Pinning Down Pinterest
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Pinterest is a visual discovery engine where users can create boards to organize and share things they find interesting online. It has grown rapidly since launching in 2010, reaching over 10 million daily active users. Users can pin images, videos and other content to their boards from other websites or upload their own. Brands have also started using Pinterest to inspire customers, sell products, raise awareness and get customers involved. While focused on growth, Pinterest may explore advertising or affiliate links as revenue models in the future. Top users include Jane Wang, Christine Martinez and Ben Silbermann, who have millions of followers each. Pinterest integrates closely with Facebook for user profiles and driving traffic between the two platforms.
Pinning Down Pinterest
- 1. BY ROMINA STAN 21 FEBRUARIE 2012 BUCHAREST MASHABLE MEETUP(S)
- 2. Content Origine Ce e Pinterest? o Elemente Pining Continut Business model Stats, Facts & Demographics Cum este folosit Indivizi Top useri Ce poti face pe Pinterest Branduri Top Brands Best Practices Altele Monitorizare Protectie impotriva Pinterest Altele din altele
- 3. Pinterest? -pe scurt- Jenie Holland http://www.flickr.com/photos/jeniholland02/6625851305/
- 4. Cum a inceput totul… o Evan Sharp, Pinterest Designer si Co-Founder o A lucrat inainte la Facebook o Au inceput in decembire 2009 o Au dat drumul in martie 2010
- 5. Ce este Pinterest O platforma pe care userii isi pot crea pinboard-uri virtuale cu lucruri gasite online sau uploadate, grupate in functie de interese/pasiuni. " Organize and share things you love. " E ca un bookmarking site asumat (tot ce faci este vizibil) si axat pe partea vizuala. Mai este: o retea sociala, o platforma de colaborare, un CV bulider, un gift finder, o sursa de inspiratie, etc. "connect everyone in the world through the things' they find interesting. "
- 6. Elemente Inscriere Invite based only Highly connected with Facebook and Twitter (adica nu te poti inscrie daca nu ai un cont pe una dintre aceste platforme) Profil Boards (individual sau collaborative) Pins/Re-pins Likes Follow (un user sau un board) Newsfeed Platforma Pinners you follow Everything (categorii) Videos Popular Gifts
- 7. Profil Boards (individual sau collaborative) | Pins/Re-pins |Likes |Follow (un user sau un board) |Newsfeed
- 8. s-a modificat in timp Platforma Pinners you follow | Everything (categorii) | Videos | Popular | Gifts
- 9. Pinning Pin, repin or upload your content Site content vs. Member content
- 10. Pinning Site content = Pins Materialul este adus pe site de pe alte site-uri. Nimeni nu are drepturi comerciale asupra lui. Member content = Upload a pin Materialul este urcat de useri Acestia renunta la orice drept de proprietate in favoarea platformei.
- 11. Business model “Right now, we are focused on growing Pinterest and making it more valuable. To fund these efforts, we have taken outside investment from entrepreneurs and venture capitalists. In the past, we've tested a few different approaches to making money such as affiliate links. We might also try adding advertisements, but we haven't done this yet. Even though making money isn't our top priority right now, it is a long term goal. After all, we want Pinterest to be here to stay!” Pinterest.com Other conspiracy theories on my board “About Pinterest”! pinterest.com/rominastan/about-pinterest/
- 12. Stats, Facts & Demographics Primul website care a ajuns la 10 mil de utilizatori zilnici intr-un timp atat de scurt. …si creste. Stats
- 13. “Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined” Facts
- 14. “According to comScore, the average Pinterest user spend 88.3 minutes per month on the site, compared to 2.5 hours on Tumblr, and 7 hours on Facebook. ” 2011 Facts - continuare
- 15. Demographics: US vs UK age and education Visual.ly
- 16. Cum este folosit Indivizi Ce poti face pe Pinterest Top Useri Branduri Ce poti face pe Pinterest Exemple
- 17. Auras isi doreste sa calatoreasca “nice places” Yes, there is no such a thing as privacy!
- 18. Nu am gasit-o pe Oana, in schimb am gasit o alta Oana… pe care o cunosteam. Ce nu stiam insa este ca e pasionata de gatit!
- 19. Bogdan e fan “Internet & Social media”…. noi am spune INFOGRAFICE
- 20. Pandutzu vine cu un board mai “muzical”
- 21. Andreea zice ca e de test, noi le spunem QUOTES
- 22. Insa Andra s-a prins ca “there is more to it” si m-a inviat la un collective enthusiasm Oricine poate face un collaborative board. Odata membru, poti adauga si scoate useri. Nu exista un admin al board-ului
- 23. Iar altii au luat-o ceva mai in serios si si-au facut un CV
- 24. sau uhm well.. unii au gasit diferite intrebuintari
- 25. TOP USERS Top followed Jane Wang – 2 450 830 - general Christine Martinez – 986 300 – cute things Ben Silbermann – 883 755 - home deco, DIY http://www.zoomsphere.com/charts/pinterest/all/profiles/#!0|10 Must follow @mashable Focus: Photography/Art Focus: Gifts/Gadgets Focus: Color Inspiration List: http://mashable.com/2012/01/29/pinterest-users-to-follow/#4530921-Joy-Cho--Oh-Joy
- 26. Jane Wang Este mama unuia dintre co-founders!
- 27. Mark Zuckerberg Facebook + Pinterest = LOVE
- 28. Facebook + Pinterest = LOVE Oamenii se inregistreaza pe Pe Facebook, poza frumoasa Pinterest cu contul lor de Facebook. de pe Pinterest Dau “Pin”/“Repin”/ “Like”/”Follow” la ceva. genereaza discutii si Totul pe Pinterest este vizibil. poate trimite oamenii By default, apare postat pe inapoi pe Pinterest pagina lor de Facebook Pe Pinterest gasesc din nou continut There’s some love with si il share-uiesc twitter, but not as much. pe Facebook Really now, on Facebook you can have your own “Pinterest timeline”!
- 29. Brand USAGE Sell your products Hold a contest Get personal Inspire your customers Offer exclusive discounts Raise awareness Get the customer involved Invite customers to your events Follow other brands + alte 56 de posibilitati: http://www.copyblogger.com/pinterest-marketing/
- 30. Inspire your customers/ Get them involved WHOLE FOODS MARKET
- 31. Get Personal Better Homes and Gardens
- 32. Behind the scenes TODAY
- 34. Raise Awareness MOEW – adopt a cat
- 35. Altele Monitorizare http://pinterest.com/ source/yoursite.com Protectie impotriva Pinterest Special codes Report form Take away: Ce e aiurea • Search function • Pinurile se repeta • Not really a social platform (mesaje) • Board-urile sunt publice, there’s no way around it!
- 36. Multumesc!
- 37. Resurse MY PINBOARD ON PINTEREST pinterest.com/rominastan/about-pinterest/
- 38. Romina Stan Connecting dots online on facebook.com/Romina.Stan twitter.com/RominaStan pinterest.com/RominaStan www.RominaStan.wordpress.com Follow me!