People
don’t
scroll?
UX MYTH
@uxgiotto
Recent studies report
that scrolling is an
accepted navigation.
People weren’t used to scrolling in the
mid-nineties. Nowadays it’s different.
…A COMMON MISUNDERSTANDING
@uxgiotto
@uxgiotto
Popular social media apps have therefore
ingrained the concept that continued scrolling
will reveal continued content.
SCROLL IS COMMONPLACE
@uxgiotto
Above the fold is for high-priority content
Keep in mind
Use storytelling to increase discoverability
Use appropriate font styling to attract attention
to important content
Include signifiers (such as cut-off text) to tell
people that there is content below the fold
Test your design with representative users to
determine the “ideal” page length
@uxgiotto
Unless user testing
shows otherwise,
you don’t have to
squeeze everything
above the fold.
Thanks for
reading!
Feel free to save, comment and share
UX MYTH
@uxgiotto

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People don't Scroll?