Path 2 Growth
Download as PPTX, PDF0 likes1,290 views
The document outlines a path to growth for companies by focusing on analytics, goals, culture, acquisition, engagement, retention, delivering value, forming habits, and creating a growth culture. It emphasizes that growth is an approach, not a gimmick, and companies should know their data and metrics, test and accept failure, and learn from quality customers to find product-market fit and remove friction. The path to growth involves acquiring and engaging users through various channels, delivering value through the user experience, forming habits through simplification and engagement, and aligning teams to growth through a tested process.
Path 2 Growth
- 1. Path to Growth Growth is an approach not a gimmick
- 2. Growth Starting Line Analytics Know what is meaningful data Know how to measure Goals/KPIs Where are you now Where are you at Product Market Fit Culture Test and accept failure Be the best at getting better
- 3. Acquisition Engagement Retention Finding Quality Users Channels • Paid • Instrumented Viral • Partnerships • SEO, ASO • PR • WOM • Content Marketing Delivering Value • Learn from quality customers • Speed to “aha” • First User Experience • First Action Funnel • Viral Coefficient/NPS • Active Use Forming Habits • Find Product Market Fit • Simplify and amplify • Remove all friction • Engage the engaged • Communicate Growth Funnel
- 4. Growth Align your team to growth Approach it in the right order Your customers hold all the answers Create a process that works for your team Test relentlessly and then keep testing Failure is not learning Growth is a Culture
- 5. Need help? Get in touch @pxchetrit pxchetrit@gmail.com