Pinterest Analytics Guide
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Pinterest Analytics provides business users insights into how their audience engages with their content on Pinterest. It shows the most popular pinned content, who is repinning content, and basic metrics on impressions and reach. To access Pinterest Analytics, a business account is required which can then view metrics on pins, repins, clicks and impressions over time in the Site Metrics, Most Recent, Most Repinned and Most Clicked tabs. Alternate tools also exist for Pinterest analytics from companies like Pinfluencer, Curalate, Pinalyzer and Pinreach.
Pinterest Analytics Guide
- 1. Who is pinning my content? Which content is being pinned right now? What’s my most popular content? Pinterest Analytics Guide Belmond Victor
- 2. Business users have found it difficult to gain meaningful insights into how their audience is engaging with their content. Sites like Pinterest have grown in popularity however, business struggle to show a meaningful ROI from activities on these sites. While you can check new followers, likes, repins and comments via the activity feed those in itself were not adequate parameters to justify investment on these channels. If you have been struggling with these questions, the Analytics tool from Pinterest plans to answer just these. What is Pinterest? ................................................................................................................................... 2 Getting started with Pinterest Analytics ................................................................................................. 3 Understanding the Interface:.................................................................................................................. 5 Alternate Pinterest Analytics Tools ......................................................................................................... 7
- 3. What is Pinterest? Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme- based image collections such as events, interests, hobbies, and more. Users can create or browse other pinboards, 're-pin' images to their own pinboards, or 'like' photos. Pins can be created by uploading your own images or by pinning them from a website. Pin boards can be creating by adding from Pinterest website. Pinboards can also be created by adding a Pinterest Boomarklet/Pinterest Button to your browser bar, which can let you pin images from any website while browsing.
- 4. Getting started with Pinterest Analytics To get started you need to have a business account, this only works with business accounts right now. Don’t have a business account – not to worry you can convert your existing account to a business account and retain all your pins and your followers. Step 1: Get access to Pinterest’s new look. Whats in the new look. You have a simpler and cleaner design and your pins are larger by 20%. Step 2: Verify Your Website Click on the edit button and select an authentication method for the website. Add you website URI to your profile, if it s not already added in.
- 5. Select your verification method Once verified you will see a red check mark next to your URL. You will also see an additional item in your top menu All set now, time for a deep dive into the interface.
- 6. Understanding the Interface: Site Metrics Tab The first graph shows many pins and repins your site receives and how many unique visitors are pinning and repinning for a given date range. This data can help you identify your most popular content and your most active users which engage with your brand. This can also form an important part of persona mapping. The graphs in the second half of the dashboard give you the impression and clicks for your pins. Impressions measure the number of times your pinned content came up in searches and on member's boards. Reach refers to the specific number of people that saw your pins. Numbers on the left indicate the total count for the selected time period and a percentage indicating the increase or decrease from the previous period.
- 7. Most Recent Tab shows you all of your recent pins. The Most Recent tab shows only pins from your site that you've pinned. Most Repinned Tab tracks your repinned pins; it splits them up into each instance, so you'll see the same pin over and over, but with different users and boards indicated each time. Most Clicked Tab is arranged just like Most Repinned, so that you can see each individual pin, who did it, and where they pinned it. The Most Recent, Most Repinned, and Most Clicked tabs are for pages that look like standard Pinterest Boards
- 8. Alternate Pinterest Analytics Tools 1. Pinfluencer (www.pinfluencer.com) 2. Curalate (www.curalate.com) 3. Pinalyzer (www.pinalyzer.com) 4. Pinreach (www.pinreach.com) Belmond leads the SEO & SMM Function at Regalix, where he has worked extensively with Fortune 500 companies and startups. He loves challenges and this helps him tackle and enjoy the fast pace of the industry. To know about us or more information on this ebook drop in a note to bvictor@regalix-inc.com