Pardot - New Feature Recap March 2012
- 1. New Feature Webinar March 2012 Zach Bailey, VP Products zach.bailey@pardot.com / @znbailey http://www.linkedin.com/in/znbailey
- 2. Last Time • Email Preference Pages • 36 New Email Blueprints • New Email Editor Missed it? Recording and slides: http://www.pardot.com/blog/2012/02/recorded-webinar-february-feature-recap/
- 3. Pardot Now! Trainings and Webinars Galore! http://www.pardot.com/training.html
- 4. Agenda
- 5. Agenda • Date & Number Fields
- 6. Agenda • Date & Number Fields • Personalized Web Content
- 7. Agenda • Date & Number Fields • Personalized Web Content • Email Completion Actions
- 8. Agenda • Date & Number Fields • Personalized Web Content • Email Completion Actions • Throwback: Webinar Connector
- 9. Agenda • Date & Number Fields • Personalized Web Content • Email Completion Actions • Throwback: Webinar Connector • Q&A
- 10. Date Fields
- 11. Date Fields • Stores a date (no time)
- 12. Date Fields • Stores a date (no time) • CRM Sync
- 13. Date Fields • Stores a date (no time) • CRM Sync • Date Picker & Validation
- 14. Date Fields • Stores a date (no time) • CRM Sync • Date Picker & Validation
- 15. Date Actions & Rules
- 16. Date Actions & Rules Completion Actions
- 17. Date Actions & Rules Completion Actions
- 18. Date Actions & Rules Completion Actions Automation/Segmentation/Dynamic List Rules
- 19. Date Actions & Rules Completion Actions Automation/Segmentation/Dynamic List Rules
- 20. Date Field Use Cases
- 21. Date Field Use Cases • Webinar/Event Reminders
- 22. Date Field Use Cases • Webinar/Event Reminders • Follow-ups
- 23. Date Field Use Cases • Webinar/Event Reminders • Follow-ups • Tracking important conversion dates
- 24. Date Field Use Cases • Webinar/Event Reminders • Follow-ups • Tracking important conversion dates • Birthdays? :)
- 25. Date Field Use Cases • Webinar/Event Reminders • Follow-ups • Tracking important conversion dates • Birthdays? :) • Other Ideas?
- 26. Number Fields
- 27. Number Fields • Integer (10) or Decimal (10.2)
- 28. Number Fields • Integer (10) or Decimal (10.2) • CRM Sync
- 29. Number Fields • Integer (10) or Decimal (10.2) • CRM Sync • Increment/Decrement
- 30. Number Actions & Rules Completion Actions Automation/Segmentation/Dynamic List Rules
- 31. Number Field Use Cases
- 32. Number Field Use Cases • More granular scoring
- 33. Number Field Use Cases • More granular scoring • Product-based scoring
- 34. Number Field Use Cases • More granular scoring • Product-based scoring • Touch counting
- 35. Number Field Use Cases • More granular scoring • Product-based scoring • Touch counting • Other ideas?
- 37. Personalized Web Content • Rule-based content blocks
- 38. Personalized Web Content • Rule-based content blocks • Drop into your website just like a form
- 39. Personalized Web Content • Rule-based content blocks • Drop into your website just like a form • Use Cases:
- 40. Personalized Web Content • Rule-based content blocks • Drop into your website just like a form • Use Cases: • Target content based on sales stage
- 41. Personalized Web Content • Rule-based content blocks • Drop into your website just like a form • Use Cases: • Target content based on sales stage • Relevant events/webinars
- 42. Personalized Web Content • Rule-based content blocks • Drop into your website just like a form • Use Cases: • Target content based on sales stage • Relevant events/webinars • Other ideas?
- 43. Quick and simple content targeting
- 44. Email Completion Actions • Take action when a prospect opens, clicks, or unsubscribes • Use Cases: • Follow-up segmenting • Notifications • More granular scoring
- 45. Email Completion Actions Coming soon to an email wizard near you!
- 48. Webinar Integration • GoToWebinar, Webex, ReadyTalk
- 49. Webinar Integration • GoToWebinar, Webex, ReadyTalk • No more form handlers required!
- 50. Webinar Integration • GoToWebinar, Webex, ReadyTalk • No more form handlers required! • Shows up in prospect activity
- 51. Webinar Integration • GoToWebinar, Webex, ReadyTalk • No more form handlers required! • Shows up in prospect activity • Full reporting
- 52. Webinar Integration • GoToWebinar, Webex, ReadyTalk • No more form handlers required! • Shows up in prospect activity • Full reporting • Run rules based on sign up/attendance
- 53. Walkthrough
- 54. Q&A
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