Performance Image and Branding (PIE)
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The document outlines the 'PIE Model' for career growth, emphasizing the importance of Performance, Image, and Exposure as key factors in professional success. It highlights how reputation, personal branding, and the perception of others play critical roles in career progression, urging individuals to consciously build and manage their image and reputation. Additionally, it provides strategies for effectively communicating one's brand and contributions within the workplace.
Performance Image and Branding (PIE)
- 1. Growing your career : The PIE Model
- 2. PIE – A formula for success Performance • Entry ticket • Reputation builder • Starts the legacy … your legacy • Common denominator in the promotion process • Confirms your ability to take on more responsibility • Must grow to stay above the bar as it is continuously being raised Image • It’s the message you send before you speak, whether intentional or not • Includes attire, confidence and demeanor • Develops early in your career • Says “I’m ready” • Every interaction counts - make sure all are positive Exposure • High career impact • How others know of your performance • Makes you visible to those who can influence your career • Can be enhanced by network of mentors, bosses & champions • People love it, but can be good or bad Your current performance lays the foundation for growth. Based on book by Harvey Coleman - “Empowering Yourself - The Organization Game Revealed”
- 3. Steps to success Performance Image PerformancePerformance Image Exposure + + + Performance is the foundation of career progression … but it is only the entry level ticket.
- 4. Performance is key • Make a difference on every job and perform each with the goals of the organization in mind • Develop a reputation for delivering results • Take the hard job … err on the side of the bigger challenge • Do everything with a sense of urgency and a drive to win • Make each decision in the best interest of the business • Take risks, present new ideas, but always relate them directly to current business needs Always with unyielding integrity.
- 5. Competencies are the knowledge, skills, experiences and behaviors that distinguish performance. Functional competencies: Payroll, benefits, accounting and computer skills Competencies Non-functional or general competencies: Team skills, leadership, industry knowledge, growth focus, customer focus
- 6. Executive presence • Articulate how the “big picture” translates into tactical plans • Demonstrate intimate knowledge of the business and your function • Exude confidence not arrogance • Learn excellent presentation skills • Maintain composure under pressure • Learn to command control of a room • Interact effectively at all levels of the organization • Consistently deliver excellent results Project an image of confidence, competence and credibility.
- 7. Reputation • Reputation counts – it is how you are perceived by others rather than the true state of your intentions that counts • Your reputation is within your control – decide what you would like to be known for and then conduct yourself accordingly • If there is a disconnect between what you would like to be known for and the perception of you in the organization, begin now to improve your reputation Impressions of you form as a result of your behavior and the things others observe or hear about you.
- 8. What is a personal brand? You transfer a customer four times to different departments and she never has her problem solved. That's your brand. You get a phone call at the end of the day as you are walking out the door and stay 3 hours longer to resolve the issue. The customer is delighted. That’s your brand. You charge a customer extra for something they thought was included in the original price. That's your brand. A co-worker calls in sick so you volunteer to help complete some of their tasks and keep the project on track. That’s your brand. You step into an elevator with a senior manager and she asks you what you are working on today. You say “nothing much”. That's your brand. You step into an elevator with a senior manager and she asks you what you are working on today. You talk about how you are analyzing recent MITR trends to identify repeat RTS incidents to drive productivity in your team. That's your brand.
- 9. Image + Reputation = Brand Image What you project and others see. Reputation The impression others have of you. It is developed over time by your actions, behaviors and results. Brand Your image + your reputation + exposure. A reflection of the value you bring to the organization.
- 10. Image You can change your image if you are open to self-improvement. The only way to see yourself as others see you is to ask others for an honest assessment of what they see If your goal is leadership, it is helpful to take a measure of your image and compare it with the image of other successful leaders in the business If you are not sure if your image is consistent with your career goals, ask for guidance.
- 11. Reputation If there is a disconnect between what you would like to be known for and the perception of you in the organization, begin now to improve your reputation. Reputation counts – It is how you are perceived by others rather than the true state of your intentions that counts. Your reputation is within your control – decide what you would like to be known for and then conduct yourself accordingly. Impressions of you form as a result of your behavior and the things others observe or hear about you.
- 12. Brand YOU Building Blocks: The 5 “P’s” Positioning – What unique benefit do you provide? Product – What do you offer? Packaging – How do you look to others? Price – What is the cost vs. benefit relationship for you? Promotion – How will “consumers” become aware of you?
- 13. Personal branding Your brand encompasses your image, your reputation and the extent of your exposure. • Character • Education and knowledge • Experiences with other jobs, countries and cultures • Competencies and successes • Roles in your family and community • Values, morals, passions You are a total package.
- 14. Be cautious … Too much can be harmful You need to be . . . But not . . . Confident Talkative Thoughtful Respectful Determined A leader Stretching yourself Competent Grounded in the present Focused on the future Interested in personal development Overbearing Monopolizing Too quiet Afraid to speak up and out Overly pushy Clueless about how to follow Unrealistic Unaware of your development needs So focused that you miss opportunities Miss out on today’s experiences Obsessed
- 15. Personal Brand Elevator Speech A personal brand elevator speech is a clear and simple message that states who you are and why you are an asset to the business. Imagine a chance meeting with your manager’s leader in an empty elevator with 90 seconds to ride. Introduce yourself, describe your brand and your contribution to the business. Use the speech whenever you are presented with an opportunity to meet other business associates.