Pitch
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The document proposes advertising strategies for a new energy drink called "Rhino" targeted at teens and adults participating in sports. The ads would show characters experiencing enhanced physical performance and energy after drinking Rhino. One ad shows a basketball player missing shots until drinking Rhino, which re-energizes him to make trick shots. Another depicts two men on exercise bikes, with the Rhino drinker maintaining energy while the other tires. The ads aim to position Rhino as improving athletic ability.
Pitch
- 1. ‘Charge Past Your Opponents’ Jaisal, Ryan, Haroon, Yohann
- 2. Themes and Messages • Motivation for people to do physical activity • For Professional Athletes to enhance their sporting ability • ‘Charge Past your Opponent’ – An Energetic Slogan symbolising the drive to get past your opponent and become the best.
- 3. Target audience • The target audience for our product would be Teens and adults who participate in sport. • Most people who drink energy drinks are partaking in hard sport. • The audience would be attracted to the power of the energy drink and how it can enhance their performance.
- 4. Basketball Advert 1 • One Male Character walking into Gym • A zoom in on ‘Rhino’ • Playing Basketball, shooting hoops missing every shot and getting out of breath and restless. • Picks up Rhino and drinks • Re-energised and pro active • Shoots basketball in net and does trick shots
- 5. Gym Advert 2 • Two Males walking into the gym • One has ‘Rhino’ Energy and other character has ‘unbranded Water’ • On bike machine one male character keeps drinking ‘Rhino’ and maintains energy and performance in contrast to other character. • Voice over indicating ‘Describing product and regulations’
- 6. Sponsorship • Bottle slammed into a puddle of shallow water. • This is to identify what the bottle looks like and the different uses of colour. • Small, effective advert which shows the product and the power of it
- 7. Radio Advert • Another brief description of product and telling the user it will increase their physical ability • Fast paced which is associated with the enhancement and the physical side of the product • Using a catchy slogan, hopefully will stick in peoples heads and become a memorable radio advert.
- 8. How the adverts fit together • Sport themed adverts and all the adverts have some sort of physical activity incorporated into it. • In each advert it shows how the energy drink enhances performance through camera shots and the pace of the filming.
- 9. Textual features and techniques • General features of the advert is that it shows the product being used • Shows the advantages of the product • Advert also has a theme for the product • Voiceover and music is used in the advert which is also a generic feature/technique.