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The Network as The Platform
(for The Dynamic Networked Organization)
“Cisco’s strategy is based on
 catching market transitions—the
 market transitions that affect our
 customers. With the proliferation
 of video and collaborative Web 2.0
 technologies, the network
 continues to evolve from the
 plumbing of the Internet—
 providing connectivity—to the
 platform that will change the way
 we work, live, play and learn.”
                            John Chambers,
                    Chairman and CEO, Cisco




  Presentation_ID   © 2010 Cisco. All rights reserved.   Cisco Confidential   2
Technology Transforms Operating
   Models
2010                                                                                   2012



                           20%                                   of BUSINESSES
                                                              Will Own

                                                              NO IT ASSETS


   Source: Gartner


       Presentation_ID   © 2010 Cisco. All rights reserved.       Cisco Confidential          3
Technology Transforms Operating
   Models
2010                                                                                     2012



                            70%                                    of ENTERPRISES
                                                               Will Use
                                                               The enterprise-class
                                                               CLOUD
                                                               technology
   Source: CIO Magazine


       Presentation_ID    © 2010 Cisco. All rights reserved.        Cisco Confidential          4
Technology Transforms Operating
   Models
2012                                                                                    2014



                           78%                                    of ENTERPRISES
                                                              Will Be Pursuing
                                                              a PRIVATE
                                                              CLOUD
                                                              strategy
   Source: Gartner


       Presentation_ID   © 2010 Cisco. All rights reserved.        Cisco Confidential          5
Driven by the Explosion of People
  and Devices on the Network…
                                                                                     2013


                 There Will Be

 ONE TRILLION
Devices Connected to the Network,
                      up from   35 BILLION in 2010



  Source: Cisco IBSG


    Presentation_ID        © 2010 Cisco. All rights reserved.   Cisco Confidential          6
Driven by the Explosion of People
  and Devices on the Network…
                                                                                      2016


                There Will Be

 10.3 BILLION
Mobile-Connected devices
                     for   7.3 BILLION people



  Source: Cisco IBSG


   Presentation_ID          © 2010 Cisco. All rights reserved.   Cisco Confidential          7
Immersive collaboration and
   pervasive video for the post-PC era
2012                                                                                      2014



                           VIDEO                              Will

                                                              QUADRUPLE
                                                              all IP                      traffic
   Source: Cisco VNI Study


       Presentation_ID   © 2010 Cisco. All rights reserved.          Cisco Confidential             8
Immersive collaboration and
   pervasive video for the post-PC era
2012                                                                                    2016



                           70%                                    Of the World’s Mobile Traffic
                                                              Will Be



                                                              VIDEO
   Source: Cisco VNI Study


       Presentation_ID   © 2010 Cisco. All rights reserved.        Cisco Confidential             9
New Era of Engagement                                                                                                 2010+
                                                                                                 Era of Engagement


                                                                                     2000+
                                                                           Inclusion
                                                                                                     Immersive Communication
                                                                                                     Technologies—Video
                                                                                                     and Mobility
                       1990+
           Connectivity                                                                              Cloud/Virtualized
                                                                                                     Technologies
                                                                   Social Media

Connectivity                                                                                         BYOD/Secure Systems
                                                                                                     Intelligence
                                                                   Consumerization of IT
eCommerce (b2b, b2c)



          Self-Service                                          Changed Behavior but                 Active Engagement for
        for Productivity                                         Difficult to Leverage                Business Advantage

Transforming Transactions                                       Transforming Interactions         Transforming Organizations


 Presentation_ID           © 2010 Cisco. All rights reserved.               Cisco Confidential                                 10
More Demanding Environment
    for Business
  Rising
  Expectations
Consumers/Staff Want the
37% of Workers…Use Non-IT
Same On-demand, Authentic
                                                                                             Market Velocity
Supported Technologies at Work
Experiences They Are Used to in                                                                and Volatility
Their Personal Lives                                                                      30% Decrease…in Product
                                                                                    New Competitors, New Business
                                                                                      Models, Accelerated Business
                                                                                      Development Time-to-Market…
                                                                                                    Processes, etc.

  Innovation
  Everywhere
 >50% of Product Innovation
Innovation Can Come from                                                                             Financial
 Comes from Customers,
ANYone, ANYwhere, and                                                                               Pressures
 Suppliers and Partners at
at ANYtime
 P&G…                                                                                   New Market Expectations Are
                                                                                           <2% of 2500 Large Global
                                                                                 Companies…Showed Positive Value
                                                                                 Creating Conflicting Growth-expense
                                                                                                            Growth…
                                                                                            Management Objectives




     Presentation_ID   © 2010 Cisco. All rights reserved.   Cisco Confidential                                     11
Winning in the New World
           The Dynamic Networked Organization

                                                                         Customer


                                                                                                                             Engineering
            Vendor
                                                               Sales
Supplier                                                                                                                Products
                              Exchange      Support                                               Employees   Partner




