2011 geraldine social networking - session4
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The document discusses using various social networks for business purposes. It notes that LinkedIn is useful for professional networking while Facebook is more informal and focused on individuals. It provides tips for using each platform effectively such as building a strong profile, joining relevant groups, and engaging with connections. Facebook business pages and targeted advertising are highlighted as ways to promote a business on Facebook.
2011 geraldine social networking - session4
- 1. Geraldine Social Media Workshop Session 4 September 2011
- 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Business contacts – not social Built around your own network Hard to build up new/random contacts Great for focused groups Great for tenders, contracts and jobs Links with Twitter, Facebook, Slideshare Designed around a social network Large youth base – more informal Massive global following Targeted advertising (costs) Business page separate page Business strategy needs to be thought out well Links with Twitter
- 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Click on “Network Statistics”
- 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Build a good profile, more information the better Search Linkedin for your existing client base/invite Try to get recommendations Join groups Follow members of the groups you like Join the conversations to build a presence Build up your contacts through personal recommendations Link your account to other services like Twitter
- 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – There is no free lunch http://mashable.com/2010/10/07/facebook-marketing-tips/
- 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Facebook is all about the individual Facebook business pages Business perspective of Facebook Targeted advertising Managing Facebook from a business perspective The key to Facebook for business is being liked
- 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic Profile picture dimensions 180 x 530 pixels
- 16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic
- 19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? Promotion strategy, marketing strategy and linked accounts www. .com
- 20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic How do you get on Facebook? http://spotlike.com/
- 21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic http://www.facebook.com/twitter/
- 22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook Applications to Connect Your Other Tools http://www.facebook.com/networkedblogs
- 23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Being Liked Elsewhere Blog post Web site Photo Video
- 24. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – ‘Socialise’ your web site http://developers.facebook.com/docs/reference/plugins/like/ http://bit.ly/n7w8O4
- 25. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
- 26. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Engage your audience
- 27. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Discover your clients preferences
- 28. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients http://www.facebook.com/payvment
- 29. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Facebook – Sell directly to your clients
- 30. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social Networking – A Question of Style and Demographic “ While representing only 0.36% of the global Facebook population, targeting New Zealand Facebook users offers great opportunities for companies looking at generating brand awareness or selling products locally.”
- 31. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane