This document discusses physical database design for non-relational data systems. It begins by stating that proper data system design and configuration is critical for performance. While tools exist to optimize relational databases, non-relational systems are increasingly important as applications require high availability, flexibility with changing data, and fast query response times. Relational databases are not always suitable for these uses. The document then outlines approaches for non-relational database design optimization, understanding existing non-relational designs, and optimizing big data applications.