This document discusses the SMAC (social, mobile, analytics, and cloud) trends and how they are driving business innovation. It explains that each technology - social, mobile, analytics, and cloud - is currently transforming businesses on its own, but bringing them together into an integrated platform can take businesses to the next level. The trends are already significantly impacting work, communication, data gathering and decision making. The convergence of these technologies through SMAC is expected to continue disrupting businesses by enabling improved customer satisfaction and competitive advantages.