PIMS-SCA Summary
- 1. Fixed Fee & Prize Coverage Solutions for the Promotional Marketing Industry
- 2. Do you want to: • Maximise your promotional impact with bigger marketing messages? • Get more for your budget and stand out from the competition? • Eliminate all your financial risk? • Create promotional solutions that drive consumers’ buying habits? CREATE RISK FREE PROMOTIONS
- 3. A BIT ABOUT US.... • With 30 years global experience we are the world’s leading provider of Over Redemption, Fixed Fee & Prize Coverage for games, contests and promotions. • Pioneer and market leader for the UK, European, US, African, Asian and Australasian Promotional Risk Management Markets. • Winner of the Institute of Promotional Marketing’s COGS award for Best Risk Management Company 2013 & 2014 • As well as working with the largest A* rated insurance companies in the world to protect your campaigns we are a registered Lloyds Broker and authorised and regulated by the FCA. • The bottom line? You are in safe hands! PIMS-SCA
- 4. FIXED FEE insurance protects your campaign against the financial risk of too many responses occurring than had been forecasted, plus all associated promotional costs and can incorporate prize coverage for a complete package. PRIZE COVERAGE creates big prize headlines for maximum impact such as the chance to win £1million. We take on the risk that you will have a winner and when you do, we pay the prize. PROMOTIONAL RISK MANAGEMENT PRODUCTS
- 5. WHAT IS FIXED FEE? FIXED FEE insurance protects your campaign against the financial risk of higher than expected responses, plus all associated promotional costs and can incorporate prize coverage for a complete packaged risk management solution. • The one-off fee offers full protection against financial exposure from 0-100%. • There is no lengthy insurance claim process for the client if a promotion over-redeems. • The Fixed Fee can include management of all the promotional services from start to finish. • The Fixed Fee company co-ordinates the logistics of multi-reward style promotions or promotions with lots
- 6. THE PIMS-SCA FIXED FEE PIMS-SCA is the ONLY Fixed Fee company in the market to: • Provide a genuine Fixed Fee Insurance product. • Offer £10 million worth of cover to every campaign, backed by A* rated Insurers. • Secure promotional funds in individual client trust accounts controlled by FCA client money rules - completely separate to the business of PIMS-SCA. • Guarantee pay-out of even the most substantial losses – claims are absorbed directly by insurers, not our own balance sheet. • PIMS-SCA commission is governed by Underwriters – no excessive mark-ups. • Offer an ‘Under Redemption Guarantee’ – so if the final cost is significantly less than expected we offer a rebate up to a maximum of 40% of the remaining Fixed Fee fund.
- 7. FIXED FEE ON PACK PROMOTIONS There are a variety of mechanics to attract shoppers in-store including:- Instant win Collector Free mail in Our Fixed Fee covers ALL costs associated with the campaign no matter how many redemptions including all handling and fulfilment costs where necessary. PIMS-SCA campaigns • Copella – Free English apple tree - collector • Mars – 1 in 6 instant win • McCain Smiles – Free Ladybird books – collector • Butterkist – Win thousands of movie prizes worth £1m – instant win
- 8. FIXED FEE MATCH & WIN GAME CARDS A great mechanic to build brand awareness / recognition during a sporting event. Consumers receive a game card in-pack or via a retailers till receipt showing the name of a player, a specified tournament game and a prize amount. If the player scores in the game – the consumer wins the cash amount. As well as covering all prizes, our Fixed Fee includes researching the national team’s scoring history, developing the prize structure, calculating the chances of winning and allocating prize denominations for each featured player. PIMS-SCA campaigns • Shoprite – Laduma millions • Export Gold – Win cash with the BlackCaps • Carlsberg – World Cup £millions to be won • Daily Mirror – Grand National match & win £134,000
- 9. FIXED FEE CASH BACK PROMOTIONS Give shoppers confidence in your product with a cash back promotion. Whether it is a full cash refund or have shoppers state why they liked / disliked a product, it is a great way to stand-out in-store. The main variations include :- Money Back Guarantee Try Me Free Taste Challenge Our Fixed Fee covers ALL costs associated with the campaign no matter how many redemptions and including any handling and fulfilment costs. PIMS-SCA campaigns • Valspar Paint – Love your colour guarantee • Quorn – Try me free • Princes – Taste guarantee – Love it or your money back • Innocent – Try me free
- 10. PRIZE CONDITIONAL REBATE A simple mechanic to drive purchase at a particular time. Customers register their purchased product and receive a refund on their purchase if a specific event occurs during a sporting event or tournament e.g. World Cup, Olympics, Ryder Cup etc. This mechanics works particularly well for electrical goods such as TV’s or related sports equipment. Our Fixed Fee covers the costs associated with all potential refunds. PIMS-SCA campaigns • Epson Printers – RWC - If they win you win • Golfsmith – If Mickelson wins the 2010 Masters all Callaway drivers purchases will be refunded – $1m PAYOUT • Best Buy – Buy a TV and get your money back if England win the World Cup • Hipercor Supermarkets – Refund on TV purchases if Spain win the World Cup
- 11. FIXED FEE COUPONS Coupons are a brilliant way to increase sales and drive trial of a product. As well as on-pack they can be incorporated into leaflets, direct mail campaigns, magazine & newspaper campaigns and incorporated into experiential activities. The two main forms of coupons are- Free product Money off next purchase Our Fixed Fee covers ALL costs associated with the redemption of the coupons. PIMS-SCA campaigns • Boags – You shouted for Webber now it’s out shout - Free pint coupon • Discovery Foods – 50p MONP coupon • Kingsmill – Free loaf at The Co-operative with the Daily Mirror • Plenty – The Big One – 50p MONP coupon
