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2011 – 2012
NATIONAL PRESIDENT’S MID YEAR REPORT
MEET THE TEAM
Goal #1
 CUSTOMER SERVICE


To be responsive to the
 needs of our students,
 advisers, and business
      customers!
CUSTOMER SERVICE
       4.8%
[11,201 Members]

    Retain 85%                            INCREASE AND
  [408 Chapters]
                                          RETAIN MEMBERS
       500
[Active Chapters ]




 Quality in a service or product is not what you put into it.
             It is what the client or customer gets out of it.
                                              - Peter Drucker
CUSTOMER SERVICE
  INCREASE AND RETAIN MEMBERS

  Actual - as of 1/4, up 5 schools (316), up 2.31%, 22-21 in states
  55 new/reactivated as of 1/4
  New Chapter Start Up Kit (sent in Oct. 2 President's Blast)
  "PBL Request for Info." (sent in first TBL) – over 300 entries

  ACTION COUNCILS
  Established five Regional Action Councils
  Set up Treasurer’s & Secretary’s Action Councils



Quality in a service or product is not what you put into it.
            It is what the client or customer gets out of it.
                                            - Peter Drucker
SAMPLE PRESIDENT’S BLAST
NEW CHAPTER START UP KIT




  http://go.fbla.org/PBLNewChapterPacket
CUSTOMER SERVICE
                                           PBL 2010: 601
           NFLC                            PBL 2011: 705
                                           Increase of 104
    [more pbl attendees]
                                           Total 2010: 5,244
        [greater overall                   Total 2011: 5,282
         attendance]
                                           Increase of 38



Quality in a service or product is not what you put into it.
            It is what the client or customer gets out of it.
                                            - Peter Drucker
Goal #2
   RELATIONSHIPS


  To have the most
effective partnerships
of any career student
    organization!
RELATIONSHIPS
                        PBL National President article
                        in each of the TBL issues
                        Gave a speech at the 2011

[FBLA]                  FBLA NLC and received over
                        100 names at the PBL booth
                        Set up similar booth at each
                        of the NFLCs
                        Taylor & Jake attended
                        NBC’s Education Nation
                        Summit
  An organization is a set of relationships
           that are persistent over time.
                              - Kevin Kelly
RELATIONSHIPS
ADOPT-A-CHAPTER

Over 15 applicants
thus far
(FBLA, ML, & PBL)
Rewarding all those
who complete at
NLC




       http://go.fbla.org/adopt-a-chapter
RELATIONSHIPS
    GOAL                    Promoted the Mini Grant in
[ $38,131.50 ]              President’s Blast and had four PBL
                            winners
                                University of South Carolina
                                University of South Florida
    10%                         Herzing University
                                University of Miami
[ increase ]
                            Raised over $4,900 at Blue Jeans for
                            Babies dances at NFLCs


    An organization is a set of relationships
             that are persistent over time.
                                - Kevin Kelly
Goal #3
       RESOURCES

   To focus on obtaining
  business and corporate
    sponsorships for our
    competitive events,
membership, and scholarship
         programs.
RESOURCES
COMPETITIVE EVENT SPONSORSHIP
Establish a Treasurer's Action Council (eight members in 3
regions)
Actively search for a scholarship sponsor and auction
items (goal of 100%)
Target sponsors located around the location of the NLC
STATE OFFICER BOARDROOM
Sent out generic login information to State Officers
Promoted in two President’s Blasts


 I have no money, no resources, no hopes
             I am the happiest man alive.
                            - Henry Miller
Goal #4
IMAGE & AWARENESS


To be the best known
   career student
 organization in the
       country!
IMAGE & AWARENESS

                                 INVOLVEMENT
     host…                       IN NATIONAL
 [ NFLC workshop ]
                                 PROGRAMS




     A strong, positive self-image is the best
           possible preparation for success.
                              - Joyce Brothers
IMAGE & AWARENESS
                     SOCIAL MEDIA
  update…            Generic Twitter accounts (e.g.
                     NatPBLPres)
 [ monthly blogs ]
                     Changed blog name and have
                     contributed various articles
   [ accounts ]
                     Hosted webinars (Second Semester
                     Recruitment & Retention)
   [ podcasts ]      Constant Facebook page update
                     (1268 members) as well as other
    [ website]       chapter pages
                     Use of MailChimp to send out Bi-
                     Monthly President’s Blasts
SOCIAL MEDIA EXAMPLES
          Generic Twitter Accounts




