Part 2: a robust ROI model & a confident implementation roadmap
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The document outlines a webinar on building a business case for digital transformation, featuring key topics such as ROI modeling and creating a digital marketing roadmap. It highlights challenges organizations face, like training gaps in ROI calculation and fragmented ownership of digital strategies. The webinar also includes interactive elements like polling and a Q&A session to engage participants.
Part 2: a robust ROI model & a confident implementation roadmap
- 1. Cutting through the hype: Building a solid business case for digital transformation Part 2
- 2. 1. The webinar recording will be emailed to you 2. Submit any questions in the GoToWebinar questions box, and we’ll attempt to answer them during the Q&A at the end of the presentation 3. We will be conducting 3 polling sessions throughout today’s webinar 4. Tweet us @Sitecore to share your thoughts on today’s presentation! Webinar details
- 3. To empower organizations to build the effective meaningful relationships that win customers for life.
- 4. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4 Sitecore at a glance WEBSITES BRANDS EMPLOYEES PARTNERS DEVELOPERS COUNTRIES
- 5. Speaker Paul Fennemore DigitalTransformation Consultant, Sitecore Associate Lecturer: Oxford Brookes University Business School
- 6. Part 2: A Robust ROI Model & A Confident Implementation Roadmap Wednesday 12 April, 2:00 PM BST Financing: How to build a business case for getting the RIGHT levels of investment for your digital strategy Delivering: How to create a high level digital marketing systems roadmap
- 7. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.
- 8. 8
- 9. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. TopTechnology Investments
- 10. • • •
- 11. Blockers • Seen as IT projects and operational • Marketing viewed as tactical campaigns • 90% of global marketers are not trained on how to calculate an ROI • Disparate technologies, long implementation phases • Organisation silos/ fragmented ownership • Not viewed as strategic boardroom mandate
- 12. So… • How does it serve our business, marketing and operational imperatives? • What does a digital marketing strategy comprise of? • What are our goals? • What is the business case/ROI? • How much should we be investing? • How do we measure success? • What skills & resources do we need?
- 15. Show me the money! The Sitecore ROI Calculator The business case
- 16. 16
- 18. Revenue Uplift Optimising Marketing Mobile optimisation Personalisation 6% to 12% Testing 1% to 6% EngagementAutomation 3% to 7%
- 19. ROIVariables • Visitors to digital properties over 3 to 5 years • Basic, Intermediate, Advanced use of uplift tools • How many months before operational • Current and future £conversion values • Savings on replacing old technologies • Current and future operational costs (people, processes, technologies) • Return on ad-spend
- 20. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Sitecore ROI Calculator 20
- 21. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 21 Ad Spend Savings – Spend Less, Convert Same
- 22. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 22 Ad Spend Savings – Spend Same, Convert More
- 23. The Roadmap
- 24. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. + Holistic Creative Sitecore Experts Scope Measurement Quick wins Context ready Architecture Data capture Segment+Journey Intent Delight 24 What makes a successful context marketing project?
- 26. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Technology, Process and People
- 27. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Customer ExperienceTechnology
- 29. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 29 Danone Nutricia Roadmap
- 30. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. Real-time context marketing 30 When mothers fill in their circumstances, they will find a personalised timeline adjusted to their moment in the mothers journey. All content is tagged and created for specific ‘moments of truth’ within the mothers journey.
- 32. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners.© 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. The ROI 32 75% 140% Avg. monthly growth: Avg. monthly repeat purchases:
- 33. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 33 Learn more at the Sitecore Business Academy
- 34. Q&A Please place your questions in the GoToWebinar toolbar
- 35. You can watch both part 1 and part 2 of this series on Sitecore.net: http://siteco.re/2pFpyas Thank you