- 12. e-COUPONS & e-DEMPTION e-Demption is the online coupon solution that we designed and created to deliver and distribute risk free coupons online. It is user friendly, fast, efficient and there is no need for the shopper to download specialist software. As risk specialists security is key, which is why parameters are set up to include short validity periods, personalised coupons and download restrictions. Such measures help control the number of coupons in the market. Our Fixed Fee covers ALL set-up, distribution and redemption of the e-coupons (valid & fraudulent) costs and provides tracking reports for greater customer understanding. PIMS-SCA campaigns • Walkers – Win a free bag • Coca-Cola – Have a Coca-Cola on us • Kelloggs – Free box of cereal • Coca-Cola – Free Coke on Facebook FIXED FEE
- 13. e-DEMPTION TRACKING & REPORTING Using the bespoke Valassis smartPIN system, every coupon is personalised with a unique identification number allowing accurate tracking of consumers engagement and redemption behaviour. WE CAN TRACK: Who printed the coupon Who redeemed the coupon Total coupons downloaded Print to redemption ratio Total number of redemptions Location coupon was redeemed COUPON FEATURES: Personalised Limited validity period Unique barcode FIXED FEE
- 14. PIMS-SCA PRIZE COVERAGE PRIZE COVERAGE creates big prize headlines for maximum impact such as the chance to win £1million. We take on the risk that your promotion will have a winner and when you do, we pay the prize. BIGGER PRIZES = BETTER RESPONSES
- 15. ONLINE, DIGITAL & MOBILE PROMOTIONS & GAMES Why not create (or ask us to) a promotional game or prediction contest for your website or social media pages to generate excitement and data capture? We can provide Prize Coverage to motivate players to interact and win, or Fixed Fee to cover online instant win redemptions or all associated costs of a mobile campaign. We have our own secure industry leading technology GameEngine™ (RNG) approved by underwriters to securely cover Instant Win prizes into the millions. PIMS-SCA campaigns • Gala Bingo – Merry Millions • Mars – Have you won a shirt? • Lucozade Sport – Who plays wins • McDonald’s – Win World Cup tickets every hour PRIZE
- 16. LIVE MARKETING: PRIZE PAD A simple and effective portable prize product to drive traffic or create a crowd at a specific event – perfect for festivals, casinos, bingo halls, sport and retail events. Based on the Apple iPad, customers touch the screen to register & play an interactive game with immediate prize win notification. PrizePad can collect customer data and allow client online access to the data in real-time, with optional customer verification (PIN). Coupled with PIMS-SCA’s Prize Coverage your activity has huge impact with the chance to win big instantly! PIMS-SCA campaigns • Grosvenor Casino – £10,000 crack the Vault • PIMS-SCA - £25,000 Dice roll • Byron Nelson – Win a deluxe trip to the 2015 British Open golf game PRIZE
- 17. LIVE MARKETING: MONEY BAGS & HIGH FIVES PIMS-SCA’s Money Bags is an exciting finale mechanic and coupled with Prize Coverage offers the chance to win £1million at any live customer or sales event. We supply the secure Money Bags with prizes pre-inserted. One Money Bag contains a Grand Prize with the remainder each offering a lower (non-insured) prize. Contestants randomly select a bag and open it to find out if they’re a winner. If the Grand Prize Money Bag is chosen - PIMS-SCA pays the prize. PIMS-SCA campaigns • TopBetta – Are you a $1million Top Tippa? • MFI – Coutdown to a £1million • Boost Mobile – Win $1million - PAYOUT • Anglian Windows - £100,00 Champions Challenge PRIZE
- 18. PRIZE SPORTS SKILLS CONTESTS Get the crowd involved in a pre-match/half-time on-pitch sports skills contest. Participants are selected to perform a skill-based challenge – football, golf, rugby, cricket - during the event for their chance to win a big cash prize. Kick, putt or hit for £50,000, £100,000 or even £1,000,000 all covered by our Prize Coverage. PIMS-SCA campaigns • Tetley Bitter - Rugby Kick for £1m • Aspers Casino - $1m golf putt • Gillette - World Cup Kick for $1m • Carmex - $150k Half court hero basketball contest - PAYOUT
- 19. PIMS-SCA’S PROMOTIONAL TOOL KIT We know the pitching process can be a fraught time for agencies which is why we offer a free promotional marketing toolkit. •Promotional Risk Management Helper – a handy booklet filled with hints & tips on mechanics & response rates. •PIMS-SCA’s Response Rate Advisor – a useful tool to give you the typical response rates for different mechanics based on data we have collated in our 30 years to help you determine if a specific mechanic will meet your objectives. •Pitching Service – a free half day advisory visit. •Extensive Online Case Study Library - 200 case studies across promotional marketing, gaming and sport. •Drawserver* – our Insurer approved RNG produces secure & random instant win drawings. * Fees apply
- 20. YOUR SILENT PARTNER • We are a major behind the scenes resource and the safest pair of hands in the Industry; a track record and resources to guarantee your promotions well into the millions. • We provide expert advice and analysis on the Logistical, Security, Fulfilment and Management elements of a Promotional Marketing activity; trust the experts. • As a two times COGs winner – we are the silent COG in the promotional wheel that lets you get on with the creative ideas and campaign development while we offer free advice and protect yet maximise your budget. • But don’t just take our word for it - pick up the phone! Whether you need a quote for Fixed Fee / Prize Coverage or advice on response rates or mechanics – we are a resource to be used. info@pims-sca.com or +44 (0)20 7255 7900.