Pacific Endeavor 2012 Presentation
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This document outlines 10 lessons learned about public communications from the perspective of international humanitarian organizations and NGOs. It discusses how text messages provided key information during disasters when voice networks were down. It also emphasizes the importance of leveraging crowdsourced information from social media and the public, who can often provide more real-time situational updates than agencies. Finally, it encourages identifying plans to collaborate with volunteer groups to amplify messaging and monitor crowdsourced data and discussions.
Pacific Endeavor 2012 Presentation
- 1. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road Knowledge Endeavor - KE 2012 IHC & NGO Perspective – Communications Lessons Learned
- 2. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road IHC & NGO Perspective - Public Communications Lessons Learned Reflections and lessons learned, IHC/NGO Civilian/Military Relations in Humanitarian Emergency Pacific Endeavor Knowledge Management August 15, 2012 Presented by Cat Graham “Humanity Road volunteers played a key role in communicating the initial outbreak and subsequent spread of the 2010 cholera epidemic in Haiti. Their effort was essential in informing government agencies and non-profit organization about disease risk and available resource.” - John Brownstein, Assistant Professor Harvard Medical School, and founder of Healthmap “The volunteers of Humanity Road are doing a superb job of providing useful and actionable advice to disaster affected communities, both before and after disasters strike." – Gisli Olafsson, ICE-SAR Team Leader (NetHope) Cat Graham, Vice President Humanity Road Email: Cat@humanityroad.org Activation: volunteers@humanityroad.org Global 501c3 NGO public charity Digital Disaster Response Ten lessons learned and approaches to improve crisis response and recovery
- 3. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road IHC & NGO Perspective - Public Communications Lessons Learned NEW ZEALAND EARTHQUAKE Text sent to Philippines “Mom, I’m buried” During disaster, text messages can go through even though voice lines are down. Some key search and rescue information emerges as text messages reach family in other locations HAITI EARTHQUAKE Canadian woman rescued after texting Canada ALABAMA TORNADO “I’m Alive” TURKEY EARTHQUAKE Journalists Texting from under the hotel
- 4. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road "One of our assumptions has been that when there's a big disaster, we lose all communications, we lose all wireless," Fugate said in a follow-up interview. "Haiti was sort of a validation that that's no longer the case. We can adjust much quicker if we can figure out how to have this two-way conversation and if we can look at the public as a resource. The public is putting out better situational awareness than many of our own agencies can.” January 19, 2011 FEMA Director Craig Fugate In advance: Identify a plan to collect information from the crowd, status of roads, bridges, and solutions. Include texting as an option, pushing alerts, and pulling information IHC & NGO Perspective - Public Communications Lessons Learned
- 5. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road Official Channels (EMA, Red Cross) Traditional Mainstream Media (CNN, Reuters) New Media (Twitter, Facebook) Citizens in the impact zone Relatives & Friends outside the impact zone relaying info Example – How Information Emerges in Social media IHC & NGO Perspective - Public Communications Lessons Learned
- 6. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road Social Media Tweet: ppl alive under rubble crying for help Mainstream Media Milot Hospital need patients Tues Jan 12 16:53 Wed Jan 13 Thu Jan 14 Fri Jan 15 Sat Jan 16 Sun Jan 17 Mon Jan 18 Mission 4636 launched ICE SAR Team Lands 23 Hrs DAY 0 Social Media Text to Canada saves woman under rubble 26 SAR teams rescued 154 ppl 72 Hour Window of Survival IHC & NGO Perspective - Public Communications Lessons Learned DAY 3 DAY 4 DAY 5 DAY 6DAY 1 DAY 2 Milot Hospital begins receiving patients Case Study – Haiti First Days ICE SAR Arrives in Leogane Local rescues 40,000 Month 1 Text Messages Month 2 Month 3Social Media Milot Hospital sends emails
- 7. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road Public Message Volunteer Crisis Team Local EMA @Corey419 Wisconsin Street The public, operating through social media such as Twitter, Facebook, YouTube become a source of information valuable to local emergency responders. Data is nearly real time Map is Free Map can be private or public Requires staffing (volunteers) Crisis Response Map In advance: Become familiar with volunteer support teams that can help amplify your message & assist crowd monitoring & inbound Info. Examples are Humanity Road, local VOST, & VTC communities. IHC & NGO Perspective - Public Communications Lessons Learned Case Study – Lifecycle of a map
