Payforit 4 Case Study
- 1. Optimising Payforit Chris Newell
- 2. Payforit Experience Using Payforit since May 2009 200 active Payforit clients Spare room Virgin Trains, Cross country trains Secure Trust bank Cashbackcard.com Co-chair of AIME Payforit group AIME board member
- 4. Page drop off - 50%
- 6. Latency Creates drop in transactions Site becomes frustrating to use 10%+ people typically abandon Image optimization, CDN, caching
- 7. MT Hyperlink
- 8. Issues to watch for Blackberry pin difficulties Harder to remember pin code Message delivery speed
- 9. MO method
- 10. MT-MO Hybrid
- 11. Analyse your site Log & timestamp every action Monitor to improve: • Latency • Dwell time • Drop off points Split test improvements
- 12. Average time on first page Mobile Single click: 12 seconds MT method: 34 seconds MO method: 82 seconds Web MT method: 26 seconds MO method: 60 seconds
- 13. Case Study
- 14. Spareroom.co.uk Uk’s #1 flat sharing website Someone finds a flatmate every 3 mins Freemium model • Pay to view landlord details early • Pay to boost your advert
- 15. Payforit 3 Payforit 4
- 16. Find out more AIME seminar @ 2pm AIME training course - 27th June Twitter: @CN_UK Email: Chris@ImpulsePay.com