Pitch deck for WoW! Cookies
- 1. Experience 3D Printed Cookies at Your Event!
- 2. Our Story I have always had a sweet tooth, I could never have enough cookies. At big events the best part was the dessert table, however I realized how every event has the same boring standard cookie selection. They all look and taste the same. And that’s when I thought about the concept of wow cookies. “I always loved my grandma’s cookies! They welcomed me warmly whenever I visited her. They created a strong bond between us. Not only did the cookies taste amazing, they generated value to our relationship.” “My mother would always bake cookies growing up, but with five siblings, it was always a struggle to have my mother bake my favorite chocolate chip cookies, while my siblings liked the snickerdoodle and peanut butter flavors.” -Johan Joenhagen -Matthew Son-Anna Seilund
- 3. Mission Statement: We provide the best cookie catering experience by combining entertainment with high quality taste, using our intricate, portable, 3D printers, and customizable cookie design process.
- 4. ● Limited Catering Services ● Unexplored 3D Catering Market ● Unexciting Catering Experience ● Cold un-fresh cookies The Problem
- 5. The solution ● Creative Catering Experience ● Penetrate 3D Catering Market ● Exciting Catering Product ● Warm Freshly Baked Cookies The Solution
- 6. The team With our background, skill and passion for a creative and new catering experience, we are the people who will change how your clients appreciate your event! Johan Joenhagen Graduating from USF in spring 2018 in Business Entrepreneurship & Innovation. Team Captain for USF Men’s Tennis Team Matthew SonAnna Seilund Graduating from USF in spring 2018 in Business Marketing Graduating from USF in spring 2018 in Business Management. Team captain on the Women’s Basketball Team.
- 7. Business Model ● Businesses pay us to come to their event and provide free customized 3D printed cookies Businesses Catering
- 8. Why 3D Printed Cookies? The high cost of transportation makes catering less appealing to event planners. Therefore, we bring the printers to them and freshly bake cookies on demand. This also allows us to adjust the production of cookie at the live event, which will help us to save resources and create larger profit margins.
- 9. Market Forecast for 3D printing ● Exponentially Growing Market ● Exponentially Growing Number of Shipment Orders ● Decreasing Prices for 3D Printers ● Technological Advancements
- 10. 2.8 billion cookies sold each year 250 million cookies consumed each year $19.8 Billion spent per year on food delivered to office, events, and meetings
- 11. Cookie Catering (competitive landscape) ● Providing cookies to event ● Fresh baked ● Delight clients ● Big market share ● Same assortment ● Cater food as well
- 12. Customized Cookie (competitive landscape) ● Personalized cookies ● Only one flavor ● For private small events ● 2-3 days ● Logo cookies ● 3-5 days ● circle , squared or rectangle
- 13. Target Market Large companies in the Bay Area, with over 50 employees, that host at least 2-4 events per month.
- 14. We differentiate because… ● We use 3D printing technology ● We cut the cost of delivery, by baking cookies on-site with our 3D printers. ● We save food waste by supplying the exact demand of cookie at events, instead pre-baking a set amount and having leftovers. ● We also offer businesses the opportunity to market their brands, create fun event themes, etc. by using our customizable 3D printed designs for each cookie. ● Our cookies are fresh and warm, a rare phenomena at catered events.
- 15. Marketing Strategies Social Media ● We will be using social media to promote our brand. By posting visuals and short videos of our cookies being printed at a variety of locations, we plan to create awareness through instagram, twitter, snapchat and youtube accounts. Design Contest Competition ● We will create a contests to incentivize companies to create the best holiday cookie design (Christmas, Thanksgiving, etc.), or specific awareness month designs (ex: Woman’s Day, Breast Cancer Awareness Month, Black History Month, etc.) and award them with a 30% discount towards their holiday service order.
- 16. Marketing Strategies Demos ● We plan to attend 10 business events every month, demoing our companies ability to quickly create WOW! Cookies. We plan to market to large tech companies such as Salesforce, Linkedin, Uber, etc. By customizing the demos to create their logo on the cookies. Partnerships ● Many company parties in San Francisco are held in outdoor food venues such as Off the Grid, Spark Social SF, Soma StrEat Food Park, etc. so we plan to partner with these locations, where many individuals in the financial district gather for large company events or gatherings.
- 17. How it works Step 1 Place your order online Step 2 We will come to your event and print your customized cookies. Step 3 Enjoy cookie and get a WOW experience.
- 18. Costs Producion: $0.37 3D Printer: $3,200
- 19. Pricing Events with less than 100> $199 + $150/hour Events with between 100< >400 $299 + $199/hour Events with more than 400< $299 + $250/hour
- 20. Milestones June 2018 Revenue: $0 NOI: $-4,385 Sep 2018 Revenue: $19,000 NOI: $-1,170 Jan 2019 Revenue: $3,700 NOI: $7,690 Jun 2019 Revenue: $73,000 NOI: $21,910 Nov 2019 Revenue: $118,000 NOI: $43,260 Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
- 21. The solution ● $50,000 ● 10% Equity Equity
- 22. Thank You