This document discusses research supported by the Innovative Medicines Initiative Joint Undertaking to develop methods for incorporating real-world clinical data into drug development strategies earlier in the process. The research is conducted by a partnership between universities, research organizations, companies, and other groups. The goal is to address demands from health technology assessment bodies and payers for evidence of a drug's effectiveness in real-world settings prior to approval, to better inform reimbursement and pricing decisions. Several work packages are developing methods like clinical trial simulations, pragmatic trial designs, using real-world data to supplement randomized controlled trial results, and evidence synthesis techniques.