               Engaging Customers, Employees and Partners in New Ways
                 Innovate Together for a Sustainable Business Advantage
              Enabled by a Collaborative Culture, Processes and Technology

            Presentation_ID         © 2010 Cisco. All rights reserved.       Cisco Confidential                                      12
3–5 Year Goals                                             Cisco Strategy               FY ’11 Initiatives


                                                              Business
                                                             Architecture




3-5 Year                          Intelligent
 Goals                                                                                  Initiatives
                             Information Network

                                                             Technology
                                                             Architecture




    Presentation_ID   © 2010 Cisco. All rights reserved.           Cisco Confidential                   13
One Seamless, Transparent Customer Experience
                                                                            Mobility




                                                                                                                                      Video
Voice




                              Service                                                                                      Public
        Enterprise                                               Small                  Consumer         Commercial
                              Provider                                                                                     Sector


                                                                                Data




                                                                          the
                                                                 network as the
           Information                                                                                                Entertainment
                                           Data                    platform                             Video



                                                                     Mobility                 Voice
                             Freedom                                                                    Communications


           Presentation_ID      © 2010 Cisco. All rights reserved.                 Cisco Confidential                                 14
Engage customers, employees and
partners in new ways to:




      Enable Rich Interactions Across the Value Chain
      to Unleash Innovation AND Efficiencies
      Deliver IT Services More Dynamically to Lower Cost
      AND Improve Business Agility
      Share Information with Anyone, Anywhere,
      Anytime Securely AND Reliably


 Presentation_ID   © 2010 Cisco. All rights reserved.   Cisco Confidential   15
Enable the AND With Cisco’s
    Technology Architectures

                        Personalized AND Pervasive                  Agile AND Efficient      Open AND Controlled




                        Unleashing Talent                                                 Intercompany
                                                               Flexibly Enabled,
Collaboration           Through Collaboration
                                                               Rich Interactions
                                                                                          Collaboration
                        Tools                                                             With Controls



                        Rapid Repeatable                       Proactively and Quickly    Secure, Hybrid Premise
Data Center/            Provisioning and Service               Deliver New Services       and Cloud Deployment
Virtualization          Portability Through                    While Lowering TCO of      Models With Reduced
                        Virtualization                         New Infrastructure         Risk



Borderless                                                     Borderless Experience
                        Anyone, Anywhere,                                                 Securely, Reliably,
                                                               Customized to Your
Networks                Anything, Anytime
                                                               Needs
                                                                                          Seamlessly




      Presentation_ID     © 2010 Cisco. All rights reserved.     Cisco Confidential                                16
Results: Sustainable Business
          Advantage

                                                                                               Innovation-
 Compelling Experiences                             Operational Excellence
                                                                                              Driven Growth




 Productive, Consistent Interactions                  Custom Service Delivery Models      Unlock New Models
 Better, Faster Skills Transfer                       Connect Anyone in Any Workspace     Improve Scale, Speed, Cost of
 Optimal Decision Making and                           Environment                          Innovation
  Outcomes                                             Lower CAPEX/ OPEX                   Mitigate Risks



          Presentation_ID    © 2010 Cisco. All rights reserved.       Cisco Confidential                               17
Why Cisco?
 Delivering Sustainable Business Advantage


Architectural                                       World Class               Industry-Leading
 Approach                                            Services                   Partnerships




  Presentation_ID   © 2010 Cisco. All rights reserved.   Cisco Confidential                 18
Begin the DNO Journey with Cisco
     and our Partners

                         20%                                                              35%
 Average Reduction in IT Costs                                          Three-Year Growth Higher Than
       with Optimized Network                                                  Peers When Using IT to
                 Infrastructure                                                    Transform Business



                            Optimize
                         Infrastructure                                                           Enable
                         Improve Operational                                                     Solutions
                              Efficiency
Envision IT                                                       Implement                  Leverage Network
                                                                                               for Business
Architecture                                                     Architectures                  Outcomes
Align Business                                                    Drive Business
and IT Strategy                                                     Innovation


                                                                                             Source: Cisco Services, Bain & Co


       Presentation_ID      © 2010 Cisco. All rights reserved.    Cisco Confidential                                             19
Thank you.

