People's Insights Volume 1, Issue 45: It Gets Better
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The document discusses the 'It Gets Better' project, a movement founded by Dan Savage and Terry Miller aimed at supporting LGBT youth by sharing personal stories through social media, amassing over 50,000 narratives since its launch in 2010. It highlights the significance of transmedia activism, community support, and storytelling in driving change, while also providing insights into MSLGroup's approach to crowdsourcing and the importance of personal connections in social movements. Additionally, it outlines future insights and reports from the People's Lab, focusing on innovation and engagement strategies.
People's Insights Volume 1, Issue 45: It Gets Better
- 1. crowdsourcing | storytelling | citizenship | social data People’s Insights: Volume 1, Issue 45 It Gets Better
- 2. Purpose-inspired movement In response to a rise of gay youth bullying and suicides, Dan Savage and Terry Miller created the It Gets Better Project, soliciting personal stories from LGBT adults to let LGBT teens know that life gets better. peopleslab.mslgroup.com
- 3. Overwhelming volume & diversity of stories Since its launch in September 2010, more than 50,000 stories and messages of support have been shared on YouTube from LGBT adults and allies, from politicians to actors, marines to comedians. itgetsbetter.org
- 4. Social media as a free platform Social media gave the co-founders the opportunity to reach out to supporters and LGBT teens across the globe with their message in real- time and without the need of seeking approvals or spending money. abcnews.go.com/
- 5. Connecting people with stories In addition to the platform, the movement also relied on personal stories to connect people around the cause and to spark participation and action both from adults and from the teens themselves. urlesque.com
- 6. Personal stories drive change Change can be a slow process and a struggle for the change-drivers. Thinkers make the case that personal stories are vital to bringing attention to a cause and engaging people around it. theatlantic.com
- 7. Role of transmedia Each transmedia adaptation adds to the movement: the MTV specials helps reach more people, the book of essays has been donated to school libraries and the musical tour involves local audiences. 1) huffingtonpost.com, 2) store.itgetsbetter.org, 3) youtu.be
- 8. Transmedia activism Some thinkers list It Gets Better as an example of transmedia activism for its use of content, stories and multiple platforms to inspire, connect and educate people, and create dialogue around the cause. movements.org
- 9. Community-driven movement In addition to stories, the movement was also fuelled by community support and gives merit to the theory that some successes can only be accomplished by a ‘loosely affiliated group*’ and not the institution. itgetsbetterproject.tumblr.com, *Clay Shirky in Here Comes Everybody
- 10. Other grassroots movements Movements use either story (Undroppable) or community (All Out), or a combination of story and community (Alpenliebe Kindness Movement), to connect with people and gain supporters. 1) undroppable.com, 2) allout.org, 3) youtube.com – Alpenliebe Kindness Movement
- 11. More People’s Insights Weekly reports Every week, we dive into one topic for discussion on the MSLGROUP Insight’s Network and discuss insights and foresights, in four key areas: crowdsourcing, storytelling, citizenship and social data. Crowdsourcing Storytelling Citizenship Social Data Mahindra Spark the Rise @MarsCuriosity #Kony2012 MTV Fantasy Election For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
- 12. Read People’s Lab insights and foresights The People’s Lab team shares the insights and foresights from the MSLGROUP Insights Network on the People’s Insights weekly blog and the People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights. For more, visit http://peopleslab.mslgroup.com
- 13. People’s Insights Annual Report In early January 2013 we will publish the ten-part People’s Insights Annual Report, in which we synthesize our insights from 2012 and provide foresights for business leaders and change-makers for 2013. Now & Next: Future of Part 1: Crowdfunding Part 2: Behavior Change Engagement Games (coming soon as an iPad app) Subscribe to the report at: http://peopleslab.mslgroup.com/peoplesinsights/annual-report/
- 14. People’s Lab: Crowdsourcing Insights & Innovation People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and approach that helps organizations tap into people’s insight for innovation, storytelling and change. For more, visit http://peopleslab.mslgroup.com
- 15. For People’s Lab solutions, contact pascal.beucler@mslgroup.com