Parked App UX Studio Project
- 2. A normal person soon to be a designer ,basically from Hyderabad. Have a dream in head, hands on keyboard and eyes on screen. Love to watch movies ,Tv shows, Crazy cricket & Football lover, Superhero Crazy, Chess player, Dancing. Me Talking About myself: 1.Ux design,2016 2.Digital Marketing,2016 3.Mba(marketing),2015 4.Bachelor in Mechanical Engineering,2012 UX Design Skills: Ux & Ui Design Usability Protocols Website Analytics Prototyping Persona Creation Information Architecture(IA) A/B, Card Sort , User Testing, Html & CSS(Basic Idea) Photoshop & illustration Axure & Balsamiq mockups About Myself
- 3. Discover • Business goals • Objective Define • User base & Segmentation • User Scenarios • Task flow • Story Boarding Dream • Visualization • Brain Storming • Card Sorting Design • Wire framing • Prototyping • Information Architecture Develop • Ui application coding • Style guides • Ui specifications Deliver • Accessibility Training • Expert Evaluation • Specs , assets • User testing Working Methodology – IMAGIN 6D Process:
- 4. PROJECT 1: PARKED APP DESIGN
- 6. DISCOVER
- 7. Finding a parking space in most metro cities is an uphill task. Some people thus prefer to take cabs, instead of their own vehicles, to avoid the hassle of searching for a parking spot and then possibly running late. Also, parking at street corners leaves vehicles unguarded from potential damage by miscreants or natural causes. Parked aims to solve this pain point through a mobile app. Problem Statement: Project Brief
- 8. Product Research The initial research was done about the different technologies that are used for tracking and monitoring your vehicle. Geographic Information Systems(GIS): For large scale location tracking systems, it is necessary to capture and store geographic information. Geographic information systems can capture, store, analyze and report geographic information. Global Positioning System (GPS): A constellation of 27 Earth-orbiting satellites. A GPS receiver, like the one in you mobile phone, can locate four or more of these satellites, figure out the distance to each, and deduce your location through trilateration. GPS is ideal for outdoor positioning, such as surveying, farming, transportation or military use.
- 9. Radio Frequency Identification (RFID): Small, battery less microchips that can be attached to consumer goods, cattle, vehicles and other objects to track their movements. RFID tags are passive and only transmit data if prompted by a reader. The reader transmits radio waves that active the RFID tag. The tag then transmits information via a pre determined radio frequency. This information is captured and transmitted to a central database. Wireless Local Area Network (WLAN): Network of devices that connect via radio frequency such as 802.11b. These devices pass data over radio waves and provide users with a network with a range of 70-300 feet(21.3 to 91.4 meters) Any location tracking or location based service system will use one or a combination of these technologies.
- 10. Web Survey • The average time spent on finding a parking spot in Hyderabad is around 20-30 minutes. • Average of 50% of people drive away without parking. • Also people are possessive about their cars in India and wont hand it over unless we guarantee safety. Online Survey: Online research stats about parking a car.
- 11. • Around 1300 vehicles get registered every day in 5 RTO’s in Hyderabad. • With these value added services we are looking to provide end to end solution for vehicle owners to space them time and effort on routine tasks.
- 12. Methodology For Competitors Analysis: • Select Key competitors • Define assessment criteria • Product functionality • Key problem being solved • Differentiators • User satisfaction • Create a document • Start reviewing
- 13. Key functionality Key problems solved Differentiators User Satisfaction PARKED • Online valet services • Finding valet services as per location • Valet services • Car wash • Filling fuel • High User Satisfaction LUXE • Online Valet booking • Mobile booking • No wait for parking • Door to Door services • Parking credits • High User Satisfaction DROP CAR • Online Valet booking • Finding services as per location • Free and VIP services • Medium fares • Medium User Satisfaction Competitor Analysis:
- 14. Competitors Analytics Average rank Mobile optimized Social presence Local presence Has a site map Has a robot.txt Redirection Analytic tool
- 15. User Research: A Analysis Who is the audience? U Understanding What is the audience knowledge of the subject? D Demographics What is their age ,education , background etc..? I Interest Why are they attending your training session? E Environment Where will their training session takes place? N Needs What are the audiences needs? C Customization What specific interests you should address? E Expectations What does the audience experts to learn? Keywords
- 16. User Segmentation Young Professionals (18 < age < 30) Empty nesters (45 < age <60) Married Professionals (30 < age < 45) • Good long term potential • Higher risk taking • Additional needs, child education , buying home. • Prepare for retirement • Low risk taking Financially Dependent (Age < 18) • Behavior determined by guardians.
- 17. Method Of Research Survey: A scientific research method that involves: • Selecting a random sample of people to answer some questions. • Designing & administering a standardized questionnaire to get information about the research questions. • Analyzing the results to provide descriptions about the people in the sample and find relationships between different responses. • Generalizing the results to the population from which the sample was drawn.
