ビジネスにおけるウェブパフォーマンス
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The document summarizes performance data from various websites including Google, Bing, Yahoo, AOL, Shopzilla and Netflix. It shows how website load times and speed impacted metrics like searches/user, page views, conversion rates and other key performance indicators. Faster sites experienced increases in desirable metrics while slower sites saw decreases. Credits and sources are provided for the different charts and data.
ビジネスにおけるウェブパフォーマンス
- 1. The performance business pitch / Stoyan's phpied.com
- 2. Bing.com 0 -1.00 Percent change -2.00 -3.00 -4.00 -5.00 50 200 500 1000 2000 Added delay Queries per Visitor Query refinement Source: Microsoft Bing data from Velocity’09 Revenue per visitor Any clicks Satisfaction
- 3. Google Slowing down search • Search/user decrease by 0.44% • Dropped to 0.74% after six weeks • User did 0.21% fewer searches, even after we stopped injecting the delay • •
- 4. Yahoo!
- 5. AOL Average Page Views per Visit 9 8 7 6 6 5 4 3 2 10th 20th 30th 40th 50th 60th 70th 80th 90th 100th Visit Load Time Percentile* *10th is fastest 10% of the visit sample, 100th is slowest 10%
- 6. Shopzilla Performance Summary • Conversion Rate +7% - 12% • Page View’s +25% • US SEM Sessions +8% • Bizrate.co.uk SEM Sessions +120% • Infrastructure Required (US) -50% (202 vs 402 nodes) • Availability 99.71% → 99.94% • Product Velocity +225% • Release Cost $1,000’s → $80
- 8. Netflix
- 12. 10% 90%
- 13. 38% 62%
- 15. Thanks!