How to create an editorial calendar
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This document provides tips and recommendations for creating an editorial calendar to plan and organize blog content. It discusses using online tools like Trello, Co-Schedule, and Airtable to build cloud-based calendars. It also presents options for using spreadsheet programs or downloading templates to create a DIY calendar. The document offers ideas for the types of content that could be included on a calendar like blog posts, videos, podcasts, and more. It provides additional resources and tools that can be used for content creation and promotion.
How to create an editorial calendar
- 1. How to Create an Editorial Calendar And tips for content creation By Laura Lorek Publisher and Editor of Silicon Hills News
- 2. About Silicon Hills News • 35,000 unique monthly visitors • 20,000 + Social Media followers • Produced six editions of a 32 page print magazine & 3 tech calendars, weekly newsletter & video show • Launched the Ideas to Invoices Podcast • Run by Veteran Tech Reporter Laura Lorek, worked at 5 newspapers, 1 Technology magazine before launching SiliconHillsNews.com in 2011
- 3. Why Blog?
- 4. Examples of some platform goals • Increase your unique monthly visitors • Establish your expertise in a particular field • Attract new customers • Make money by selling products and services • Build a community around your brand • Develop a platform to sell ebooks, books, online classes, speaking engagements, coaching services and more.
- 5. Vision for Your Blog in 2018 What are your three goals for your blog this year? 1. 2. 3. Who is the Audience for your blog? What are their attributes and expectations? 1. 2. 3.
- 6. Put it in Writing • Mission Statement: a sentence or two that explains what you are providing to your audience.
- 7. Ways to Make Money with Your Blog • Pay per click ad networks like Google Adwords • Custom web advertisements • Affiliate marketing programs • Selling services • Selling digital products • Selling physical products • Membership dues • Sponsored posts
- 8. Reader Acquisition Strategy • How are you going to attract readers to your site? • How are you going to keep them coming back? • What is your social media strategy?
- 9. Blogs of a Feather Find competitor blogs and learn what they do best and what needs improvement. Other blogs can provide inspiration and ideas to create content for your own site.
- 10. Demographic Info on Readers Gender Age Location Education level Industry/jobs Income level Sources for this info include reader surveys and Google Analytics/Facebook Analytics
- 11. Who is Your Ideal Reader? Write a paragraph or two describing that person.
- 12. What Type of Content to Create? Blog Posts Video Case Studies Infographics E-Books Company News Product Launches Seasonal Content Podcasts Email Newsletter
- 13. More Content Ideas Behind the scenes look Re-purpose content Tips and Resources How to Tools of the Trade Lists
- 14. What we’re going to cover • Cloud-based tools for editorial content calendar creation • DIY calendars • Downloadable templates • Paper calendars
- 15. Goals of an Editorial Calendar? Saves you time Organizes content Allows you to collaborate with others Plans content around key dates An editorial calendar is a key tool for content marketing, search engine optimization or SEO relies on content, better SEO leads to more traffic, which leads to more sales.
- 16. Online Sites for Creating an Editorial Calendar • Trello- (free for basic calendar – upgrades at a price) • Co-Schedule – incorporates social media content and also has a WordPress plugin (free first two weeks then $40 and up monthly) • Airtable – free, $10, $20 then Enterprise pricing • Asana – free for basic, $9.99 pre month for premium • Desk-Net Editorial Software (particular geared for large publishers and news organizations) $350 per month
- 20. DYI – Editorial Calendar Google Calendar and Tasks Microsoft Excel Downloadable Templates Online: Editorial Calendar by WebpageFX.com More downloadable templates at Curata.com http://www.curata.com/blog/content-marketing- editorial-calendar-templates-the-ultimate-list/
- 22. Paper One-Year Editorial Planners • Epic Blog by Regina Anaejionu $14.99 • CREATE – One-Year Blog & Editorial Planner by Meera Kothand $18
- 23. 2018 Editorial Calendar at a Glance • Use WordPress or Google Docs or another text program to create a PDF of an annual agenda style editorial calendar that can be easily shared with advertisers and sponsors. • The calendar highlights special content and planned events throughout the year that others can sponsor.
- 24. Other Content Creation Tools • Advanced Marketing Institute Headline Analyzer http://www.aminstitute.com/headline • Co-Schedule Headline Analyzer http://coschedule.com/headline-analyzer • Canva – http://canva.com • Copyblogger.com • Problogger.com • Grammarly https://www.Grammarly.com • Keywood Tool http://keywordtool.io
- 25. More Tools • Yoast SEO https://wordpress.org/plugins/wordpress-seo • Animoto (quick films easily) https://animoto.com/ • Libsyn for podcast hosting & stats https://www.libsyn.com/ • iStockPhoto.com by Getty Images (license photos) https://www.istockphoto.com/ • Dropbox https://www.dropbox.com
- 26. Sources: • Epic Blog • Create Blog • Curata.com • Problogger.com • Copyblogger.com • Various editorial planner sites: Trello, Airtable, Google Calendar, WebpageFX, Asana, Hubspot, Coschedule,
- 28. Thank You Galvanize All of Silicon Hills News’ advertisers, sponsors, supporters All of you for coming today! To contact me: LauraLorek@gmail.com