SlideShare a Scribd company logo
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$!"##"$%&'()*$++$,-*".)// 0/)"#$1234$
data
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
1. Deciding what to present: Data is a tool to
illustrate your
point and not the
central point
(as it would be in
a paper)
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$!"##"$%&'()*$++$56"7)+$89/-"(:(;$
1. Analyse
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
2. Filter
56"7)+$89/-"(:(;$
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
3. Focus
56"7)+$89/-"(:(;$
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
4. Scale
56"7)+$89/-"(:(;$
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
5. Order
Sequentially By value
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
6. Create AND Curate
Use other
sources to back
up your point.
Don’t forget to
credit!
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
“Not everything that can
be counted counts”
William Bruce Cameron, 1963
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
“Not everything that can
be counted counts”!
William Bruce Cameron, 1963
So get rid
of anything
that doesn’t
count!
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
2. What kind of graph to use? The less it
looks like a
graph – the
better!
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
Scatter plot
1000
2000
3000
4000
5000
1000 2000 3000 4000 50000
Data 1
Data 2
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Line graph
!&-*<)+$89/"7):<&$
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Bar graph
!&-*<)+$=-"*>9"#$?"@"A(&7$
What’s
your
message
?
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Bar Graph alternatives
1M
2M
3M
4M
5M
0
!"#
"!#
B&*)$6)#$@C"#$
'&6)#$9#$
!D,B$<"*))*/$
$%$&#
'%(&#
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Horizontal Bar
!"##"$%&'()*$++$,-*".)// 0/)"#$1234$
Good if you
have
negative
values
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
0 10K 20K 30K 40K 50K 60K
Horizontal Bar
Malignant Melanoma
Breast
Lung
Bowel
Uterus
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
Breast 49,936	
  
Lung 19,693	
  
Bowel 18,410	
  
Uterus 8,475	
  
Melanoma 6,853	
  
5 most
common
cancers in
women
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Bar Charts
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Pie chart
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
J1K$
3IK$
31K$
Fewer pies, more donuts!
total
label
72%
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Pie Chart
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Stacked bar
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Tree map
!"##"$%&'()*$++$
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
)*+,-.#
/012#
)34+5#
&+5,136,#
0.+*0-#
5 most
common
cancers in
women
Bubble Plot
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$!"##"$%&'()*$++$,-*".)// 0/)"#
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Bubble Plot
!"##"$%&'()*$++$
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Bubble Plot
!"##"$%&'()*$++$,-*".)// 0/)"#$1234$
Bubble Plot
CLM+NN''':7"M69#>)*:&*7N'&*(>$
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$!"##"$%&'()*$++$,-*".)// 0/)"#$1234$
https://
www.youtube.
com/watch?
v=jbkSRLYSojo
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Heatmap
!&-*<)+$OP$D96)/$
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
Percentage vs Frequency
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
10% vs 1/10
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
People understand frequency better
7#
1% 27%
89:#
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Relate numbers to reality
•! Relate numbers to real things:
–!4 x height of Everest vs 35,392m
–!..fit 4 hundred on a pinhead vs 0.3µm
–!3 times the speed of sound vs 1000 m/s
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
Take out the technical
•  Express frequencies out of 1000 if small
26 out of 1000 vs 2.6%
2 out of 5 vs 40%
•  Avoid exponentials
1 million vs 1 x 106
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
3. Infographics
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
@technologistEU	
  
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$!"##"$%&'()*$++$,-*".)// 0/)"#$1234$!"##"$%&'()*$++$,-*".)//
Charles
Joseph
Minard in
1850’s
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$!"##"$%&'()*$++$,-*".)// 0/)"#$1234$
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
Infography sites
Tools
•  Infogr.am
•  https://plot.ly
•  http://piktochart.com/
•  http://www.easel.ly/
•  http://visage.co/ (beta)
Inspiration
•  http://www.theguardian.com/data
•  http://www.nytimes.com/upshot/
•  http://visual.ly/
!"##"$%&'()*$++$,-*".)//$0/)"#$1234$
Some reading….
Sanna	
  Fowler	
  ::	
  Euraxess	
  Asean	
  2015	
  
•  1 figure = 1 message
•  The less it looks like a graph – the better!
•  The title is the take home message
•  Use colour!

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