SMAC
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SMAC (Social, Mobile, Analytics, and Cloud) technologies are revolutionizing computing and how users access information. Social media allows collaboration, mobile devices extend reach, analytics provide insights from large data, and cloud optimizes costs. Together as an integrated strategy, SMAC creates new business models to engage customers anytime through personalized, contextual experiences. The document discusses how SMAC technologies are growing exponentially and will be core to business by 2020, processing social data from mobile devices through analytics in the cloud.
SMAC
- 1. Sudhanshu Malik Final Year Undergraduate Student Computer Science and Engineering SRM University, Chennai sudm0123@yahoo.com Twitter: @sudm0123 ...the next growth driver
- 2. DEMYSTIFYING SMAC technologies powering mediums such as Facebook, have made geographic boundaries meaningless and enabled the implementation of virtual platforms to connect, discuss and exchange views technologies have enabled all technology resources to be connected through a utility model to run effectively in a cost-optimized manner technologies have enabled companies to make better decisions by analyzing large volumes of structured and unstructured data technologies have enabled people to engage, view and act on any information at their convenience by providing access to data remotely SMAC is about the integrated play of Social, Mobile, Analytics and Cloud technologies in supporting new business model to deliver products and services in an engaging, comprehensible, intuitive, personalized and contextual manner to customers anytime and anywhere within an optimized cost structure.
- 3. WHY SMAC Social Media, Mobile, Analytics and Cloud Technologies (SMAC), as the new wave in IT, is fundamentally revolutionizing the way computing is done and how users get information, work and engage themselves. Each element of SMAC is a growth engine and when blended represents a huge business opportunity. While cloud computing provides the delivery of new capabilities, social collaboration is expanding the way in which people interact with one another and businesses. Beyond that, the use of mobile devices has extended the reach of users and their involvement with information from many sources. The ability of consumers to experience and buy multiple products that a bank offers, all served onto the Point of Service devices using analytics drawn from social media and Know Your Customer information stored on the cloud. This is an example of how SMAC as an integrated business paradigm is necessitating chief executives to look at these strategies.
- 4. ANALYTICS 75% of executives are working to increase their company’s use of analytics MOBILE 72% cited improved productivity as a driving factor in adoption of smart mobile devices CLOUD 92% are satisfied with their cloud based services & will increase them in 2014 SOCIAL 76% of businesses are using social media for business objectives this year SMAC PENETRATION
- 5. SMAC BY 2020 ~ Estimated to be between $70 billion and $200 billion ~ Most apps will sync, collect and analyze data about users and their social graphs ~ Americans will spend on average of 3.2 hrs per day on social media, often from their mobile devices ~ Analytics will reach 75% of potential users ~ Cloud Computing is projected to reach more than $191 billion
- 6. MY INTEREST Big Data Analytics and Visualization have come a long way so as to become a necessity for the companies than just simply being an option few years back and this has evolved at a torrid pace that shows every sign of continuing in the coming years. If given a chance to intern at Mphasis I would like to learn and exploit Big Data Analytics and Visualization technologies for real world systems, preferably in financial domain, so to make an innovative application that can help to speed insights, improve collaboration and ease the decision making process, with prime focus being on interactive visualization.
- 7. To summarize SMAC technologies have become so advanced, affordable and pervasive that they are now available to businesses of all sizes. The need of the hour is for companies to take the lead in adopting SMAC and make it an integral part of their business strategies. Those that are successful in understanding the power of SMAC and harnessing it across their businesses will lead this new wave of growth.