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Pavel burba cisco_pre_final

  • 1. The Network as The Platform (for The Dynamic Networked Organization)
  • 2. “Cisco’s strategy is based on catching market transitions—the market transitions that affect our customers. With the proliferation of video and collaborative Web 2.0 technologies, the network continues to evolve from the plumbing of the Internet— providing connectivity—to the platform that will change the way we work, live, play and learn.” John Chambers, Chairman and CEO, Cisco Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 2
  • 3. Technology Transforms Operating Models 2010 2012 20% of BUSINESSES Will Own NO IT ASSETS Source: Gartner Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 3
  • 4. Technology Transforms Operating Models 2010 2012 70% of ENTERPRISES Will Use The enterprise-class CLOUD technology Source: CIO Magazine Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 4
  • 5. Technology Transforms Operating Models 2012 2014 78% of ENTERPRISES Will Be Pursuing a PRIVATE CLOUD strategy Source: Gartner Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 5
  • 6. Driven by the Explosion of People and Devices on the Network… 2013 There Will Be ONE TRILLION Devices Connected to the Network, up from 35 BILLION in 2010 Source: Cisco IBSG Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 6
  • 7. Driven by the Explosion of People and Devices on the Network… 2016 There Will Be 10.3 BILLION Mobile-Connected devices for 7.3 BILLION people Source: Cisco IBSG Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 7
  • 8. Immersive collaboration and pervasive video for the post-PC era 2012 2014 VIDEO Will QUADRUPLE all IP traffic Source: Cisco VNI Study Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 8
  • 9. Immersive collaboration and pervasive video for the post-PC era 2012 2016 70% Of the World’s Mobile Traffic Will Be VIDEO Source: Cisco VNI Study Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 9
  • 10. New Era of Engagement 2010+ Era of Engagement 2000+ Inclusion Immersive Communication Technologies—Video and Mobility 1990+ Connectivity Cloud/Virtualized Technologies Social Media Connectivity BYOD/Secure Systems Intelligence Consumerization of IT eCommerce (b2b, b2c) Self-Service Changed Behavior but Active Engagement for for Productivity Difficult to Leverage Business Advantage Transforming Transactions Transforming Interactions Transforming Organizations Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 10
  • 11. More Demanding Environment for Business Rising Expectations Consumers/Staff Want the 37% of Workers…Use Non-IT Same On-demand, Authentic Market Velocity Supported Technologies at Work Experiences They Are Used to in and Volatility Their Personal Lives 30% Decrease…in Product New Competitors, New Business Models, Accelerated Business Development Time-to-Market… Processes, etc. Innovation Everywhere >50% of Product Innovation Innovation Can Come from Financial Comes from Customers, ANYone, ANYwhere, and Pressures Suppliers and Partners at at ANYtime P&G… New Market Expectations Are <2% of 2500 Large Global Companies…Showed Positive Value Creating Conflicting Growth-expense Growth… Management Objectives Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 11
  • 12. Winning in the New World The Dynamic Networked Organization Customer Engineering Vendor Sales Supplier Products Exchange Support Employees Partner Engaging Customers, Employees and Partners in New Ways Innovate Together for a Sustainable Business Advantage Enabled by a Collaborative Culture, Processes and Technology Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 12
  • 13. 3–5 Year Goals Cisco Strategy FY ’11 Initiatives Business Architecture 3-5 Year Intelligent Goals Initiatives Information Network Technology Architecture Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 13
  • 14. One Seamless, Transparent Customer Experience Mobility Video Voice Service Public Enterprise Small Consumer Commercial Provider Sector Data the network as the Information Entertainment Data platform Video Mobility Voice Freedom Communications Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 14
  • 15. Engage customers, employees and partners in new ways to: Enable Rich Interactions Across the Value Chain to Unleash Innovation AND Efficiencies Deliver IT Services More Dynamically to Lower Cost AND Improve Business Agility Share Information with Anyone, Anywhere, Anytime Securely AND Reliably Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 15
  • 16. Enable the AND With Cisco’s Technology Architectures Personalized AND Pervasive Agile AND Efficient Open AND Controlled Unleashing Talent Intercompany Flexibly Enabled, Collaboration Through Collaboration Rich Interactions Collaboration Tools With Controls Rapid Repeatable Proactively and Quickly Secure, Hybrid Premise Data Center/ Provisioning and Service Deliver New Services and Cloud Deployment Virtualization Portability Through While Lowering TCO of Models With Reduced Virtualization New Infrastructure Risk Borderless Borderless Experience Anyone, Anywhere, Securely, Reliably, Customized to Your Networks Anything, Anytime Needs Seamlessly Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 16
  • 17. Results: Sustainable Business Advantage Innovation- Compelling Experiences Operational Excellence Driven Growth  Productive, Consistent Interactions  Custom Service Delivery Models  Unlock New Models  Better, Faster Skills Transfer  Connect Anyone in Any Workspace  Improve Scale, Speed, Cost of  Optimal Decision Making and Environment Innovation Outcomes  Lower CAPEX/ OPEX  Mitigate Risks Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 17
  • 18. Why Cisco? Delivering Sustainable Business Advantage Architectural World Class Industry-Leading Approach Services Partnerships Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 18
  • 19. Begin the DNO Journey with Cisco and our Partners 20% 35% Average Reduction in IT Costs Three-Year Growth Higher Than with Optimized Network Peers When Using IT to Infrastructure Transform Business Optimize Infrastructure Enable Improve Operational Solutions Efficiency Envision IT Implement Leverage Network for Business Architecture Architectures Outcomes Align Business Drive Business and IT Strategy Innovation Source: Cisco Services, Bain & Co Presentation_ID © 2010 Cisco. All rights reserved. Cisco Confidential 19