UX Myths: Knowing them, avoiding them
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This document discusses common UX myths and provides evidence to debunk them. It addresses myths such as people not scrolling down pages, UX being only about usability, and UX being a new concept. Specific myths debunked with evidence include that 66% of user attention is below the page fold, 90% of mobile users scroll within 14 seconds, icons do not necessarily help users find menu items compared to text, and UX practices like storyboards, personas, and user testing have been used for many years. The document encourages sharing to spread more accurate understandings of UX design concepts.
UX Myths: Knowing them, avoiding them
- 1. Claudio Ferrara UX Myths: Knowing them, Avoiding them
- 2. Claudio Ferrara - Digital Marketing Specialist - Master of Endless Blog Scrolling Hello world :)
- 3. WHAT IS AN UX MYTH? An UX Myth is a misbelief or a misconception about different topics in Experience Design that we keep believing such as...
- 4. βNobody will read this! Web is a fast media!β βThereβs too much white space on this site.β βI know what my users want, I donβt need testing.β
- 5. Letβs go Debunk some myths!
- 6. #1 People donβt scroll
- 7. β66% of users attention is spent below the fold.β Test results - Chartbeat-com
- 9. β90% of Mobile Users start scrolling within 14 seconds.β Stats from MOVR
- 11. #2 UX=UI
- 14. #3 UX is about Usability
- 16. βThe aim here is to create happiness. You want people to feel happy before, during and after they have used your product.β Thomas Baekdal
- 17. βiPhone makes even failures more enjoyable than succeeding on a Blackberry.β
- 18. #4 Mobile Users are easily distracted
- 21. 72% of Americans use it in bathroom.
- 22. #5 Icons Enhance Usability
- 23. Please, Share!
- 24. βContrary to intuition, icons do not necessarily help the user find a menu item better than a text label alone.β Michael Zuschlag
- 25. Icons work when theyβre universally understood
- 26. βImages tend to stick better in peopleβs mind, enhancing memorability.β Marina Yalanska
- 27. βTo Burger or not to Burger?β
- 28. A/B test on 240.00 users Source test: sitesforprofit.com Unique Visitors Unique Clicks Hamburger Button 120543 1211 Menu Button 121152 1455
- 29. Copy & Icons = The Perfect Match
- 30. #6 UX is the new guy in town
- 31. UX lives among us since many many years...
- 32. Storyboard
- 33. Personas
- 34. User Testing
- 35. BRYAN SRL WWW.BRYAN.IT SEDE OPERATIVA VIA SANTA MARTA 18 (SIAM 1838) 20128 MILANO - P.IVA 03560330130 SEDE LEGALE VIA CARAVAGGIO, 2 2235 CANZO (CO) TELEFONO: +39 02 56 56 81 56 P.IVA 03494360138 E-MAIL: INFO@BRYAN.IT Letβs keep in touch! claudio.ferrara@bryan.it @BryanWebAgency