Personal branding with a purpose
Download as PPTX, PDF2 likes970 views
The document focuses on personal branding, outlining its significance and offering insights on building an effective online presence. It emphasizes defining one's passions, values, and career goals while providing practical strategies for leveraging social media and offline networking. The goal is to help individuals shape their personal brands to create new career and business opportunities.
Personal branding with a purpose
- 1. WITH A PURPOSE PERSONAL BRANDING
- 2. WHO AM I? • Social media and technology advocate • Digital marketer @globalHMA • Craft beer lover • Writer and storyteller • Insightful introvert • Love helping connect with people • Determined altruist • LYP board member
- 3. WHAT'S IN IT FOR YOU? 1. What is personal branding and why it's important 2. Gain clarity about passions, values and career goals 3. How to leverage your personal brand to create new career and business opportunities 4. Assess and strategically build your online presence cc: kennymatic - https://www.flickr.com/photos/99472898@N00
- 4. WHAT IS PERSONAL BRAND? cc: Beatnik Photos - https://www.flickr.com/photos/23635617@N03
- 5. WHAT PEOPLE SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM cc: Dano - https://www.flickr.com/photos/36101697408@N01
- 6. LEADERSHIP REQUIREMENT cc: pedrosimoes7 - https://www.flickr.com/photos/46944516@N00
- 7. QUALITY OVER QUANTITY cc: MrClean1982 - https://www.flickr.com/photos/23084352@N00
- 8. FIRST IMPRESSIONS cc: launceston_lad - https://www.flickr.com/photos/61364433@N00
- 12. WHY SHOULD YOU CARE? cc: 13desetembro - https://www.flickr.com/photos/32615337@N07
- 13. NON-LINEAR CAREER PATH cc: Ben Husmann - https://www.flickr.com/photos/89347716@N00
- 14. ARE YOU GOOGLE-ABLE? cc: mjmonty - https://www.flickr.com/photos/36295747@N00
- 15. 80% of people research others online before meeting them for the first time. It jumps to 95% when talking about employers researching candidates. cc: Junnn - https://www.flickr.com/photos/79295762@N00
- 17. WHAT CAN YOU DO? cc: speedoflife - https://www.flickr.com/photos/25637957@N02
- 18. • How do you want to be remembered? • What do you want people to say when you're not in the room? • Who do you admire? • Who do you want to work with? cc: Foxspain Fotografía - https://www.flickr.com/photos/33533488@N05
- 19. WHAT ARE YOU PASSIONATE ABOUT?
- 20. BRAND VOICE • What you say and how you say it • Get clear on your dream • Be clear on your audience cc: Beverly & Pack - https://www.flickr.com/photos/10101046@N06
- 21. ONLINE VS. OFFLINE cc: Electronic_Frontier_Foundation - https://www.flickr.com/photos/59202267@N08
- 22. SOCIAL MEDIA • Make connections, market yourself, create new opportunities • Create content on topics you're interested in • Talk with people, don't just broadcast at them • Be yourself, but also realize it is being recorded • 80/20 rule cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
- 23. ONLINE • Clean up your online profiles, check privacy settings, add links, and keep them up to date • Create a website • Create and consistently update a blog • Comment, like and share on social platforms
- 24. OFFLINE • Attend and volunteer at events, share knowledge and skills, build your network • Speak at conferences • Join relevant organizations • Read magazines, newspapers, books • Dress for success • Perfect your elevator speech • Your brand in print: resume, portfolio, business cards, thank you cards
- 25. BE A LIFELINE cc: Geraint Rowland Photography - https://www.flickr.com/photos/33909206@N04