- 18. 1.What is your age? 25 or under 26-40 41-55 56 or older 2.What is your gender? Male Female 3.What is your primary language? English Hindi Telugu Marathi 4.What do you prefer to use when using internet on your smartphone? Web browser Mobile applications No preferences 5.Why do you use more web browser rather than applications More used to it I don’t want to install applications for random use Application from some websites don’t work well Others please specify Questionnaire
- 19. 6.Why do you use more applications than web browser? Better use It is faster It is easier Others please specify 7.What king of applications you use the most? Games News Entertainment Social networking Others 8.How many applications do you have on your mobile Less than 5 5-10 10-20 More than 20 9.Generally how much would you be ready to pay for a mobile phone application? Strictly use free apps 10-30(Rupees) 30-70(rupees) 70-100(rupees) 10.Where do you go to look for application to download where do you find them? Play store Social media, Websites Articles Word of mouth Others please specify Questionnaire
- 20. User Research By the Analytics numbers 55% male 45% female Method: Surveyed user with 10 questions about their behavior Findings: • More men drive their own cars • 69% more convenient saves time/effort of going. • More affordable only pay when used for the services. Who are they? 71% 26-40 Years old 25% 40-60 Years old 4% 18 years old What they post: FOOD Travel FRIENDS HUMOR FAMILY SELFIE HOME/DECOR ART & DESIGN BOOKS MOVIES FASHION/BEAUTY WORK
- 21. Reasons For Valet Parking Reasons Extra convenience Return to drop position Guests and car safety More spare time Extra help for guests Spot efficiency
- 22. DEFINE
- 23. PERSONA
- 24. OCCUPATION Regional Director LOCATION Bangalore AGE 31 TIER Frequent Traveler ARCHITECTURE The Planner Priyanka Sharma “I’m looking for a app that will simplify my parking issues.” Motivations Price Comfort Convenience Speed Preferences Loyalties/Rewards Goals • To spend less time booking travel • To maximize her loyalty points and rewards • To narrow her options when its comes to shop Frustrations • Too much time spent booking-she’s busy • Too many websites visited for booking • Not terribly tech savvy-does not like the process • Loosing internet • Running out of mobile charging Personality Extrovert Introvert Sensing Intuition Thinking Feeling Judging Perceiving Technology IT & Internet Software Mobile Apps Social network Bio Priyanka is an reginal director who travels 4-8 times each month for work. She has a specific region in which she travels. Primary User Friendly SmartTalented
- 25. OCCUPATION Software Developer LOCATION Hyderabad AGE 26 TIER Software Engineer ARCHITECTURE The Computer Nerd Sandeep Reddy “ I feel like there’s a smarter way for me to transition into a healthier lifestyle” Motivations Incentive Fear Achievement Growth Power Social Goals • To find parking easily • Need to park my vehicle with out getting damaged • Reach to movie ,work ,dinner at time • Using applications which are easy Frustrations • Unfamiliar with wearable technology • Saturated tracking market • Manual tracking is too time consuming • Loosing internet • Running out of mobile charging Personality Extrovert Introvert Sensing Intuition Thinking Feeling Judging Perceiving Technology IT & Internet Software Mobile Apps Social network Friendly Go-getterClever Bio From past couple of years having parking issues while going to a mall or movie. Secondary user
- 26. OCCUPATION hardware store owner LOCATION Hyderabad AGE 42 TIER Competent ARCHITECTURE Casual traveler Pradeep Rawath “ If they had a spread sheet and said ‘does it have ocean views ,that would be the criteria would be the criteria I would look up. Motivations Affordability Family friendly Relaxation Safety Tourism Minimal Planning Goals • Safe exploration of a new place • Easy planning of family friendly- oriented activates • To enjoy common tourist attractions. Frustrations • Places not being accommodating to children • Struggles with modern technology • Finding quality directions in a new place. • When the good arrive at delay from the storage unit Personality Extrovert Introvert Sensing Intuition Thinking Feeling Judging Perceiving Technology IT & Internet Software Mobile Apps Social network Friendly Go-getterClever Bio Pradeep has owned his hard ware store for 10 years and has been an employee there for 15.he likes travelling. Tertiary user
- 27. User scenario Going to a movie: Varun is a professional employee who is going to a movie with his friends on a weekend. He has arrived the theatre a bit late due to this varun and his friends are getting late for the movie so they can book a valet service on the go by using the parked app. Our valet driver will be waiting for them as soon as they come so and park their car and hand them the vehicle as soon as they come out. Going for shopping:Abhay is a married man who is going with his wife for shopping with his wife on a weekend. The entire shopping mall is filled with vehicles and they have to get back home cause they have a daughter and their Nanny has to leave a bit early that day so they doesn’t have to waste time for parking rather than that he can use parked app and book a valet service. Going for dinner: Robin is a college student who is going on a date with his girl friend and they both has went to a hangout place they had laughs, fun etc. When they came out the whole place became crowded they cant get their car out so they use parked app and call for valet services and get their vehicle earlier and get back to their homes.
