M.Sc. Nguyen Hoa Binh, President & CEO PeaceSoft Solutions Corporation Company Introduction
Background Started up in 4/2001 By a group of students (oversea graduated) As a software company, gradually growth  YoY Slowly converted to online business (2005 to 2008) Businesses in focus (since 2005) ICT consultant & solutions provider e-Commerce service Domestic marketplace: ChoDienTu.vn Online stores platform for SME: ProStore.vn Cross border trade (retail buy & sell) proxy service: eBay.vn Online payment/escrow service for e-Commerce: NganLuong.vn Online advertisement marketplace: AdNet.vn
Highlights Financially backed by Venture Capitalists: IDGVV (Serie-A) and SoftBankCI (Serie-B) Exclusive co-branding partner: eBay International AG Board advisors: Dan Neary Current VP & GM, Skype APAC Former VP of Emerging Markets, eBay Inc. Business consultants: Porter Erisman (Alibaba), Frederic De Bure & Hans Ebenhahn (eBay), Pete Wong (EachNet)… Founding member of Vietnam e-Commerce Association (VECOM), very good local government relations
Prestige Large customers base in ICT service: Petro Vietnam, VietTel Telecom, Microsoft VN, Vietnam Television… Banks & Financial Institutes, Government Ministries, Universities… Bold media presence as e-Commerce market leader: FT, AFP, BBC, Washington Post, Forbes… & most of local medias continuously More than 20 prestige domestic & international achievements Golden Globe by Vietnam’s Prime Minister Phan Van Khai Top 100 private technology companies by Red Herring Asia (2007) Golden Star Award: Top 150 local brands, by Vietnam Business Association (2006) Best software solution: 5 stars quality by Vietnam Software Association (2008) Best ICT solution by PC-World (2006, 2007, 2009) Best e-Commerce platform by PC-World ( 2006, 2009)
Nguyen Hoa Binh (29) Founder & CEO B.Sc. of IT M.Sc. of IT (Osaka, JP) Over 30 achievements in technology and business Nguyen Huu Tuat (27) Co-founder & CTO B.Sc. of IT 1 of 7 Indochina CSO Over 10 achievements in ICT Dao Lan Huong (27) Co-founder & VP COO of Local Marketplace Bachelor of Finance Duong Thi Tieu Que (35) Chief Accountant & CFO B.A. of Accounting ACCA nominee 13+ years of experience And other 15 managements, plus ≈140 staffs Key Managements
160+ staffs with 3 offices Customers: 500K individuals with 5K SMEs Valuation: $20M with 2 investors & 1 strategic partner (eBay) Prestige: widely-known as one of e-Commerce leaders/pioneers Core products & services: PENTAGRAM eco-system Internal cultural values chain (daily mirror): PeaceSoft 2010 團 迷 學 客變 主 創 忠 NHÓM MÊ HỌC KHÁCH ĐỔI CHỦ SÁNG TRUNG Teamwork Passion Teach & Learn Customer, Market Embrace Changes Initiative Creative, Transparent Faithful, Patient
Nhóm ( 團 ,  Teamwork): Tập thể Mê ( 迷 ,  Passion): Đam mê Học ( 學教 ,  Teach & Learn): Tự học & Dạy lại Khách ( 客 ,  Customer first): KH & thị trường trên hết Đổi ( 變 ,  Embrace Changes): Năng động & Đổi mới Sẵn sàng thay đổi & Luân chuyển Chủ ( 主 ,  Initiative/Self-Motivated): Chủ động, Tự làm chủ Sáng ( 創清明 ,  Creative, Transparent): Sáng tạo, Minh bạch, Sáng suốt Trung ( 忠誠忍 ,  Faithful, Honest, Patient): Trung thành, Trung thực, Trung kiên (nhẫn) Cultural values chain (the Mirror)
Products & Services Pentagram Strategy  model forms an unique e-Commerce eco-system with strong internal integration & mutual support, in which no other has Each product supports its brothers/sisters using technical functions, pricing & policies to multiply competitive advantages Create an one-stop-destination for any e-Commerce demand Business models ChoDienTu.vn: FvF commission, B2C sales margin, features fee, store rental, banner & P4P advertisement… NganLuong.vn: transaction-based commission, certified merchants AdNet: ads commission (pay-per-click, pay-per-sales), market research eBay.vn Buying: service fee eBay.vn Selling:  service fee, sales margin