- 8. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road USA August 2011 Hurricane Irene Hurricane USA – June 2012 Tweak the Tweet Derecho USA – June 2012 Tweak the Tweet Waldo Canyon Wildfire USA - June 2012 Tweak the Tweet High Park Wildfire USA Feb /March 2012 Tornado Outbreak Tornado Philippines Dec. 2012 Oneforiligan Flood Turkey Nov 9, 2011 VanDePrem Earthquake Australia Jan 2011 Queenslandfloods Flooding USA June 2011 MightyMo River Map Flood Libya March 2010 http://libyacrisismap.net Humanitarian Crisis USA Apr 27, 2011 www.recoveryalabama.com Tornado New Zealand Feb 21 2011 Christ Church Recovery Earthquake USA Feb 2011 snOMG Chicago Blizzard Brazil Jan 2011 Chuvas2011 Flood Pakistan Sept. 2010 http://pakreport.org Flooding Chile Sept 2010 http://chile.ushahidi.com Earthquake Haiti January 2010 http://haiti.ushahidi.com Earthquake Absence of power does not mean, absence of communications or technology, Be available in social media even if its just to direct traffic to official pages. IHC & NGO Perspective - Public Communications Lessons Learned
- 9. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road Case Study Chicago Snow Map What : Blizzard When: Feb 2011 Where: Chicago, IL USA Map: http://chicagosnow.crowdmap.com/ •Stranded people •Blocked roads •Abandoned vehicles •Shovel brigades Coordination between local CERT and volunteers outside impact zone Neighbor helping neighbor approach to reduce demands on emergency services In advance: Expect and encourage local and spontaneous neighbor helping neighbor coordination of efforts, plan to plug in to the information IHC & NGO Perspective - Public Communications Lessons Learned
- 10. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road Case Study NZ Christ Church Earthquake What : Earthquake When: Feb 2011 Where: Christ Church, New Zealand Map: (retired) •Infrastructure damage •Evacuation Zones •Medical Related •Services Available Sam Johnson Student Volunteer Army (SVA) Mobilized on Facebook 75,000 hours moved 360,000 tons of liquefaction Large scale disaster has international implications, have a plan to review, enable, accept or reject spontaneous solutions. Not everyone is in the game when the whistle blows IHC & NGO Perspective - Public Communications Lessons Learned NEW ZEALAND EARTHQUAKE Text sent to Philippines “Mom, I’m buried”
- 11. Knowledge Endeavor - KE 2012 IHC & NGO Perspective - Lessons Learned Presented by: Cat Graham, Vice President Humanity Road 1. TEXT MESSAGES WORK - During disaster, text messages can go through even though voice lines are down. 2. CROWD INFORMATION -- Plan to plug in where data exists. Identify a plan to collect (or plan to deal with) information from the crowd, status of roads, bridges, and solutions. 3. CROWD INFLUENCE - Include texting to the crowd as an option, pushing alerts. 4. INCLUDE TECHNOLOGY - Absence of power does not mean, absence of communications or technology. Watch animation of Honda cars drawing map of roads 5. MONITOR INTERNATIONAL - Some key search and rescue information emerges as text messages reach family 6. BE PRESENT IN SOCIAL MEDIA - Be available in social media even if its just to direct traffic to official pages . 7. PLAN COLLABORATIONS - Become familiar with volunteer support teams that can help amplify your message, process data, monitor the crowd 8. INNOVATION - Large scale disaster has international implications, have a plan to review, enable, accept or reject spontaneous solutions. Not everyone is in the game when the whistle blows 9. EMPOWERMENT - Technology can encourage local and spontaneous neighbor helping neighbor coordination of efforts 10. REDUCE RECOVERY - Crowdsourcing Is whole community approach - effective Crowd empowerment (neighbor helping neighbor) reduces demands on resources, government and emergency services and can speed up recovery IHC & NGO Perspective - Public Communications Lessons Learned QUESTIONS? Cat@humanityroad.org
Editor's Notes
- #3: Situational awareness emerges in twitter before any news station can report it. If its happen, chances are high that you hear it here first folks. Emergency management on the ground Response ManagementResource ManagementSecurity and Safetyversus emergency management online.Situational AwarenessRumor controlCrowd controlCrowd dynamic
- #5: Situational awareness emerges in twitter before any news station can report it. If its happen, chances are high that you hear it here first folks. Emergency management on the ground Response ManagementResource ManagementSecurity and Safetyversus emergency management online.Situational AwarenessRumor controlCrowd controlCrowd dynamic
- #8: In a catastrophic event, Crisismapping - a form of monitoring and data collection canreduce the demand on traditional response organizations and even alleviate non-emergency calls in local channels that can already be overwhelmed. However, this very public bird’s eye view into local incidental needs can also trigger a flood of humanitarian aid if not handled properly.This can further tax already strained resources. The above map was launched by Tuscaloosa News after the Tornado Outbreak in April. The received an award for