2013-2014 Phi Beta Lambda National Program of Work
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The Phi Beta Lambda (PBL) program of work for 2013-2014 focuses on enhancing business and education collaboration through leadership and career development, as outlined by key officers including National President Donnie Iorio. The strategic plan emphasizes customer service, image awareness, and relationship building while aiming for significant membership growth and improved resource access. Goals include boosting social media engagement, increasing funding through partnerships, and enhancing chapter support across various initiatives.
2013-2014 Phi Beta Lambda National Program of Work
- 1. Program of Work Phi Beta Lambda, 2013-2014
- 3. Morgan Melot PBL Treasurer Beau Cobb PBL Secretary Stephanie Boardman PBL Parliamentarian
- 4. Bryan Poulsen Western Region Vice President Katie Clark Mountain Plains Region Vice President Glenn Gilyot Southern Region Vice President Candi Pucek North Central Region Vice President Karthik Krishnan Eastern Region Vice President
- 5. Mission To bring business and education together in a positive working relationship through innovative leadership and career development programs.
- 6. Strategic Plan Customer Service Relationships Resources Image & Awareness Customer Service
- 7. Customer Service 470 482.5 495 507.5 520 07-08 09-10 11-12 10000 10500 11000 11500 120002012-13 511 chapters 10,803 members 2013-14 525 chapters 11,235 members
- 8. Customer Service 470 482.5 495 507.5 520 07-08 09-10 11-12 10000 10500 11000 11500 120002013-14 525 chapters 11,235 members % change 3 % Growth 4 % Growth
- 9. Customer Service 2013-14 525 chapters 11,235 members % change 3 % Growth 4 % Growth Retention 87% 444 Chapters
- 10. Customer Service Power of One Membership increase starts with 100% retention +1 new member. Member Logo Contest. Recognition.
- 11. Customer Service Bylaws Assistance Program Supports Local and State Chapters in revising their governing documents. Continuation of last year. Promoted on Social Media.
- 12. Customer Service National Officer Hotline Provides 24/7 access to National Officer Team. 805-246-7251 (2GO-PBL1). Phone and Text capable.
- 13. Customer Service “The Boardroom” Replaces current “State Officer Boardroom” on National Website. Access to resources & forums. National Officer Transparency.
- 15. Customer Service Virtual Chapter Support Creates resources for the virtual chapter to enable more stable and sustainable integration in the organization.
- 16. Strategic Plan Customer Service Relationships Resources Image & AwarenessImage & Awareness
- 17. Image and Awareness Social Media Goals Increase Facebook page likes by 85% (6000 total likes). Increase YouTube views by 54% (140,000 unique views).
- 18. Image and Awareness Social Media Goals Increase Twitter followers by 82% (8,000 total followers). Increase LinkedIn Group members by 15% (843 total).
- 19. Image and Awareness Facebook Oversee and monitor use of PBL Facebook Group. Develop “tabs” for all National pages.
- 20. Image and Awareness YouTube Organize current videos and playlists on FBLAPBLINC. Stream live, record, and upload new videos regularly.
- 21. Image and Awareness Twitter Promote organization hashtags (ie #nlc2014, #nflc, #excellenceinaction). Maintain National Officer twitter pages including @PBL_National.
- 22. Image and Awareness LinkedIn Regularly monitor and maintain FBLA-PBL Group. Post discussions and updates and needed.
- 23. Image and Awareness Email Blasts Keep members informed of National Programs. Even Months: National Blasts. Odd Months: Regional Blasts.
- 24. Strategic Plan Customer Service Relationships Resources Image & Awareness Relationships
- 25. Relationships March of Dimes Increase funding by 11%. $550,000. Family Spotlight. Purple in Action Toolkit.
- 26. Relationships Government Continue communication with government officials. Perkins Funding Module.
- 27. Relationships Lifetime Association State Officer Track. Develop Monopoly-theme to integrate with program.
- 29. Relationships CTE Organizations CTE Month Collaboration. Establish communication with other CTE leadership teams. Promote CTE Month.
- 30. Strategic Plan Customer Service Relationships Resources Image & Awareness Resources
- 31. Resources Sponsorships National Treasurer’s Council. Utilize member’s personal connections. Ultimate goal: Continuation of 100% events sponsored.