PCA12 - MiniTrends: 7 Pathways to Profit & Personal Satisfaction - Feb. 15, 2014, Austin, TX
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The document discusses the concept of 'minitrends', which are emerging trends expected to be significant in 2-5 years but are not yet widely recognized, providing opportunities for entrepreneurial ventures. It outlines strategies for identifying these trends, including understanding demographics, analyzing frustrations, and following financial investments. Additionally, it emphasizes the importance of a strong purpose behind business initiatives and includes worksheets for individuals to define their interests and action plans to capitalize on these minitrends.
PCA12 - MiniTrends: 7 Pathways to Profit & Personal Satisfaction - Feb. 15, 2014, Austin, TX
- 1. 7 Pathways to Profit and Personal Satisfaction Carrie Vanston Vice President, Communications Conference Director, MiniTrends 2014 Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) 258-8898 ● www.minitrends.com ● www.tfi.com ● jvanston@tfi.com Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. 2014 February 2014
- 2. MEGATRENDS John Naisbitt 1982 Industrial Society → Information Society Forced Technology → High Tech/High Touch National Economy → World Economy Short Term → Long Term Centralization → Decentralization Institutional Help → Self Help Representative Democracy → Participatory Democracy Hierarchies → Networking North → South 3 Either/Or → Multiple Options Megatrends Current Convergence of Computer & Communication Technologies Aging of Populations in Earth’s Most Prosperous Nations Increasing Awareness of Climate Change Explosion of Social Media Involvement Movement to Big Data Movement from a Physics Age to the Biotech Age Government Involvement in the Financial Arena Growing Difficulty with Sovereign Debt Long Term Energy Shortage Increasing Transition to Mobile 4
- 3. MiniTrends Offer Real Opportunities to YOU and Other Individuals! Characteristics of a Strong MiniTrend: Far enough along to make projections Promises to be significant in 2-5 years Not yet appreciated widely Great purpose drives passion 5 Four Categories of Great Purpose The Good: Service to others improving health, education, communications, and quality of life The True: Discovery & furthering human knowledge The Beautiful: Excellence and the creation of beauty The Heroic: Courage to do what is right to change and improve the world From Conscious Capitalism by John Mackey/Raj Sisodia
- 4. MiniTrends Assist: Entrepreneurs to identify, assess, and exploit attractive new business opportunities Decision Makers in small and mid-size businesses to gain advantage by recognizing and utilizing emerging trends Innovative Thinkers in larger businesses to distinguish themselves by their special insights and perceptiveness Investors to uncover attractive new investment opportunities Job Seekers to define employment opportunities 7 MINITRENDS Book 7 Ways to Search 8 Places to Search 9 Sample MiniTrends 4 Ways to Select MiniTrends 4 Ways to Develop MiniTrends Plan 13 Ways to Put Plan into Action 8
- 5. How to Search for MiniTrends Consider Human Nature Follow the Money Take Note of Demographics Follow the Leaders Search for Convergence Examine Limits Analyze Frustrations 9 Consider Human Nature 10 Photos: Clipart.com or unsourced
- 6. Human Needs Meaningful long-term relationships Quality education for children Involvement with groups Mobility High quality medical care 11 Stacy Zoern CEO, Community Cars 12 Photo Source: Stacy Zoern (from Internet)
- 7. Stacy Zoern Austin Attorney In a wheelchair her entire life Independence limited by difficulty in getting wheelchair in and out of retrofitted van Wanted to help herself and others like her be more mobile 13 Photo Source: Stacy Zoern (from Internet) Human Nature MiniTrend: KENGURU Driven Directly From Wheelchair! Stacy, Founder/CEO, Community Cars Driven from wheelchair Completely green Raises 3 million First vehicles out this summer Orders flooding in from all over the world! Photo Source: Kate Weidlaw, KXAN (Internet photo) 14
- 8. Follow the Money 15 Who Are They Giving Their Money To? Venture Capitalists Commercial Organizations Non-Profit Organizations Federal Government 16
- 9. Federal Programs National Science Foundation Small Business Innovative Research Program Small Business Technology Transfer Program U.S. Patent Office In-Q-Tel 17 Take Note of Demographics 18 Photo Source: Clipart.com (Getty Images)
- 10. Jeffrey Fry Founder & Principal, Help Find Care 19 Photo Source: LinkedIn Jeffrey Fry Successful Business Man Personally experienced difficulties getting care for his mother Saw baby boomers needing innovative ways to care for their parents Saw disconnect between wages and importance of home care workers Photo Source: Jessica Scorpio, LinkedIn 20
- 11. Demographic MiniTrend: Empowers Caregivers Jeff, Founder/Principal, Help Find Care Healthcare workers go into business for selves Innovative ways to seek in-home care for parents Drives cost of home healthcare down Empowers all stakeholders 21 Follow Leaders 22
- 12. Lists of Leaders Time Magazine 100 Most Important People in the World Wall Street Journal 50 Most Important Women in the World Fortune Magazine 25 Most Important Business People in the World 23 Futurists Check List of Futurists on Wikipedia • David Snyder • Joe Coates • Oliver Markley • David Smith • Raymond Kurzweil • John Vanston 24
- 13. Search for Convergences 25 Photos: Clipart.com or unsourced Charles Studor Founder and CTO at Briggo Inc. Photo Source: Charles Studor
