This document discusses what is needed to implement performance-based design (PBD). It identifies key stakeholders that must be understood, including the public, developers, architects, officials, and engineers. It also stresses the importance of building awareness among these groups and understanding the PBD process and roles of those involved. The document argues that PBD can achieve the same or better performance at lower cost through innovation and refined designs. It provides tips on convincing clients and architects to adopt PBD, such as improved communication, demonstrating benefits, and creating consistent messaging around PBD.