Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts
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The document discusses using Google Apps Script to automate reporting from Google Analytics and AdWords. It recommends using a pre-built "Google Analytics Report Automation (Magic)" script to pull Analytics data into spreadsheets. The script allows setting dimensions, metrics, filters and scheduling automated reports. Custom dashboards can then be built in spreadsheets and sites for a more powerful live reporting solution than the native Analytics dashboard.
Pay-Per-Click Reporting- Automated Dashboards using Google Analytics Scripts
- 1. Hardcore PPC Tactics John W. Ellis @johnWellis Creating Custom AdWords Dashboard using App Script
- 2. @JohnWEllis Current Reporting Options Google Analytics Dashboard
- 3. @JohnWEllis Current Reporting Options Google Analytics Dashboard • Limited amount of rows • No white-labeling • Automation is limited • Not user-friendly (or executive-friendly)
- 4. @JohnWEllis Current Reporting Options • Bid management is not needed • Paying for accessible data
- 5. • Allows GA data into Apps Scripts supported products • Docs, Sites, Spreadsheets
- 6. @JohnWEllis What does this mean for PPC Reporting? Automate Reporting using Google Apps Script
- 7. @JohnWEllis What does this mean for PPC Reporting? Automate Reporting using Google Apps Script
- 8. @JohnWEllis Google Analytics Report Automation (Magic). • Script already created • No coding required
- 9. @JohnWEllis Using ‘Magic’ Google Analytics Report Automation (Magic).
- 10. @JohnWEllis Create Core Report Google Analytics Report Automation (Magic). • Metrics & Dimensions
- 11. @JohnWEllis developers.google.com/analytics Google Analytics Report Automation (Magic).
- 12. @JohnWEllis Create Core Report Google Analytics Report Automation (Magic). 1. GA Profile ID 2. Date Range 3. Metrics 4. Dimensions 5. Filters 6. Sheet name
- 13. @JohnWEllis Replicate a Google Analytics Reporting Automate Reporting using Google Apps Script
- 14. @JohnWEllis Replicate a Google Analytics Reporting – Why? Automate Reporting using Google Apps Script • User Access Issues • No Email or attachments
- 15. @JohnWEllis Automate Reporting using Google Apps Script • Custom Graphs / Charts Replicate a Google Analytics Reporting – Why?
- 16. @JohnWEllis Automate Reporting using Google Apps Script • Triggers Replicate a Google Analytics Reporting – Why?
- 17. @JohnWEllis Where we are Automate Reporting using Google Apps Script • Install Google Analytics Report Automation (Magic) • Get fields from developers.google.com/analytics • Create schedule using Triggers From Data to Dashboards
- 18. @JohnWEllis Creating an AdWords Dashboard
- 19. @JohnWEllis Creating an AdWords Dashboard
- 20. @JohnWEllis Creating an AdWords Dashboard
- 21. @JohnWEllis Advantages Custom AdWords Dashboard • Automated • No Limitations • Live Report • Custom Design
- 22. Thank You! John W. Ellis @johnwellis Thank You