Pct2010 product design
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The document features a presentation by Richard McCann focused on product design in the context of B2B SaaS applications, highlighting techniques and tools like mockups, prototypes, and storyboards. It emphasizes the importance of usability, gathering feedback, and iterative processes in product development. Additionally, it poses questions regarding design techniques for iPad products and offers advice for junior product managers.
Pct2010 product design
- 1. Product DesignPresented By:Richard McCannPortfolio Product Management
- 2. Bio: Richard McCann8+ yrs in Product Management15+ yrs in managing web solutions Primarily focused on B2B SaaS applications
- 3. Today’s FormatI do a quick recap of Product Design, and get everyone jazzed upYou provide hilarious, insightful, memorable stories for all of us to learn from (no pressure)We all avoid the #fail tag from lucky folks twittering with their new Ipads
- 4. Product DesignDefined:Taking a concept from initial idea to actualizationTechniques and Tools that help paint the picture Mockups, Prototypes, StoryboardsMaking the idea tangibleIterative ProcessTools:Wireframe of a new web applicationCardboard in the shape of an Ipad3D Rendering of a engine partPlastic model of a new vacuumUse Cases
- 5. Design and ModellingUse the tools that works for you and the ideaStoryboard vs. Mockup vs. Physical ModelStay Focused, Solve the original challenge Who? What is their Goal? What is stopping them?No construction signs! No fillers! No Weather!Don’t recreate the wheel on the basics.Usability is paramount. Don’t over-engineer.Google Search, Iphone, Craigslist, Salesforce, Xbox
- 6. Get FeedbackBe able to talk every element of your design. Show everyoneUse multiple techniques to validate the designSurveys (pictures/demos)Beta groupsCustomer Focus Groups, 1:1 Sessions (Clients, Experts) Run Scenarios at it. Carry it around with you Capture the new ideas the design generates.Be willing to throw it all away and start again
- 7. Your turnQuestion 1:You’ve are about to extent your product for the Ipad.What techniques & tools would you use to design the product?
- 8. You againQuestion 2:You just finished your first prototype of the Ipad Product Configurator. How and where do you get your feedback?
- 9. Last time, I promiseQuestion 3:If you were talking to a junior Product Manager, what tools/techniques would you recommend in Product Design ?What would you recommend they steer away from?
- 10. ThanksTwitter: therealrichardmLinkedin: http://ca.linkedin.com/in/rmccannEmail: rmccann26@gmail.com