- 28. STORYBOARD
- 30. Customer Journey Mapping PROCESS/ BEHAVIOUR Starts his vehicle from home For refreshment he starts listening to FM radio Listens to some refreshment music Suddenly traffic increases Has an important meeting No time to park his vehicle ATTITUTDE/ MINDSET Wants a comfortable journey and has a presentation to submit Has to impress the HR with his presentation Bored and want to listen to some good music Gets stuck in the traffic Feels uneasy, uncomfortable to get stuck Trying to find a parking spot and getting late PEOPLE INTERACTION Family members Friends Colleagues Friends HR THINGS INTERACTION Mobile Car Mobile Car FM radio Mobile, car Mobile, car
- 31. Task Analysis Find Parking 1.Select Criteria 2.Perform Search 3.Select Choice 4.Make reservation 6.Drive to Park Zone 5.Find Parking Use Location Use Price Use Parking Use Distance Use Method pay Define Criteria Search Parking Make Choice Eval info Eliminate unwanted Park Location Find Directions
- 32. Feature List Save your time Save your gas Save Your money See real time info on exactly how many parking spots are open. Check daily and monthly parking rates View informative maps of parking lots See prices laid out and compare costs Find, book and pay for parking in seconds Navigate straight to your booking space Locate your parked vehicle
- 33. DREAM
- 34. Design Differentiators Price Easiest differentiator to quantify. Current and accurate prices of our competitors Selection Different styles and comparison to your competitor Delivery hoursFlexible delivery hours, Flexible delivery rates Parking availability, Location Convenience, more accessible, safe , less traffic, Closer to great business areas.
- 35. Information Architecture Homepage Pricing About us FAQ Drive with us Blog Storage Premium Be spoke General questions Service questions Sign in Facebook Gmail Enquiry Contact
- 36. DESIGN
- 37. DESIGN SHOWCASE
- 38. PAPER WIREFRAMES
- 39. PAPER WIREFRAMES
- 40. PAPER WIREFRAMES
- 41. DIGITAL WIREFRAMES PARKING SIMPLIFIED Parked solutions to everyday parking basis SKIP YOUR VEHICLE YOUR SPACE Now get a parking space near you. Be it your home office, or your favorite hangout. SKIP YOUR VEHICLE YOUR SPACE Now get a parking space near you. Be it your home office, or your favorite hangout. SKIP FINISH
- 42. DIGITAL WIREFRAMES Register First name Last name Email Car Name Car Number Referral Code Next Enter car number Enter your car number for our professional valet to identify your car immediately ok 1 2 3 - 4 5 6 + 7 8 9 < , 0 . #
- 43. DIGITAL WIREFRAMES Select your car color Select color: NONE SUBMIT PARKED WELCOME TO PARKED Get exclusive discount of INR 300 on your first parking subscription 3 MONTHS 6 MONTHS 9 MONTHS Valet Parking Subscribe PARKED Get exclusive discount of INR 300 on your first parking subscription 3 MONTHS 6 MONTHS 9 MONTHS Valet Parking Subscribe Drop Point Current Location
- 44. VISUAL DESIGN
- 45. VISUAL DESIGN
- 46. VISUAL DESIGN
- 47. VISUAL DESIGN
- 48. Design Solution Business Goals: Parked is an valet parking service that aims to optimize the process of parking cars. Through the app, a user can request a valet to come to a designated spot(with in their service location), take their vehicle, and park it in an enclosed space till the patron needs it again. Solution: Parked acts as a valet solution provider for high street retail outlets and also restaurants. We also offer on demand parking for the general public
- 49. Questionnaire 1. At what location did you use valet services? Hitech city Madhapur Kondapur Gachibowli 2.Which day of the week did you use valet services? Sun Mon Tues Wed Thus Fri Sat 3.Which of the following most accurately represents the time of the day you used the valet service? Morning (5am-noon) Afternoon (noon-5pm) Evening (After 5pm) 4.Upon the arrival were you able to easily access the valet drop off area? Yes No Comment
- 50. 5.Did the valet staff approach you? Yes No Comment 6.Was the staff member friendly? Yes No Comment 7.Did the valet staff member look professional? Yes No Comment
- 51. 8.Did the valet staff member explain the payment process to you? CommentYes No 9.Did the valet staff member explain how to retrieve your vehicle? Yes No Comment 10.Upon departure, was your vehicle retrieved in a timely manner? Yes No Comment 11.Did the valet staff members thank you and offer further assistance? Yes No Comment 12.Would you use the valet service again? Yes No 13.Please feel free to provide additional comments.