- 14. Charles Studor Interests & Expertise 20 years at Motorola/Freescale • Expertise in Robotics, Mobile apps, Cloud computing While building a school in Honduras, fell in love with origin of coffee Desire to be socially responsible 27 Photos: Charles Studor + Internet Convergence MiniTrend: Briggos Made-to-Order Coffee Kiosks Charles, Founder/CTO, Briggo Inc. Favorite coffee recipes in the cloud and ready by remote order Ethically sourced, fair-trade organic Peruvian bean 28 Photo: Briggo.com
- 15. Examine Limits 29 Types of Limits Physical Perceptive Practical 30
- 16. Addressing Limits Define Limit Determine limiting factor Search for ways to overcome this factor 31 Analyze Frustrations 32 Photos: Clipart.com (Getty Images)
- 17. Andre Angel, Founder/CEO TangoTab 33 Andre Angel Co-founded, grew and sold numerous high-tech companies Formerly Global Vice President of Sales at Nortel Networks Grateful and wants to give back to his community Wants to make a difference in the world 34
- 18. TangoTab — When you eat, they eat Andre, Founder/CEO, TangoTab Fill restaurants when slow Offers discounts to customers For every meal sold, meal goes to a local food pantry Expanding to other cities 35 Download Free App and 2 Meals Donated to those in need! Use Code “Mini” 36 Free App! Use Code “Mini”
- 19. MINITRENDS Book 7 Ways to Search 8 Places to Search 9 Sample MiniTrends 4 Ways to Select MiniTrends 4 Ways to Develop MiniTrends Plan 13 Ways to Put Plan into Action 37 MiniTrends 2014: Fall, Austin, TX 38 Photo Source: TFI
- 20. MiniTrends Resources & Services http://minitrends.com/minitrends/resources/ (see handout) MiniTrends Resources: • MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends by Dr. John Vanston and Carrie Vanston 2014: 3rd Annual Conference & Master Workshop Fall 2014, Austin, TX • MiniTrends • MiniTrends Meetups: TBA in early 2014. • MiniTrends Resource Page http://minitrends.com/minitrends/resources/ MiniTrends Services: • MiniTrends Presentations • MiniTrends Workshops • MiniTrends Seminars • MiniTrends Annual Conference Sponsor • MiniTrends Annual Conference Partner • Research 39 and Alerts The MiniTrends Concept allows you and your colleagues to demonstrate and utilize your imagination, your intelligence, your perceptiveness, your desire to make the world a better place, and YOUR PASSION 40
- 21. It’s also a lot of fun! 41 These and other non-sourced photos: Clipart.com (A division of Getty Images) or TFI 2014
- 22. 7 Pathways to Profit and Personal Satisfaction Carrie Vanston Vice President, Communications Conference Director, MiniTrends 2014 Co-Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends February 2014 (512) 258-8898 ● www.minitrends.com ● www.tfi.com ● jvanston@tfi.com Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. Worksheet 1: My MiniTrends Interest/Purpose Areas MiniTrends are emerging trends that promise to become significantly important in 2-5 years, but aren’t yet widely recognized, and thus offer opportunities for starting or growing a business in your areas of interest and passion. Pick 2 or 3 areas of interest where you would like to find and take advantage of a MiniTrend Opportunity. At least one must be a passionate interest. Include a value-driven purpose statement with each entry about the difference you want to make in the world with your interest. Interest/Purpose #1 Interest/Purpose #2 Interest/Purpose #3 I am interested in: I am interested in: I am interested in: ______________________ ______________________ ______________________ ______________________ ______________________ ______________________ My value-driven purpose is (helping, creating, inspiring, clothing, alleviating, entertaining, providing, etc.): My value-driven purpose is (helping, creating, inspiring, clothing, alleviating, entertaining, providing, etc.): My value-driven purpose is (helping, creating, inspiring, clothing, alleviating, entertaining, providing, etc.): ______________________ ______________________ ______________________ ______________________ ______________________ ______________________ ______________________ ______________________ ______________________ Copyright © 2013, John Vanston/Carrie Vanston, Technology Futures, Inc. A Project of
- 23. Worksheet 2: My Strategy to Find MiniTrend(s) MiniTrends Interest Area (from sheet 1): Choose 2-3 Search Strategies •Follow the Money •Follow the Leaders •Examine Limits •Consider Human Nature •Take Note of Demographics •Analyze Frustrations •Search for Convergences •Other Choose Organizing Tools Choose 2-3 Research Strategies •Published Sources •Electronic Resources •Key Associations •Social Networks •Patents and Patent Applications •Ph.D. Dissertations •Television •Platforms of Losing Presidential Candidates •Other Copyright © 2013, John Vanston/Carrie Vanston, Technology Futures, Inc. •Alert Systems: Google, RSS Feeds, Innography, Compendex, etc. •File Systems: Manilla Folders, Delicious Bookmarking, Evernote, etc. •Portfolio of Networks •Other A Project of Worksheet 3: Next Steps in My MiniTrends Adventure My MiniTrends Interest Area (from sheet 1): My MiniTrends Search Strategies (from sheet 2): My MiniTrends Research Strategies (from sheet 2): _______________________________________________________________________________________ My Organizing Tools (from sheet 2): Social Responsibility Element(s) Consider win-win-win situations for all stakeholders (you, team members, customers, suppliers, investors, community, etc Action Plan Specific Action Steps I will I take to Find & Profit from my minitrend(s)? Assessing Results How will you know you are on right path? What is your desired end goal? Partners in Crime Who Can Help/Collaborate w/me? Commitment I will spend __ hour(s) each week on my MiniTrends Adventure Copyright © 2013, John Vanston/Carrie Vanston, Technology Futures, Inc. A Project of