Andi Cipta Asmawaty
Oxfam in Indonesia
For 2018 Campaigning Forum
Keble College, University of Oxford, Oxford
Indonesia: All of oxfam’s Programs
Influencing
1. Refers to systemic efforts to affect policies and
laws/regulations (and their implementation),
budget, company policies, company practices,
attitudes, and beliefs in such a way to promote
more just societies without poverty and inequality
2. More holistic and integrated approach to
advocacy and campaigning
Influencing is us,
our self
For Oxfam, Influencing is not
only a tool: It is part of who we
are. Whether it is working to
ensure that…learning from the
best of our country programs
and advocating for a replication
at scale, supporting partners to
hold their government to
account for delivery of essential
services that will empower
people living in poverty,
influencing has a key role to
play in every country in which
oxfam works.
(Winnie Byanyima, Executive
Director of Oxfam International)
INFLUENCING
TARGET
The public – participate in campaigns
or become change makers
Policy makers –
to implement, commit,
and regulate
Private sector –
commit in policy
and practices
1
23
Theory of change
1. Assumptions: what situation we want to change?
What is happening? local – national (if needed, link
to global campaign)
2. Preconditions link to targets; who will be our targets
3. Goal: change – is it law/ policy? Is it implementation
of a law or policy/ is it behaviours?
From individual to wider system change
7
Individual
1
Interpersonal
2
Societal
3
Wider system
change
4
 Information
 Creating them as
personal agency
 Self concept
 Social learning
 Communities of
practice
 Informal setting
 Modeling
 Power relation
mapping
 Circumstance
Research
(case study, case
development)
Policy
influencing
Strengthening voice
Using mass and
digital mediaCapability
development
Alliance
relation
development
Public mobilization
- How are going to
achieve these
changes?
- Which tools are we
going
Program
improvement
Problem
mapping
Our influencing strategy
how link Global – National – Local
Local authorities more long term:
actively use sectoral clusters; at the national
Levels as a platform to influence targets
and priorities
SOCIAL MOVEMENT
support social movements
through national
people’s groups and
engaging with influencers
How Change Happens
Focus on how change
happens: focus at local
and national level
(eventhough linking
to global still important)
Behavioral Change
Influence decisions makers, however,
communities influence in behaviour change
level is extremely crucial
Prioritise Local Authorities
Vulnerable communities* in urban and rural Indonesia realise their rights and improve their wellbeing despite shocks, stresses and uncertainty
YFF has climate resilient and sustainable agriculture (CRSA)
YFF has access
and control on land,
water, and seeds
Supporting policy
framework
Affirmation
action
YFF have increased
knowledge, skills and
capacity in CRSA
Farms are
managed
locally by
YFF
Viable
market
s exist
Ag. technology
is easy to use
and enviro.
friendly
YFF have
spaces to
become
empowered
Urban
consumers
see YFF
products as
desirable
Private sector
supports the
development
of ag.
technology
Young
women are
interested in
becoming
farmers
Private sector Engagement Government Advocacy Public facing campaign
Assumption
Preconditions
Intermediate outcomes
GOALAlliance
Who to
collaborate
with
Targets who
to influences
People’s
alliance for
food
sovereignt,
Alliance of
Independent
Journalist,
Pikul – Local
communities)
Government,
seed
companies
WIN!
One event for all of targets
Seafoodx:
THE POWER OF CELEBGRAM (CELEBRITY on
INSTAGRAM)
Pathways for win
Email: acasmawaty@oxfam.org.uk
Whatsapp: +6281381383703
Facebook: Andy Cipta
Instagram: @andcipta
TERIMA KASIH
THANK YOU

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Pathways for win

  • 1. Andi Cipta Asmawaty Oxfam in Indonesia For 2018 Campaigning Forum Keble College, University of Oxford, Oxford
  • 2. Indonesia: All of oxfam’s Programs
  • 3. Influencing 1. Refers to systemic efforts to affect policies and laws/regulations (and their implementation), budget, company policies, company practices, attitudes, and beliefs in such a way to promote more just societies without poverty and inequality 2. More holistic and integrated approach to advocacy and campaigning
  • 4. Influencing is us, our self For Oxfam, Influencing is not only a tool: It is part of who we are. Whether it is working to ensure that…learning from the best of our country programs and advocating for a replication at scale, supporting partners to hold their government to account for delivery of essential services that will empower people living in poverty, influencing has a key role to play in every country in which oxfam works. (Winnie Byanyima, Executive Director of Oxfam International)
  • 5. INFLUENCING TARGET The public – participate in campaigns or become change makers Policy makers – to implement, commit, and regulate Private sector – commit in policy and practices 1 23
  • 6. Theory of change 1. Assumptions: what situation we want to change? What is happening? local – national (if needed, link to global campaign) 2. Preconditions link to targets; who will be our targets 3. Goal: change – is it law/ policy? Is it implementation of a law or policy/ is it behaviours?
  • 7. From individual to wider system change 7 Individual 1 Interpersonal 2 Societal 3 Wider system change 4  Information  Creating them as personal agency  Self concept  Social learning  Communities of practice  Informal setting  Modeling  Power relation mapping  Circumstance
  • 8. Research (case study, case development) Policy influencing Strengthening voice Using mass and digital mediaCapability development Alliance relation development Public mobilization - How are going to achieve these changes? - Which tools are we going Program improvement Problem mapping Our influencing strategy
  • 9. how link Global – National – Local Local authorities more long term: actively use sectoral clusters; at the national Levels as a platform to influence targets and priorities SOCIAL MOVEMENT support social movements through national people’s groups and engaging with influencers How Change Happens Focus on how change happens: focus at local and national level (eventhough linking to global still important) Behavioral Change Influence decisions makers, however, communities influence in behaviour change level is extremely crucial Prioritise Local Authorities
  • 10. Vulnerable communities* in urban and rural Indonesia realise their rights and improve their wellbeing despite shocks, stresses and uncertainty YFF has climate resilient and sustainable agriculture (CRSA) YFF has access and control on land, water, and seeds Supporting policy framework Affirmation action YFF have increased knowledge, skills and capacity in CRSA Farms are managed locally by YFF Viable market s exist Ag. technology is easy to use and enviro. friendly YFF have spaces to become empowered Urban consumers see YFF products as desirable Private sector supports the development of ag. technology Young women are interested in becoming farmers Private sector Engagement Government Advocacy Public facing campaign Assumption Preconditions Intermediate outcomes GOALAlliance Who to collaborate with Targets who to influences People’s alliance for food sovereignt, Alliance of Independent Journalist, Pikul – Local communities) Government, seed companies
  • 11. WIN!
  • 12. One event for all of targets Seafoodx:
  • 13. THE POWER OF CELEBGRAM (CELEBRITY on INSTAGRAM)
  • 15. Email: acasmawaty@oxfam.org.uk Whatsapp: +6281381383703 Facebook: Andy Cipta Instagram: @andcipta TERIMA KASIH THANK YOU