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This document outlines Alyssa Maneri's digital profile and footprint, including the various online accounts and digital devices associated with her identity that leave a digital trail. It describes how these digital mediums and footprints can be used for direct, targeted, and earned advertising. It also lists the various mobile, traditional, social, and non-traditional digital advertising capabilities that exist, as well as other digital technologies like GPS that continue to expand opportunities for targeted advertising connections with consumers.
Pdp presentation
- 1. Personal Digital Profile Alyssa Maneri
- 2. Digital mediums that can yield… Direct Advertising Email accounts Targeted Advertising Social networks E-Commerce Customized entertainment outlets Self Promotion Rewards programs Consumer accounts Earned Media Blogs
- 3. Digital Footprints Bank Accounts Checking, Credit, etc. School Records High school ID UT EID Government Documents Drivers license Passport number International Visa
- 4. Digital Advertising Capabilities Mobile iPhone, iPad, iPod Touch E-Readers Traditional Car Radio Television – Apple TV iHome Social Social games Location Based
- 5. Digital Advertising Capabilities Cont. 4th Screen Displays in CMA/Union UT Jumbotron Online Display ads SEM In-stream video Nontraditional Video Games Mirror Ads Digital billboards
- 6. Digital Potential GPS systems POS restaurant computers Point and shoot digital cameras Flipcams
- 7. So What? What goes online, stays online Ways for products to connect with consumers digitally will only grow from here Digital devices will continue to be innovated for advertising capabilities