2011 geraldine social networking - session3
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The document outlines tips and strategies for using social media to engage audiences and drive traffic. It discusses understanding audience types, participating in conversations on social networks, monitoring discussions, benchmarking efforts, integrating different social communities, and tactics for attracting unconnected random users. Specific tools and platforms mentioned include Twitter, blogs, wikis, Google Alerts, Radian6, and social network profiles.
2011 geraldine social networking - session3
- 1. Geraldine Social Media Workshop Session 3 September 2011
- 2. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
- 3. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane QR codes – link to microsites http://tingiz.com/
- 4. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
- 5. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
- 6. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane
- 7. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Long Tail Marketing – A World of Infinite Niches Generic Niche #hashtags
- 8. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Where is your audience?
- 9. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of audience are you talking to? Creators – Active in social media and make wikis, blogs videos etc about their passions, your product or service Critics – Active in social media, comment on blogs, write reviews, rate stuff vocal on Twitter Collectors – Organise what they find into bookmarked sites and share via Twitter Joiners – Cluster around tools like Facebook, LinkedIn and share collective experiences Spectators (lurkers) – Avid readers of blogs, wikis but do not contribute, read reviews and make decisions based upon what they have read Inactives – Do not use the net…. http://www.forrester.com
- 10. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.forrester.com/empowered/tool_consumer.html What kind of user is your audience?
- 11. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What kind of user is your audience?
- 12. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://www.google.com/alerts Join the conversation – how else will you know what they are saying?
- 13. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Join the conversation – how else will you know what they are saying? http://www.radian6.com/ http://socialmedia.alterian.com http://www.trackur.com/
- 14. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://www.business-strategy-innovation.com/wordpress/2011/02/southwest-airlines-social-media-strategy/ http://bit.ly/kpNUfu
- 15. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane How Others are Listening to Their Customers http://mashable.com/2011/06/09/brands-twitter-success/
- 16. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
- 17. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
- 18. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane You are already likely to belong to a social network
- 19. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane What is your benchmark? http://www.crazyegg.com/home2 http://www.google.com/analytics/ http://dakinane.com:2082
- 20. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane http://feedjit.com/ What is your benchmark? http://clustrmaps.com/ http://www.revolvermaps.com/
- 21. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Social network communities – different flavours www. .com
- 22. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane So how does it all work? You www. .com Internet
- 23. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Twitter - # example #spedchat 5010 new Twitter users introduced to dakinane - I now follow modelmekids Followed by 1023 Twitter users
- 24. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Actions to build traffic Know where your target audiences are Watch their conversations before joining – know their syntax Update your website – blog – wiki regularly Inform your social networks that you have done this – provide the link Give away stuff to build loyalty and encourages others to spread the word RT interesting/relevant information, use what you find to inform a new post Share what you have read/found with your communities Plan to use images and videos, upload them and let your SN communities know Be picky about those that you follow and who follow you, block/un-follow users www. .com
- 25. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane Making the communities work together – managing your input www. .com
- 26. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers… www. .com
- 27. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane And for those unconnected random browsers…
- 28. Web: dakinane.com – Twitter: @dakinane – Skype: dakinane