The leading domestic C2C & B2C online marketplace , following eBay/TaoBao model Online stores platform, one-stop destination to start B2C e-Commerce for SMEs, maximize sales effect First & Largest product-based affiliate-ads network, SMEs advertisers pay-for-performance First & Only cross-border proxy sales service (retail) Largest cross-border proxy shopping service (retail) Leading local payment & escrow with largest TPV, providing easy merchant services to SME outside merchants
Cross Border Buying flow
Cross Border Selling flow
Bright Vietnam e-Commerce (1)
Bright Vietnam e-Commerce (2)
Marketplaces Payments Communications Pay Communicate Buy Great portfolio of businesses eBay Overview: world’s largest e-Commerce group
Large and growing core business $60B 2008 1999 $3B Gross Merchandise Volume (GMV) 35% CAGR 17% share of global e-commerce 90M active members in 40 mkts CBT accounted for 17% of GMV US$2,000 GMV per second 25M+ sellers, 150M+ live listings 150M+ unique visitors; 3M items bought daily; 50K categories 1.8M people make their full living on eBay $10.8B  in Q109
Today, eBay is present in 40 markets, serving Buyers and Sellers from over 200 countries! Americas USA Canada Argentina Brazil Chile Colombia Costa Rica Dominican Ecuador Mexico Panama Peru Uruguay Venezuela Asia Pacific Australi a   China Japan Hong Kong India Korea Malaysia New Zealand Philippines   Singapore Taiwan Thailand Vietnam Global presence  In 40 markets * As of Jun 30, 2007 Europe Austria France Ireland Netherlands Spain Sweden Turkey Belgium Germany Italy Poland Switzerland UK Commercial Agreements eBay sites Investments Joint Venture CBT Portals

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PeaceSoft Company Profile 2010

  • 1. M.Sc. Nguyen Hoa Binh, President & CEO PeaceSoft Solutions Corporation Company Introduction
  • 2. Background Started up in 4/2001 By a group of students (oversea graduated) As a software company, gradually growth YoY Slowly converted to online business (2005 to 2008) Businesses in focus (since 2005) ICT consultant & solutions provider e-Commerce service Domestic marketplace: ChoDienTu.vn Online stores platform for SME: ProStore.vn Cross border trade (retail buy & sell) proxy service: eBay.vn Online payment/escrow service for e-Commerce: NganLuong.vn Online advertisement marketplace: AdNet.vn
  • 3. Highlights Financially backed by Venture Capitalists: IDGVV (Serie-A) and SoftBankCI (Serie-B) Exclusive co-branding partner: eBay International AG Board advisors: Dan Neary Current VP & GM, Skype APAC Former VP of Emerging Markets, eBay Inc. Business consultants: Porter Erisman (Alibaba), Frederic De Bure & Hans Ebenhahn (eBay), Pete Wong (EachNet)… Founding member of Vietnam e-Commerce Association (VECOM), very good local government relations
  • 4. Prestige Large customers base in ICT service: Petro Vietnam, VietTel Telecom, Microsoft VN, Vietnam Television… Banks & Financial Institutes, Government Ministries, Universities… Bold media presence as e-Commerce market leader: FT, AFP, BBC, Washington Post, Forbes… & most of local medias continuously More than 20 prestige domestic & international achievements Golden Globe by Vietnam’s Prime Minister Phan Van Khai Top 100 private technology companies by Red Herring Asia (2007) Golden Star Award: Top 150 local brands, by Vietnam Business Association (2006) Best software solution: 5 stars quality by Vietnam Software Association (2008) Best ICT solution by PC-World (2006, 2007, 2009) Best e-Commerce platform by PC-World ( 2006, 2009)
