Foundation… SEOmoz is a great resource for all things SEO.
- 23. Increase CTR . . . Rel Author Schema Markup Responsive Design Always refer to Google! http://www.google.com/webmasters/
- 24. Stop Creating This . . .
- 25. Start creating this . . .
- 26. Thank You! Patti Fousek, President CreativeMind Search Marketing www.cmsearchmarketing.com www.twitter.com/PattiFousek
Editor's Notes
- #2: CreativeMind Search Marketing 2009 Patti Fousek, CreativeMind Search Marketing, 207-457-5444
- #3: Patti Fousek, CreativeMind Search Marketing, 207-457-5444 CreativeMind Search Marketing 2009
- #5: Patti Fousek, CreativeMind Search Marketing, 207-457-5444 CreativeMind Search Marketing 2009
- #9: Patti Fousek, CreativeMind Search Marketing, 207-457-5444 CreativeMind Search Marketing 2009