Pitch
- 1. PITCH (ENIGMA?) Lauren, Andreas, Katie, Igor
- 2. BRIEF OVERVIEW Synopsis: George a uni student is informed that his parents have died in a car crash and his little Joey brother needs someone to look after him. His brother then gets kidnaped and his kidnaper sets out a series of twisted tasks in order for him to gets his brother back. The genre for our film is a crime thriller with psychological elements
- 3. KEY CHARACTERS Two key characters Brothers George George is the older brother 18 year old. Since the death of his parents he has been acting as a father towards joey. The death of his parents toughen him up. He knows that Joey is the only family he has. Joey Joey is the younger brother 13 years old. Since the death of his parents he has broken down completely he is weak and needs help and guidance, doesn’t know who to look up to.
- 4. IDEA FOR TEASER TRAILER Sequence Scene 1: George gets notified by the police that his parents have died. Scene 2: George and joey arrive at the family home and settle in. Scene 3: George goes into joeys room to find him missing he then looks out of the window to see him in the garden with a mysterious figure in dark clothes. He then runs downstairs to find that they are both gone. He then receives a phone call from an unknown number telling him to go to a specific address. Scene 4: joey arrives at the address and walks into a room, he finds a gun on the table and a note next to it which reads "shoot the person behind the door to receive a partial address of your brother's location" After this the screen will go black and the question "how far would you go to save a loved one" will appear on screen. This will be the tagline for our film The key characters in the teaser trailer will be George and joey. George will get most of the screen time as he is the main protagonist. The kidnaper will also be featured but only in a small part of the trailer The key events in our teaser will be the kidnapping of joey and the scene were George finds the gun on the table The trailer will be on a montage on a whole but the different scenes will have aspects of continuity editing in it We will convey the genre of our film through many close up shots and through the style of soundtrack and through the lighting which will mostly be lowkey.
- 5. PROMOTIONAL CAMPAIGN • Blue/grey colour scheme • Main character – George and maybe Joey? • The Unique Selling Point(USP) that we will be focusing on is the tasks that are set for George, we also emphasise this idea through the marketing company by the use of notes in the poster or the way the anonymous person signs. • We could also emphasise George trying to find Joey, showing the narrative theme. • George suffers with anxiety and paranoia as a result of his parents dying
- 6. PROMOTIONAL CAMPAIGN - TYPOGRAPHY IDEAS We looked at different fonts using DAFont.com and we came to the idea that the font should look like newspaper clippings as the letters that the antagonist uses for the tasks to keep them anonymous. We also, played around with the idea of using different colours for the letters within the colour scheme, but keep the inside white to follow the conventions of the genre.
- 7. POSTER IDEA • Blue/grey/brown • Main character (George) in the foreground • Joey in background? • Post-it note displaying the word 'Missing' or phone displaying those words • Tagline 'how far would you go to save the ones you love' • Title shown at the bottom
- 8. MAGAZINE IDEA • We want to use a different image - like the Gone Girl cover – however this of the main character (George) - like the Scott Pilgrim vs. The world cover - as it shows the film in a new light and could attract different audiences. • Moreover, using the conventions of the thriller genre, the same typography, and blue/grey colour to link it. • Title in the middle as the cover name at the top.
- 9. TARGET AUDIENCE Audience from the ages of 15-30. The plot twist is more likely to appeal to a younger audience due to the excitement and tension that develops through out the movie. Both genders would be interested in are movie due to the different aspects that the movie contains. The action is more likely to appeal to are male audience, the plot twist and the physiological element could interest are female audience more. Social media would be the main source of trying to reach out to are target audience.
Editor's Notes
- #6: Blue/grey colour scheme – Convention of thrillers, creates an urban image Main character – George is the oldest and is the one searching for his brother which is the main focus and links to USP USP – the use of the tasks as this is not commonly seen in thrillers as opposed of being held ransom Narrative – throughout the promotional campaign we can emphasise this narrative, of George trying to find joey, as this further shows the USP and gives the audience an idea of what to focus on. Character representation – George suffers with anxiety and paranoia as a result of his parents dying, this shows the psychological (thriller) elements.
- #8: George foreground - He is the main character therefore he has most screen time so by having him as the main focus it gives the audience an introduction into what he looks like Joey background - The brother that goes missing is in the background because he doesn’t have as much screen time, it also gives a sense that he is fading away which links with the missing aspect of our film Post-it note/phone - The whole idea of the tasks being sent either by notes and newspaper cuttings or by text - to be discussed but this can be related through the poster Tagline - The tasks will become more difficult and complex therefore testing George as to how far he would go to find and save his brother Title - We have decided on having the title at the bottom of the poster as this is a common convention