Personal Branding: a winning job-search strategy
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The document discusses personal branding as an essential strategy for job searching, emphasizing the importance of clearly communicating one's unique value and differentiating from others. It outlines steps for developing a personal brand, including brand vision, self-assessment, and online presence. The text also provides actionable advice on communicating and promoting personal brands through various channels and networking opportunities.
Personal Branding: a winning job-search strategy
- 1. Personal Branding: A winning job-search strategy Isabel Albelda Ros Business Administration & Advertising Graduate www.isabelalbeldaros.com T: @ialbelda
- 3. PERSONAL BRANDING The powerful, clear, positive idea that comes to mind whenever other people think of you. Peter Montoya
- 4. PERSONAL BRANDING Personal branding is the most effective way to clarify and communicate what makes you different, special, and valuable to employers and customers –and use those qualities to guide your career. William Arruda
- 5. PERSONAL BRANDING Clearly communicate the unique promise of value that you have to offer to your clients or company. William Arruda
- 6. WELL-KNOWN BRANDS Steve Jobs is a brand every bit as recognizable as the Apple logo
- 9. YOU ALREADY HAVE A BRAND We all have a personal brand. The problem is not so much whether it’s strong or weak, hated or loved, attractive or bland, but rather to be ignorant of it. Andrés Pérez Ortega
- 10. IT HAS TO BE AUTHENTIC Without anything real to support your brand, it’s worthless. As the popular Italian proverb says: Lies have short legs. Neus Arqués
- 11. SPECIALIZATION IS KEY No brand can be everything for everybody. Neus Arqués
- 12. EVERYTHING COUNTS Everything you do counts, it can add or take away, and specially so online. Andrés Pérez Ortega
- 13. ¿IS IT WORTH IT?
- 14. BENEFITS Makes it easy to choose you Take charge of your life and career Differentiation Identifies and adds to your value
- 16. STEPS TO DEVELOPING YOU, INC.
- 17. 1) FINDING YOUR BRAND Vision Purpose ValuesPassions Goals
- 18. 1) FINDING YOUR BRAND Brand Assessment Brand Attributes SWOT analysis Target audience Competitive analysis Strengths Weaknesses Opportunities Threats
- 19. Your Unique Promise of Value Brief description that explains in an interesting way who you are, what you do, and what makes you different. 2) DEFINING YOUR BRAND PUV Who you are What you do How you create value
- 20. Your Unique Promise of Value I use my 20 years’ experience in corporate branding, passion for human potential, and avid pursuit of innovation to inspire and motivate executives, professionals, and entrepreneurs across the globe to achieve the highest level of professional success. William Arruda 2) DEFINING YOUR BRAND
- 21. 2) DEFINING YOUR BRAND Everything matters Your brand identity system (typography, images, logos, slogans, designs, corporate colors, etc,) Your visual identity (appearance) Your marketing documents (CV, web, etc.) Your professional network “You never know which input is going to generate the first impression that matters.” SETH GODIN
- 22. 2) DEFINING YOUR BRAND Your Brand Profile Unique promise of value Vision, purpose, values, passions & goals Attributes and strengths Short bio(s) Comprehensive resume Achievement addendum Marketing pieces folder
- 23. 2) DEFINING YOUR BRAND Key Elements: CV CV specific to each company and position CV 2.0 offers new possibilities: Digital CV VideoCV Infographic Presentation...
- 24. 3) COMMUNICATING YOUR BRAND Target Audience Prioritize – select companies and forget massive mailings Identify companies, influencers and opportunities to connect Put yourself in their shoes Think outside-in
- 25. 3) COMMUNICATING YOUR BRAND Branding channels Offline Online
- 26. 3) COMMUNICATING YOUR BRAND Online 1. Assess your online identity 2. Check your brand is available 3. Acquire your brand Promoting yourself online is the best, easiest, fastest way to build your personal brand. Boris Mann, Web 2.0
- 27. 3) COMMUNICATING YOUR BRAND Online Personal website A strong, clear homepage An “about” section CV Your portfolio Contact information … Free, simple option: About.me
- 28. 3) COMMUNICATING YOUR BRAND
- 29. 3) COMMUNICATING YOUR BRAND Online Social Media: LinkedIn Twitter Google+ Pinterest Instagram …
- 30. 3) COMMUNICATING YOUR BRAND Online Extend your online brand: Publish articles, presentations and videos Blog Comment on blogs, forums, articles,... Participate in professional forums
- 31. Networking Industry conferences University alumni groups Nonprofit activities Professional/networking groups 3) COMMUNICATING YOUR BRAND
- 32. PERSONAL BRANDING ACTION PLAN Goals SWOT analysis & competitors Target market Self-brand strategy Time frame Tactics Measurements
- 33. MORE INFO Personal Branding exercises: www.isabelalbeldaros.com/personalbranding Questions, comments and the like: contact@isabelalbeldaros.com Twitter: @ialbelda LinkedIn: www.linkedin.com/in/isabelalbeldaros A more in-depth look: U R a Brand! (Catherine Kaputa)
- 34. Thank you for your attention