Brand Bootcamp: Simple Exercises to Build a Strong, Long-Lasting Brand
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The document outlines a branding workshop led by Shaina Rozen and Tanya Gagnon, emphasizing the importance of creating a strong and lasting brand through both verbal and visual elements. It discusses the essential components of branding, including defining a brand's emotional drivers, differentiating from competitors, and ensuring consistency across all touchpoints. Additionally, it provides practical exercises for participants to develop their unique brand story and visual identity.
Brand Bootcamp: Simple Exercises to Build a Strong, Long-Lasting Brand
- 1. Brand Bootcamp Simple Exercises to Build a Strong, Long-Lasting Brand
- 3. Nice to meet you. Shaina: The Wordsmith Tanya: The Designer @ShainaRozen + @TanyaGagnon
- 4. A match made in branding heaven Verbal Visual @ShainaRozen + @TanyaGagnon
- 5. Branding isn’t just about warm and fuzzies. ®
- 7. @ShainaRozen + @TanyaGagnon "How Slack has made itself an indispensable business tool” by Dan Frommer
- 11. Strong brands don’t just make friends. They make money. ®
- 12. @ShainaRozen + @TanyaGagnon “Built to Last” by Jim Collins
- 13. So, what makes a strong brand? ®
- 14. “Your brand is what other people say about you when you're not in the room.” Jeff Bezos, CEO of Amazon @ShainaRozen + @TanyaGagnon
- 15. What makes branding work? @ShainaRozen + @TanyaGagnon
- 16. Extend beyond the brand @ShainaRozen + @TanyaGagnon
- 17. Connect on an emotional level @ShainaRozen + @TanyaGagnon
- 18. Define your emotional drivers @ShainaRozen + @TanyaGagnon Slideshare.net - The Emotional Drivers of Highly Successful Viral Content
- 20. Elements of a strong brand Verbal Visual Brand Experience @ShainaRozen + @TanyaGagnon
- 21. The verbal side of branding • The core concept or brand story • Mission or deeper purpose • Positioning • Audience personas • Voice and tone • Messaging @ShainaRozen + @TanyaGagnon
- 22. The visual side of branding • Logo or visual mark • Signature colors and typefaces • Design elements • Imagery @ShainaRozen + @TanyaGagnon
- 23. The overall brand experience • The customer experience • Company culture and values • Quality of the product or service • Harnessing all the senses • Consistency in every interaction touchpoint @ShainaRozen + @TanyaGagnon
- 24. Time to work out! ®
- 25. Verbal exercise Determining your true differentiation What truly makes my company different from my competitors and peers? • What do my customers care about most? • What position can I own in their minds? @ShainaRozen + @TanyaGagnon
- 26. Table Stakes Wasted Words Ego Boosts MAGIC! Relevant Not Relevant Unique Not Unique @ShainaRozen + @TanyaGagnon
- 27. Visual exercise Translating the intangible • How do I use design to differentiate? • How do I show brand personality? • How can I connect emotionally? @ShainaRozen + @TanyaGagnon
- 29. Imagery with brand personality • Create a library of 5-10 brand images • Use your core values on the initial stock image search • Add additional words to customize your image search Brand colors Brand personality traits Emotional triggers Brand storyline • Choose images that have the same look and feel • Choose images with space • Keep both print and web in mind • Combine illustrations and photography @ShainaRozen + @TanyaGagnon
- 30. Ready to get your brand into shape? ®
- 31. Get in touch. shaina@sidetone.com tanya@missdetails.com @ShainaRozen + @TanyaGagnon
- 32. Download this presentation at bit.ly/brand-bootcamp.