  • 5. Nguyen Hoa Binh (29) Founder & CEO B.Sc. of IT M.Sc. of IT (Osaka, JP) Over 30 achievements in technology and business Nguyen Huu Tuat (27) Co-founder & CTO B.Sc. of IT 1 of 7 Indochina CSO Over 10 achievements in ICT Dao Lan Huong (27) Co-founder & VP COO of Local Marketplace Bachelor of Finance Duong Thi Tieu Que (35) Chief Accountant & CFO B.A. of Accounting ACCA nominee 13+ years of experience And other 15 managements, plus ≈140 staffs Key Managements
  • 6. 160+ staffs with 3 offices Customers: 500K individuals with 5K SMEs Valuation: $20M with 2 investors & 1 strategic partner (eBay) Prestige: widely-known as one of e-Commerce leaders/pioneers Core products & services: PENTAGRAM eco-system Internal cultural values chain (daily mirror): PeaceSoft 2010 團 迷 學 客變 主 創 忠 NHÓM MÊ HỌC KHÁCH ĐỔI CHỦ SÁNG TRUNG Teamwork Passion Teach & Learn Customer, Market Embrace Changes Initiative Creative, Transparent Faithful, Patient
  • 7. Nhóm ( 團 , Teamwork): Tập thể Mê ( 迷 , Passion): Đam mê Học ( 學教 , Teach & Learn): Tự học & Dạy lại Khách ( 客 , Customer first): KH & thị trường trên hết Đổi ( 變 , Embrace Changes): Năng động & Đổi mới Sẵn sàng thay đổi & Luân chuyển Chủ ( 主 , Initiative/Self-Motivated): Chủ động, Tự làm chủ Sáng ( 創清明 , Creative, Transparent): Sáng tạo, Minh bạch, Sáng suốt Trung ( 忠誠忍 , Faithful, Honest, Patient): Trung thành, Trung thực, Trung kiên (nhẫn) Cultural values chain (the Mirror)
  • 8. Products & Services Pentagram Strategy model forms an unique e-Commerce eco-system with strong internal integration & mutual support, in which no other has Each product supports its brothers/sisters using technical functions, pricing & policies to multiply competitive advantages Create an one-stop-destination for any e-Commerce demand Business models ChoDienTu.vn: FvF commission, B2C sales margin, features fee, store rental, banner & P4P advertisement… NganLuong.vn: transaction-based commission, certified merchants AdNet: ads commission (pay-per-click, pay-per-sales), market research eBay.vn Buying: service fee eBay.vn Selling: service fee, sales margin
  • 9. The leading domestic C2C & B2C online marketplace , following eBay/TaoBao model Online stores platform, one-stop destination to start B2C e-Commerce for SMEs, maximize sales effect First & Largest product-based affiliate-ads network, SMEs advertisers pay-for-performance First & Only cross-border proxy sales service (retail) Largest cross-border proxy shopping service (retail) Leading local payment & escrow with largest TPV, providing easy merchant services to SME outside merchants
  • 14. Marketplaces Payments Communications Pay Communicate Buy Great portfolio of businesses eBay Overview: world’s largest e-Commerce group
  • 15. Large and growing core business $60B 2008 1999 $3B Gross Merchandise Volume (GMV) 35% CAGR 17% share of global e-commerce 90M active members in 40 mkts CBT accounted for 17% of GMV US$2,000 GMV per second 25M+ sellers, 150M+ live listings 150M+ unique visitors; 3M items bought daily; 50K categories 1.8M people make their full living on eBay $10.8B in Q109
  • 16. Today, eBay is present in 40 markets, serving Buyers and Sellers from over 200 countries! Americas USA Canada Argentina Brazil Chile Colombia Costa Rica Dominican Ecuador Mexico Panama Peru Uruguay Venezuela Asia Pacific Australi a China Japan Hong Kong India Korea Malaysia New Zealand Philippines Singapore Taiwan Thailand Vietnam Global presence In 40 markets * As of Jun 30, 2007 Europe Austria France Ireland Netherlands Spain Sweden Turkey Belgium Germany Italy Poland Switzerland UK Commercial Agreements eBay sites Investments Joint Venture CBT Portals