This technical article details the concept of personalization within WebCenter Portal, outlining the creation and implementation of scenarios that provide a dynamic user experience based on input data. It explains the architecture of the personalization engine, including its components like the conductor, property sets, and providers, as well as the steps to create customization scenarios utilizing Java and REST interfaces. The document concludes with practical guidance on deploying personalization files and accessing them through JavaScript or EL expressions in WebCenter applications.