 PBL Promotional Video & National Officer Bios
PROMOTIONAL VIDEOS

PBL SLC Welcome




                         Miami Dade Officer Training Welcome




Dress Code Video




                  PBL Promotional Video & National Officer Bios
THANK YOU
  ANY QUESTIONS

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Phi Beta Lambda (PBL) National Officers Mid Year Report 2011-12

  • 1. 2011 – 2012 NATIONAL PRESIDENT’S MID YEAR REPORT
  • 3. Goal #1 CUSTOMER SERVICE To be responsive to the needs of our students, advisers, and business customers!
  • 4. CUSTOMER SERVICE 4.8% [11,201 Members] Retain 85% INCREASE AND [408 Chapters] RETAIN MEMBERS 500 [Active Chapters ] Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. - Peter Drucker
  • 5. CUSTOMER SERVICE INCREASE AND RETAIN MEMBERS Actual - as of 1/4, up 5 schools (316), up 2.31%, 22-21 in states 55 new/reactivated as of 1/4 New Chapter Start Up Kit (sent in Oct. 2 President's Blast) "PBL Request for Info." (sent in first TBL) – over 300 entries ACTION COUNCILS Established five Regional Action Councils Set up Treasurer’s & Secretary’s Action Councils Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. - Peter Drucker
  • 7. NEW CHAPTER START UP KIT http://go.fbla.org/PBLNewChapterPacket
  • 8. CUSTOMER SERVICE PBL 2010: 601 NFLC PBL 2011: 705 Increase of 104 [more pbl attendees] Total 2010: 5,244 [greater overall Total 2011: 5,282 attendance] Increase of 38 Quality in a service or product is not what you put into it. It is what the client or customer gets out of it. - Peter Drucker
  • 9. Goal #2 RELATIONSHIPS To have the most effective partnerships of any career student organization!
  • 10. RELATIONSHIPS PBL National President article in each of the TBL issues Gave a speech at the 2011 [FBLA] FBLA NLC and received over 100 names at the PBL booth Set up similar booth at each of the NFLCs Taylor & Jake attended NBC’s Education Nation Summit An organization is a set of relationships that are persistent over time. - Kevin Kelly
  • 11. RELATIONSHIPS ADOPT-A-CHAPTER Over 15 applicants thus far (FBLA, ML, & PBL) Rewarding all those who complete at NLC http://go.fbla.org/adopt-a-chapter
  • 12. RELATIONSHIPS GOAL Promoted the Mini Grant in [ $38,131.50 ] President’s Blast and had four PBL winners University of South Carolina University of South Florida 10% Herzing University University of Miami [ increase ] Raised over $4,900 at Blue Jeans for Babies dances at NFLCs An organization is a set of relationships that are persistent over time. - Kevin Kelly
  • 13. Goal #3 RESOURCES To focus on obtaining business and corporate sponsorships for our competitive events, membership, and scholarship programs.
  • 14. RESOURCES COMPETITIVE EVENT SPONSORSHIP Establish a Treasurer's Action Council (eight members in 3 regions) Actively search for a scholarship sponsor and auction items (goal of 100%) Target sponsors located around the location of the NLC STATE OFFICER BOARDROOM Sent out generic login information to State Officers Promoted in two President’s Blasts I have no money, no resources, no hopes I am the happiest man alive. - Henry Miller
  • 15. Goal #4 IMAGE & AWARENESS To be the best known career student organization in the country!
  • 16. IMAGE & AWARENESS INVOLVEMENT host… IN NATIONAL [ NFLC workshop ] PROGRAMS A strong, positive self-image is the best possible preparation for success. - Joyce Brothers
  • 17. IMAGE & AWARENESS SOCIAL MEDIA update… Generic Twitter accounts (e.g. NatPBLPres) [ monthly blogs ] Changed blog name and have contributed various articles [ accounts ] Hosted webinars (Second Semester Recruitment & Retention) [ podcasts ] Constant Facebook page update (1268 members) as well as other [ website] chapter pages Use of MailChimp to send out Bi- Monthly President’s Blasts
  • 18. SOCIAL MEDIA EXAMPLES Generic Twitter Accounts PBL Promotional Video & National Officer Bios
  • 19. PROMOTIONAL VIDEOS PBL SLC Welcome Miami Dade Officer Training Welcome Dress Code Video PBL Promotional Video & National Officer Bios
  • 20. THANK YOU ANY QUESTIONS