Pepsico. report part 1

A
PROJECT REPORT
ON
“A STUDY ON ESTABLISHING SUSTAINABLE
DISTRIBUTION CHANNEL”
With Reference to PEPSICO INDIA HOLDING PVT.LTD. RAJKOT.
A Summer Project Report Submitted in Partial Fulfillment of award of MBA Degree
Project Guide
Prof. Krupa Mehta
Submitted by
Vala Mehul D.
Roll No: 115
Submitted to
S. K. PATEL INSTITUTE OF MANAGEMENT & COMPUTER STUDIES
Gandhinagar, India
July, 2014

CERTIFICATE
This is to certify that Mr. Vala Mehul D, student of MBA 1st year of S. K. Patel
Institute of Management and Computer Studies, has completed his Summer Project titled
“MARKET SURVEY OF ESTABLISHING SUSTAINABLE DISTRIBUTION
CHANNEL” in the year 2014, in partial fulfillment of curriculum requirements for the award of
MBA degree under Kadi SarvaVishwaVidhyalaya University.
Dr.Bhavin Pandya Prof. Krupa Mehta Prof. Ranjani Srinivasan
Director Faculty Guide Coordinator

DECLARATION
I, hereby, declare that the Summer Internship Project titled, “MARKET SURVEY OF
ESTABLISHING SUSTAINABLE DISTRIBUTION CHANNEL” is original to the best of
my knowledge and has not been published elsewhere. This is for the purpose of partial
fulfillment of Kadi Sarva VishwaVidhyalaya University requirements for the award of the title of
Master of Business Administration, only.
Mehul D. Vala
Student Name Signature

ACKNOWLEDGEMENT
I have taken efforts in this project. However, it would not have been possible without the
kind support and help of many individuals and organizations. I would like to extend my sincere
thanks to all of them.
I am highly indebted to prof. Krupa Mehta for her guidance and constant supervision as
well as for providing necessary information regarding the project & also for her support in
completing the project.
I would like to express my gratitude towards my parents for their kind co-operation and
encouragement which helped me in the completion of this project.
I would like to express my special gratitude and thanks to industry persons for giving me
such attention and time.

EXECUTIVE SUMMARY
PepsiCo. Organization initiated this project to assess the market potentiality of Pepsi in the
present market. The main motive of this project is to identify the potentiality of the Pepsi and their
other product those they are producing.
The project methodology involved carrying out the preliminary research to gain insight
into the present market sub segment, current trends, growth, players and potential. Analyzing the
requirement and Taking interviews, conducting retailers’ interviews of different, income, status,
Financial Background, services, Collating & analyzing data and identifying leads that qualifying
for an offering and formulating recommendation for Shri Krishna Enterprise, Bhavnagar.
In the findings researchers got that Pepsi company is one of the best soft drink company,
because it maintain the quality, taste and also the Company is maintain good relationship
with retailers and they are also distributing their product to their retailers when they want and the
Company also provide them in time.
Theory is important, because it enhances our understanding of business phenomena and
helps managers to think about what they should do. Summer training or internship training
program provides opportunities to apply this theory into the real business practice.
In the present scenario of competitive marketing, every business institution requires to
prepare strategies for efficiently utilizing their available resources and environmental
opportunities. At this stage of my learning process I also feel needs for knowing different
business strategies that a business organization follows.
In this training period I got opportunities to study on some marketing strategies of
PepsiCo. And in this report I am going to explain some of those strategies which I had
applied in practical during my summer training program.

TABLE OF CONTENTS
List of Contents Page No.
CHAPTER:- 1 INTRODUCTION 1
CHAPTER:-2 RESEARCH METHODOLOGY 3
1) Objectives of the Study 3
2) Scope of the Study 3
3) Data Collection Method 3
4) Sample Design 4
5) Data Analysis Tools 5
6) Limitations of the Study 8
CHAPTER: - 3 INDUSTRY PROFILE 9
1. Beverages Overview 9
2. The Leading Beverages Companies in India 10
3. Role of Pepsico As Beverages Industry In India 11
4. Competitor 12
5. Recent Development In Pepsico. 15
6. Future Planning of Pepsico. In India 15
CHAPTER:- 4 COMPANY PROFILE 16
1. Introduction of PepsiCo 16
2. Company Profile 17
3. Board of Directors of PepsiCo 18
4. Organisational Chart 19
5. Milestone of The Company 20
6. Ownership Pattern In India 22

7. Celebrities For Pepsi 23
8. Famous Catch Lines 24
9. Mission and Vision 25
10. Products of Pepsi :- 26
11. Marketing Policies 31
12. Technology 32
13. Financial Highlights 37
CHAPTER:-5 A THEORETICAL BACKGROUND FOR THE PROJECT 38
1. PepsiCo. SWOT Analysis 2013 38
2. Porter’s Five Forces Analysis 41
3. Decision Making For Channel of Distribution 43
4. Types of Marketing Channels 44
5. Key Points For Appointing New Distributor 44
6. Customer Marketing Channels 45
CHAPTER :-6 FINDINGS AND CONCLUSION 46
CHAPTER:- 7 RECOMMANDATIONS 48
CHAPTER:- 8 LEARNINGS 49
ANNEXURE 50
QUESTIONNAIRES
50
PRODUCTS ARE CHARGED ACCORDING TO THE P-O-G 51
VISITING CARD 52
BIBLIOGRAPHY 53

Pepsico. report part 1

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